ASKO vs Fisher & Paykel:Which is more popular?
In September 2026, Fisher & Paykel had more branded searches than ASKO among washing machine brands in Australia. Fisher & Paykel had about 18,100 branded searches, while ASKO had 6,600. Fisher & Paykel made up 15.6% of all washing machine brand searches we track, and ASKO accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about washing machine brands, Fisher & Paykel appeared in two of the five answers and ASKO in none.
Who do people search for more?
Fisher & Paykel, about 3 searches for every 1 for ASKO
Who does AI mention more?
Fisher & Paykel, mentioned in 2 of 5 answers, ASKO in 0
Who does AI recommend more?
Fisher & Paykel, the only one of the two named
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Top washing machine brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fisher & Paykel was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. ASKO did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bosch1st
LG2nd
Haier3rd
Westinghouse4th- Fisher & Paykel5th
Miele5th
ASKO–
Samsung–
Hisense–
Speed Queen–- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Haier3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Miele3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fisher & Paykel2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Westinghouse2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Samsung1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ASKO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Speed Queen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about washing machine brands
5 answers
Asked ChatGPT
“What's the best washing machine brand in Australia?”
Asked ChatGPT
“Which front loader washing machine should I buy?”
Asked ChatGPT
“Which washing machine is best for a family?”
Searched Google, AI Overview
“best washing machine”
Searched Google, AI Overview
“front loader washing machine”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is ASKO or Fisher & Paykel more popular in search?
This chart shows how often people search Google for ASKO and Fisher & Paykel by name. Each line represents a brand's share of searches for all 15 washing machine brands we track, month by month, from searches in Australia.
Share of searches by month for Fisher & Paykel, ASKO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | LG | Bosch | Haier | Miele | ASKO | Samsung | Hisense | Speed Queen | Westinghouse | Electrolux | CHiQ | Beko | Simpson | Esatto |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.7% | 15.7% | 12.9% | 8.6% | 10.5% | 4.7% | 7% | 4.7% | 3.8% | 4.7% | 4.7% | 1.7% | 2.1% | 2.1% | 1.1% |
| Nov 2025 | 14.6% | 14.6% | 14.6% | 8% | 9.7% | 5.3% | 8% | 5.3% | 3.5% | 5.3% | 4.3% | 1.9% | 1.9% | 1.9% | 1% |
| Dec 2025 | 16.7% | 13.7% | 13.7% | 9.1% | 9.1% | 5% | 7.5% | 5% | 3.3% | 5% | 4.1% | 2.7% | 1.8% | 2.2% | 1.2% |
| Jan 2026 | 15.4% | 15.4% | 12.6% | 10.3% | 10.3% | 4.6% | 6.9% | 4.6% | 3.1% | 3.7% | 4.6% | 3.1% | 2% | 2% | 1.4% |
| Feb 2026 | 13.1% | 24% | 10.7% | 8.8% | 8.8% | 4.8% | 7.2% | 4.8% | 3.2% | 3.9% | 3.9% | 2.1% | 1.7% | 2.1% | 1.1% |
| Mar 2026 | 13.3% | 29.8% | 8.9% | 7.3% | 8.9% | 4% | 6% | 4% | 4% | 4% | 3.2% | 2.1% | 1.8% | 1.8% | 0.96% |
| Apr 2026 | 14.4% | 17.7% | 11.8% | 7.9% | 9.6% | 5.3% | 6.5% | 4.3% | 7.9% | 4.3% | 3.5% | 2.3% | 1.9% | 1.5% | 1% |
| May 2026 | 13.5% | 20.2% | 11% | 9% | 9% | 4.9% | 7.4% | 4.9% | 4% | 4.9% | 4% | 2.2% | 1.8% | 1.8% | 1.2% |
| Jun 2026 | 12.2% | 22.3% | 12.2% | 8.1% | 10% | 5.4% | 6.7% | 4.4% | 3% | 5.4% | 3.6% | 2.4% | 1.6% | 1.6% | 1.1% |
| Jul 2026 | 14.1% | 17.2% | 11.5% | 9.4% | 9.4% | 5.1% | 6.3% | 5.1% | 4.2% | 5.1% | 4.2% | 2.8% | 2.3% | 1.9% | 1.5% |
| Aug 2026 | 13.8% | 20.6% | 11.3% | 7.5% | 9.2% | 5% | 7.5% | 5% | 4.1% | 5% | 3.3% | 2.7% | 1.8% | 1.8% | 1.2% |
| Sep 2026 | 15.6% | 15.6% | 12.8% | 10.4% | 8.5% | 5.7% | 5.7% | 4.7% | 4.7% | 4.7% | 3.8% | 3.1% | 2.1% | 1.6% | 1.1% |
How has the ASKO and Fisher & Paykel comparison changed over the last 12 months?
3 findings
- Fisher & Paykel was ahead of ASKO in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ASKO’s share of searches among washing machine brands in Australia moved from 4.7% to 5.7%, and its estimated monthly branded searches moved from 5.4K to 6.6K.
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among washing machine brands in Australia moved from 15.7% to 15.6%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for Australia washing machine brands in September 2026?
2 changes
In September 2026, Fisher & Paykel overtook LG to become the leader among washing machine brands in Australia, with 15.6% of the searches.
In September 2026, ASKO overtook Samsung to rank 6th among washing machine brands in Australia, with 5.7% of the searches.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ASKO’s and Fisher & Paykel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ASKO
1 branded search term
- asko washing machine
Fisher & Paykel
1 branded search term
- fisher and paykel washing machine
Other head-to-heads among washing machine brands
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