Brandwave

Fisher & Paykel vs Smeg:Which is more popular?

In September 2026, Fisher & Paykel had more branded searches than Smeg among fridge brands in Australia. Fisher & Paykel had about 14,800 branded searches, while Smeg had 6,600. Fisher & Paykel made up 14.3% of all fridge brand searches we track, and Smeg accounted for 6.4%. When we asked ChatGPT and Google AI Overviews about fridge brands, Fisher & Paykel appeared in three of the five answers and Smeg in none.

Among fridge brands in Australia in September 2026

Who do people search for more?

Fisher & Paykel, about 2 searches for every 1 for Smeg

Fisher & Paykel 14.8K searchesSmeg 6.6K searches

Who does AI mention more?

Fisher & Paykel, mentioned in 3 of 5 answers, Smeg in 0

Fisher & Paykel in 3 of 5Smeg in 0 of 5

Who does AI recommend more?

Fisher & Paykel, the only one of the two named

Fisher & Paykel first in 3Smeg never named

Follow Fisher & Paykel vs Smeg and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top fridge brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fisher & Paykel was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Smeg did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mitsubishi Electric1st
  2. LG2nd
  3. Haier3rd
  4. Westinghouse4th
  5. Fisher & Paykel5th
  6. Samsung6th
  7. Hisense7th
  8. CHiQ–
  9. Smeg–
  10. Electrolux–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Westinghouse4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mitsubishi Electric4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fisher & Paykel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Haier3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hisense1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CHiQ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about fridge brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Fisher & Paykel or Smeg more popular in search?

This chart shows how often people search Google for Fisher & Paykel and Smeg by name. Each line represents a brand's share of searches for all 14 fridge brands we track, month by month, from searches in Australia.

Fisher & Paykel and Smeg among fridge brands in Australia, by month

Share of searches by month for Fisher & Paykel, Smeg. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelHisenseLGSamsungWestinghouseHaierCHiQMitsubishi ElectricSmegElectroluxLiebherrBoschMieleBeko
Oct 202514.4%11.8%11.8%14.4%11.8%6.4%6.4%6.4%6.4%3.5%2.3%1.9%1.5%0.8%
Nov 202514.2%11.6%14.2%14.2%11.6%6.3%6.3%6.3%5.2%3.5%2.3%2.3%1.2%0.64%
Dec 202511%13.5%13.5%13.5%13.5%7.4%6%7.4%4.9%3.3%2.2%2.2%1.2%0.74%
Jan 202612.8%12.8%12.8%12.8%12.8%7%7%7%5.7%3.8%2%1.7%1.3%0.7%
Feb 202612.6%12.6%12.6%12.6%12.6%6.9%6.9%6.9%5.6%3.8%2.5%2%1.4%0.75%
Mar 202614.7%12%12%12%12%6.6%6.6%8%5.3%4.4%2.3%1.9%1.5%0.71%
Apr 202613.7%11.2%13.7%11.2%11.2%7.5%6.1%7.5%6.1%5%2.7%2.2%1.5%0.66%
May 202618.7%10.2%12.5%12.5%10.2%6.8%5.6%6.8%5.6%4.6%2.4%2%1.4%0.61%
Jun 202621%11.5%11.5%11.5%11.5%6.3%5.1%7.7%5.1%2.8%2.2%1.9%1.5%0.56%
Jul 202614.4%14.4%11.7%11.7%11.7%6.4%6.4%7.9%6.4%2.8%2.3%1.8%1.3%0.7%
Aug 202614.2%11.6%11.6%11.6%11.6%7.8%6.3%7.8%7.8%3.5%2.3%1.8%1.5%0.69%
Sep 202614.3%14.3%11.7%11.7%11.7%7.8%6.4%6.4%6.4%2.8%2.3%1.8%1.5%0.7%

How has the Fisher & Paykel and Smeg comparison changed over the last 12 months?

3 findings
  • Fisher & Paykel was ahead of Smeg in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among fridge brands in Australia moved from 14.4% to 14.3%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
  • Across the 12 months ending September 2026, Smeg’s share of searches among fridge brands in Australia held steady at 6.4%, and its estimated monthly branded searches moved from 8.1K to 6.6K.

How did search popularity change for Australia fridge brands in September 2026?

2 changes

  1. In September 2026, Smeg lost share of searches among fridge brands in Australia, from 7.8% to 6.4%.

  2. Estimated monthly branded searches for Fisher & Paykel in Australia fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Fisher & Paykel’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fisher & Paykel

1 branded search term

  • fisher and paykel fridge

Smeg

1 branded search term

  • smeg fridge

How the Brand Demand Index is measured

Other head-to-heads among fridge brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free