Brandwave

LG vs Westinghouse:Which is more popular?

In September 2026, LG had more branded searches than Westinghouse among washing machine brands in Australia. LG had about 18,100 branded searches, while Westinghouse had 5,400. LG made up 15.6% of all washing machine brand searches we track, and Westinghouse accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about washing machine brands, LG appeared in three of the five answers and Westinghouse in two. LG was mentioned before Westinghouse in two out of three answers that named either.

Among washing machine brands in Australia in September 2026

Who do people search for more?

LG, about 3 searches for every 1 for Westinghouse

LG 18.1K searchesWestinghouse 5.4K searches

Who does AI mention more?

LG, mentioned in 3 of 5 answers, Westinghouse in 2

LG in 3 of 5Westinghouse in 2 of 5

Who does AI recommend more?

LG, named ahead of Westinghouse in 2 of 3 answers

LG first in 2Westinghouse first in 1

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Top washing machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LG was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Westinghouse was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. LG was listed before Westinghouse in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. LG2nd
  3. Haier3rd
  4. Westinghouse4th
  5. Fisher & Paykel5th
  6. Miele5th
  7. ASKO–
  8. Samsung–
  9. Hisense–
  10. Speed Queen–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Haier3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Miele3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fisher & Paykel2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Westinghouse2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ASKO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Speed Queen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about washing machine brands

5 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is LG or Westinghouse more popular in search?

This chart shows how often people search Google for LG and Westinghouse by name. Each line represents a brand's share of searches for all 15 washing machine brands we track, month by month, from searches in Australia.

LG and Westinghouse among washing machine brands in Australia, by month

Share of searches by month for LG, Westinghouse. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelLGBoschHaierMieleASKOSamsungHisenseSpeed QueenWestinghouseElectroluxCHiQBekoSimpsonEsatto
Oct 202515.7%15.7%12.9%8.6%10.5%4.7%7%4.7%3.8%4.7%4.7%1.7%2.1%2.1%1.1%
Nov 202514.6%14.6%14.6%8%9.7%5.3%8%5.3%3.5%5.3%4.3%1.9%1.9%1.9%1%
Dec 202516.7%13.7%13.7%9.1%9.1%5%7.5%5%3.3%5%4.1%2.7%1.8%2.2%1.2%
Jan 202615.4%15.4%12.6%10.3%10.3%4.6%6.9%4.6%3.1%3.7%4.6%3.1%2%2%1.4%
Feb 202613.1%24%10.7%8.8%8.8%4.8%7.2%4.8%3.2%3.9%3.9%2.1%1.7%2.1%1.1%
Mar 202613.3%29.8%8.9%7.3%8.9%4%6%4%4%4%3.2%2.1%1.8%1.8%0.96%
Apr 202614.4%17.7%11.8%7.9%9.6%5.3%6.5%4.3%7.9%4.3%3.5%2.3%1.9%1.5%1%
May 202613.5%20.2%11%9%9%4.9%7.4%4.9%4%4.9%4%2.2%1.8%1.8%1.2%
Jun 202612.2%22.3%12.2%8.1%10%5.4%6.7%4.4%3%5.4%3.6%2.4%1.6%1.6%1.1%
Jul 202614.1%17.2%11.5%9.4%9.4%5.1%6.3%5.1%4.2%5.1%4.2%2.8%2.3%1.9%1.5%
Aug 202613.8%20.6%11.3%7.5%9.2%5%7.5%5%4.1%5%3.3%2.7%1.8%1.8%1.2%
Sep 202615.6%15.6%12.8%10.4%8.5%5.7%5.7%4.7%4.7%4.7%3.8%3.1%2.1%1.6%1.1%

How has the LG and Westinghouse comparison changed over the last 12 months?

3 findings
  • LG was ahead of Westinghouse in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, LG’s share of searches among washing machine brands in Australia moved from 15.7% to 15.6%, and its estimated monthly branded searches held steady at 18.1K.
  • Across the 12 months ending September 2026, Westinghouse’s share of searches among washing machine brands in Australia held steady at 4.7%, and its estimated monthly branded searches held steady at 5.4K.

How did search popularity change for Australia washing machine brands in September 2026?

4 changes
  1. In September 2026, Fisher & Paykel overtook LG to become the leader among washing machine brands in Australia, with 15.6% of the searches.

  2. In September 2026, Speed Queen overtook Westinghouse to rank 9th among washing machine brands in Australia, with 4.7% of the searches.

  3. In September 2026, LG lost share of searches among washing machine brands in Australia, from 20.6% to 15.6%.

  4. Westinghouse’s share of searches among washing machine brands in Australia has lost ground for 3 months in a row, from 5.4% to 4.7% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using LG’s and Westinghouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LG

1 branded search term

  • lg washing machine

Westinghouse

1 branded search term

  • westinghouse washing machine

How the Brand Demand Index is measured

Other head-to-heads among washing machine brands

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