Fujitsu vs Haier:Which is more popular?
In September 2026, Fujitsu had more branded searches than Haier among air conditioner brands in Australia. Fujitsu had about 6,600 branded searches, while Haier had 1,600. Fujitsu made up 9.9% of all air conditioner brand searches we track, and Haier accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about air conditioner brands, Fujitsu appeared in all five answers and Haier in none.
Who do people search for more?
Fujitsu, about 4 searches for every 1 for Haier
Who does AI mention more?
Fujitsu, mentioned in every answer we collected
Who does AI recommend more?
Fujitsu, the only one of the two named
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Top air conditioner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fujitsu appeared in all five answers. Haier did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fujitsu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Daikin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mitsubishi Electric3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mitsubishi Heavy Industries3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Panasonic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rinnai1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Actron Air0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Midea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gree0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about air conditioner brands
5 answers
Asked ChatGPT
“Which air conditioner brand should I buy in Australia?”
Asked ChatGPT
“What are the best split system air conditioners in Australia?”
Asked ChatGPT
“What is the most reliable air conditioner brand?”
Searched Google, AI Overview
“air conditioner”
Searched Google, AI Overview
“split system air conditioner”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Fujitsu or Haier more popular in search?
This chart shows how often people search Google for Fujitsu and Haier by name. Each line represents a brand's share of searches for all 15 air conditioner brands we track, month by month, from searches in Australia.
Share of searches by month for Fujitsu, Haier. The figures are in the table below the chart.
View monthly share of searches table
| Month | Daikin | Mitsubishi Electric | Fujitsu | Actron Air | Midea | Mitsubishi Heavy Industries | Gree | Panasonic | Rinnai | Haier | Kelvinator | Teco | Carrier | LG | Samsung |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.5% | 18.8% | 9.7% | 7.6% | 4.3% | 6.5% | 4.3% | 4.3% | 2.8% | 2.4% | 2.8% | 2.8% | 1.9% | 1.9% | 2.4% |
| Nov 2025 | 28.3% | 19.9% | 10.7% | 6.9% | 3.9% | 5.8% | 3.9% | 4.8% | 3.2% | 1.7% | 2.6% | 2.6% | 1.7% | 1.7% | 2.6% |
| Dec 2025 | 30.1% | 18.3% | 9.8% | 8.3% | 3.6% | 4.4% | 3.6% | 4.4% | 3.6% | 1.9% | 2.9% | 2.9% | 1.9% | 1.9% | 2.4% |
| Jan 2026 | 27.1% | 19.1% | 10.2% | 8.6% | 3.7% | 4.6% | 3.7% | 4.6% | 3.7% | 2% | 3% | 3% | 2.5% | 1.7% | 2.5% |
| Feb 2026 | 29% | 17.4% | 9% | 9.2% | 4% | 4.9% | 4% | 4.9% | 3.2% | 2.1% | 2.7% | 2.7% | 2.7% | 1.8% | 2.7% |
| Mar 2026 | 30.1% | 15.5% | 9.3% | 8.9% | 4.1% | 5.1% | 4.1% | 4.1% | 2.7% | 2.3% | 2.7% | 2.3% | 5.1% | 1.8% | 2.3% |
| Apr 2026 | 32.7% | 16.8% | 10.1% | 7.8% | 4.5% | 4.5% | 3.5% | 4.5% | 3% | 2.4% | 2.4% | 1.6% | 2.4% | 1.9% | 1.9% |
| May 2026 | 31.3% | 18.4% | 9% | 8.7% | 4.9% | 4.9% | 4% | 4% | 2.7% | 1.7% | 2.2% | 1.7% | 2.2% | 2.2% | 2.2% |
| Jun 2026 | 32.9% | 16.8% | 9.5% | 8.6% | 5.2% | 5.2% | 3.4% | 4.2% | 2.7% | 1.9% | 1.9% | 1.4% | 2.3% | 1.9% | 2.3% |
| Jul 2026 | 30.7% | 17.8% | 8.2% | 8.7% | 6.7% | 5.5% | 3.6% | 3.6% | 2.9% | 2% | 2.4% | 1.5% | 2.4% | 2% | 2% |
| Aug 2026 | 32.9% | 16.6% | 8.8% | 9% | 5.9% | 4.7% | 3.9% | 3.9% | 2.6% | 2.1% | 2.1% | 1.6% | 2.1% | 1.6% | 2.1% |
| Sep 2026 | 28% | 17.5% | 9.9% | 8.2% | 6.6% | 5.4% | 4.3% | 3.6% | 3.6% | 2.4% | 2.4% | 2.4% | 1.9% | 1.9% | 1.9% |
How has the Fujitsu and Haier comparison changed over the last 12 months?
3 findings
- Fujitsu was ahead of Haier in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fujitsu’s share of searches among air conditioner brands in Australia moved from 9.7% to 9.9%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
- Across the 12 months ending September 2026, Haier’s share of searches among air conditioner brands in Australia held steady at 2.4%, and its estimated monthly branded searches moved from 2.4K to 1.6K.
How did search popularity change for Australia air conditioner brands in September 2026?
2 changes
In September 2026, Fujitsu overtook Actron Air to rank 3rd among air conditioner brands in Australia, with 9.9% of the searches.
Haier’s share of searches among air conditioner brands in Australia has gained ground for 3 months in a row, from 1.9% to 2.4% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fujitsu’s and Haier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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