Haier vs Liebherr:Which is more popular?
In September 2026, Haier had more branded searches than Liebherr among fridge brands in Australia. Haier had about 8,100 branded searches, while Liebherr had 2,400. Haier made up 7.8% of all fridge brand searches we track, and Liebherr accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about fridge brands, Haier appeared in three of the five answers and Liebherr in none.
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Top fridge brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Haier was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Liebherr did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Westinghouse4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mitsubishi Electric4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fisher & Paykel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Haier3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Samsung2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hisense1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CHiQ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Liebherr0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fridge brands
5 answers
Asked ChatGPT
“What's the best fridge brand in Australia?”
Asked ChatGPT
“Which fridge should I buy for a family in Australia?”
Asked ChatGPT
“What's the most reliable fridge brand?”
Searched Google, AI Overview
“best fridge”
Searched Google, AI Overview
“fridge”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Haier or Liebherr more popular in search?
This chart shows how often people search Google for Haier and Liebherr by name. Each line represents a brand's share of searches for all 14 fridge brands we track, month by month, from searches in Australia.
Share of searches by month for Haier, Liebherr. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Hisense | LG | Samsung | Westinghouse | Haier | CHiQ | Mitsubishi Electric | Smeg | Electrolux | Liebherr | Bosch | Miele | Beko |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 14.4% | 11.8% | 11.8% | 14.4% | 11.8% | 6.4% | 6.4% | 6.4% | 6.4% | 3.5% | 2.3% | 1.9% | 1.5% | 0.8% |
| Nov 2025 | 14.2% | 11.6% | 14.2% | 14.2% | 11.6% | 6.3% | 6.3% | 6.3% | 5.2% | 3.5% | 2.3% | 2.3% | 1.2% | 0.64% |
| Dec 2025 | 11% | 13.5% | 13.5% | 13.5% | 13.5% | 7.4% | 6% | 7.4% | 4.9% | 3.3% | 2.2% | 2.2% | 1.2% | 0.74% |
| Jan 2026 | 12.8% | 12.8% | 12.8% | 12.8% | 12.8% | 7% | 7% | 7% | 5.7% | 3.8% | 2% | 1.7% | 1.3% | 0.7% |
| Feb 2026 | 12.6% | 12.6% | 12.6% | 12.6% | 12.6% | 6.9% | 6.9% | 6.9% | 5.6% | 3.8% | 2.5% | 2% | 1.4% | 0.75% |
| Mar 2026 | 14.7% | 12% | 12% | 12% | 12% | 6.6% | 6.6% | 8% | 5.3% | 4.4% | 2.3% | 1.9% | 1.5% | 0.71% |
| Apr 2026 | 13.7% | 11.2% | 13.7% | 11.2% | 11.2% | 7.5% | 6.1% | 7.5% | 6.1% | 5% | 2.7% | 2.2% | 1.5% | 0.66% |
| May 2026 | 18.7% | 10.2% | 12.5% | 12.5% | 10.2% | 6.8% | 5.6% | 6.8% | 5.6% | 4.6% | 2.4% | 2% | 1.4% | 0.61% |
| Jun 2026 | 21% | 11.5% | 11.5% | 11.5% | 11.5% | 6.3% | 5.1% | 7.7% | 5.1% | 2.8% | 2.2% | 1.9% | 1.5% | 0.56% |
| Jul 2026 | 14.4% | 14.4% | 11.7% | 11.7% | 11.7% | 6.4% | 6.4% | 7.9% | 6.4% | 2.8% | 2.3% | 1.8% | 1.3% | 0.7% |
| Aug 2026 | 14.2% | 11.6% | 11.6% | 11.6% | 11.6% | 7.8% | 6.3% | 7.8% | 7.8% | 3.5% | 2.3% | 1.8% | 1.5% | 0.69% |
| Sep 2026 | 14.3% | 14.3% | 11.7% | 11.7% | 11.7% | 7.8% | 6.4% | 6.4% | 6.4% | 2.8% | 2.3% | 1.8% | 1.5% | 0.7% |
How has the Haier and Liebherr comparison changed over the last 12 months?
3 findings
- Haier was ahead of Liebherr in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Haier’s share of searches among fridge brands in Australia moved from 6.4% to 7.8%, and its estimated monthly branded searches held steady at 8.1K.
- Across the 12 months ending September 2026, Liebherr’s share of searches among fridge brands in Australia held steady at 2.3%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
How did search popularity change for Australia fridge brands in September 2026?
2 changes
Haier’s share of searches among fridge brands in Australia has gained ground for 3 months in a row, from 6.3% to 7.8% in September 2026.
Estimated monthly branded searches for Liebherr in Australia fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Haier’s and Liebherr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among fridge brands
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