Brandwave

Daikin vs Mitsubishi Electric:Which is more popular?

In September 2026, Daikin had more branded searches than Mitsubishi Electric among air conditioner brands in Australia. Daikin had about 18,700 branded searches, while Mitsubishi Electric had 11,700. Daikin made up 28% of all air conditioner brand searches we track, and Mitsubishi Electric accounted for 17.5%. When we asked ChatGPT and Google AI Overviews about air conditioner brands, Daikin appeared in four of the five answers and Mitsubishi Electric in three. Daikin was mentioned before Mitsubishi Electric in every answer.

Among air conditioner brands in Australia in September 2026

Who do people search for more?

Daikin, about 60% more searches than Mitsubishi Electric

Daikin 18.7K searchesMitsubishi Electric 11.7K searches

Who does AI mention more?

Daikin, mentioned in 4 of 5 answers, Mitsubishi Electric in 3

Daikin in 4 of 5Mitsubishi Electric in 3 of 5

Who does AI recommend more?

Daikin, named ahead of Mitsubishi Electric in every answer

Daikin first in 4Mitsubishi Electric never first

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Top air conditioner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Daikin was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Mitsubishi Electric was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Daikin was listed before Mitsubishi Electric in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Daikin1st
  2. Mitsubishi Heavy Industries2nd
  3. Fujitsu3rd
  4. Mitsubishi Electric4th
  5. Panasonic5th
  6. Rinnai6th
  7. Actron Air–
  8. Midea–
  9. Gree–
  10. Haier–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fujitsu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Daikin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mitsubishi Electric3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mitsubishi Heavy Industries3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Panasonic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rinnai1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Actron Air0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Midea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gree0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about air conditioner brands

5 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Daikin or Mitsubishi Electric more popular in search?

This chart shows how often people search Google for Daikin and Mitsubishi Electric by name. Each line represents a brand's share of searches for all 15 air conditioner brands we track, month by month, from searches in Australia.

Daikin and Mitsubishi Electric among air conditioner brands in Australia, by month

Share of searches by month for Daikin, Mitsubishi Electric. The figures are in the table below the chart.

View monthly share of searches table
MonthDaikinMitsubishi ElectricFujitsuActron AirMideaMitsubishi Heavy IndustriesGreePanasonicRinnaiHaierKelvinatorTecoCarrierLGSamsung
Oct 202527.5%18.8%9.7%7.6%4.3%6.5%4.3%4.3%2.8%2.4%2.8%2.8%1.9%1.9%2.4%
Nov 202528.3%19.9%10.7%6.9%3.9%5.8%3.9%4.8%3.2%1.7%2.6%2.6%1.7%1.7%2.6%
Dec 202530.1%18.3%9.8%8.3%3.6%4.4%3.6%4.4%3.6%1.9%2.9%2.9%1.9%1.9%2.4%
Jan 202627.1%19.1%10.2%8.6%3.7%4.6%3.7%4.6%3.7%2%3%3%2.5%1.7%2.5%
Feb 202629%17.4%9%9.2%4%4.9%4%4.9%3.2%2.1%2.7%2.7%2.7%1.8%2.7%
Mar 202630.1%15.5%9.3%8.9%4.1%5.1%4.1%4.1%2.7%2.3%2.7%2.3%5.1%1.8%2.3%
Apr 202632.7%16.8%10.1%7.8%4.5%4.5%3.5%4.5%3%2.4%2.4%1.6%2.4%1.9%1.9%
May 202631.3%18.4%9%8.7%4.9%4.9%4%4%2.7%1.7%2.2%1.7%2.2%2.2%2.2%
Jun 202632.9%16.8%9.5%8.6%5.2%5.2%3.4%4.2%2.7%1.9%1.9%1.4%2.3%1.9%2.3%
Jul 202630.7%17.8%8.2%8.7%6.7%5.5%3.6%3.6%2.9%2%2.4%1.5%2.4%2%2%
Aug 202632.9%16.6%8.8%9%5.9%4.7%3.9%3.9%2.6%2.1%2.1%1.6%2.1%1.6%2.1%
Sep 202628%17.5%9.9%8.2%6.6%5.4%4.3%3.6%3.6%2.4%2.4%2.4%1.9%1.9%1.9%

How has the Daikin and Mitsubishi Electric comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia air conditioner brands in September 2026?

2 changes
  1. In September 2026, Mitsubishi Electric gained share of searches among air conditioner brands in Australia, from 16.6% to 17.5%.

  2. In September 2026, Daikin lost share of searches among air conditioner brands in Australia, from 32.9% to 28%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Daikin’s and Mitsubishi Electric’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Daikin

2 branded search terms

  • daikin
  • daikin air conditioner

Mitsubishi Electric

2 branded search terms

  • mitsubishi air conditioner
  • mitsubishi electric air conditioner

How the Brand Demand Index is measured

Other head-to-heads among air conditioner brands

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