Daikin vs Samsung:Which is more popular?
In September 2026, Daikin had more branded searches than Samsung among air conditioner brands in Australia. Daikin had about 18,700 branded searches, while Samsung had 1,300. Daikin made up 28% of all air conditioner brand searches we track, and Samsung accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about air conditioner brands, Daikin appeared in four of the five answers and Samsung in none.
Who do people search for more?
Daikin, about 14 searches for every 1 for Samsung
Who does AI mention more?
Daikin, mentioned in 4 of 5 answers, Samsung in 0
Who does AI recommend more?
Daikin, the only one of the two named
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Top air conditioner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Daikin was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Samsung did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Fujitsu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Daikin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mitsubishi Electric3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mitsubishi Heavy Industries3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Panasonic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rinnai1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Actron Air0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Midea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gree0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about air conditioner brands
5 answers
Asked ChatGPT
“Which air conditioner brand should I buy in Australia?”
Asked ChatGPT
“What are the best split system air conditioners in Australia?”
Asked ChatGPT
“What is the most reliable air conditioner brand?”
Searched Google, AI Overview
“air conditioner”
Searched Google, AI Overview
“split system air conditioner”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Daikin or Samsung more popular in search?
This chart shows how often people search Google for Daikin and Samsung by name. Each line represents a brand's share of searches for all 15 air conditioner brands we track, month by month, from searches in Australia.
Share of searches by month for Daikin, Samsung. The figures are in the table below the chart.
View monthly share of searches table
| Month | Daikin | Mitsubishi Electric | Fujitsu | Actron Air | Midea | Mitsubishi Heavy Industries | Gree | Panasonic | Rinnai | Haier | Kelvinator | Teco | Carrier | LG | Samsung |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.5% | 18.8% | 9.7% | 7.6% | 4.3% | 6.5% | 4.3% | 4.3% | 2.8% | 2.4% | 2.8% | 2.8% | 1.9% | 1.9% | 2.4% |
| Nov 2025 | 28.3% | 19.9% | 10.7% | 6.9% | 3.9% | 5.8% | 3.9% | 4.8% | 3.2% | 1.7% | 2.6% | 2.6% | 1.7% | 1.7% | 2.6% |
| Dec 2025 | 30.1% | 18.3% | 9.8% | 8.3% | 3.6% | 4.4% | 3.6% | 4.4% | 3.6% | 1.9% | 2.9% | 2.9% | 1.9% | 1.9% | 2.4% |
| Jan 2026 | 27.1% | 19.1% | 10.2% | 8.6% | 3.7% | 4.6% | 3.7% | 4.6% | 3.7% | 2% | 3% | 3% | 2.5% | 1.7% | 2.5% |
| Feb 2026 | 29% | 17.4% | 9% | 9.2% | 4% | 4.9% | 4% | 4.9% | 3.2% | 2.1% | 2.7% | 2.7% | 2.7% | 1.8% | 2.7% |
| Mar 2026 | 30.1% | 15.5% | 9.3% | 8.9% | 4.1% | 5.1% | 4.1% | 4.1% | 2.7% | 2.3% | 2.7% | 2.3% | 5.1% | 1.8% | 2.3% |
| Apr 2026 | 32.7% | 16.8% | 10.1% | 7.8% | 4.5% | 4.5% | 3.5% | 4.5% | 3% | 2.4% | 2.4% | 1.6% | 2.4% | 1.9% | 1.9% |
| May 2026 | 31.3% | 18.4% | 9% | 8.7% | 4.9% | 4.9% | 4% | 4% | 2.7% | 1.7% | 2.2% | 1.7% | 2.2% | 2.2% | 2.2% |
| Jun 2026 | 32.9% | 16.8% | 9.5% | 8.6% | 5.2% | 5.2% | 3.4% | 4.2% | 2.7% | 1.9% | 1.9% | 1.4% | 2.3% | 1.9% | 2.3% |
| Jul 2026 | 30.7% | 17.8% | 8.2% | 8.7% | 6.7% | 5.5% | 3.6% | 3.6% | 2.9% | 2% | 2.4% | 1.5% | 2.4% | 2% | 2% |
| Aug 2026 | 32.9% | 16.6% | 8.8% | 9% | 5.9% | 4.7% | 3.9% | 3.9% | 2.6% | 2.1% | 2.1% | 1.6% | 2.1% | 1.6% | 2.1% |
| Sep 2026 | 28% | 17.5% | 9.9% | 8.2% | 6.6% | 5.4% | 4.3% | 3.6% | 3.6% | 2.4% | 2.4% | 2.4% | 1.9% | 1.9% | 1.9% |
How has the Daikin and Samsung comparison changed over the last 12 months?
3 findings
- Daikin was ahead of Samsung in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Daikin’s share of searches among air conditioner brands in Australia moved from 27.5% to 28%, and its estimated monthly branded searches moved from 28K to 18.7K.
- Across the 12 months ending September 2026, Samsung’s share of searches among air conditioner brands in Australia moved from 2.4% to 1.9%, and its estimated monthly branded searches moved from 2.4K to 1.3K.
How did search popularity change for Australia air conditioner brands in September 2026?
3 changes
In September 2026, Teco overtook Carrier and 2 others to rank 12th among air conditioner brands in Australia, with 2.4% of the searches.
In September 2026, Daikin lost share of searches among air conditioner brands in Australia, from 32.9% to 28%.
Estimated monthly branded searches for Samsung in Australia fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Daikin’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among air conditioner brands
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