Mitsubishi Heavy Industries vs Samsung:Which is more popular?
In September 2026, Mitsubishi Heavy Industries had more branded searches than Samsung among air conditioner brands in Australia. Mitsubishi Heavy Industries had about 3,600 branded searches, while Samsung had 1,300. Mitsubishi Heavy Industries made up 5.4% of all air conditioner brand searches we track, and Samsung accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about air conditioner brands, Mitsubishi Heavy Industries appeared in three of the five answers and Samsung in none.
Who do people search for more?
Mitsubishi Heavy Industries, about 3 searches for every 1 for Samsung
Who does AI mention more?
Mitsubishi Heavy Industries, mentioned in 3 of 5 answers, Samsung in 0
Who does AI recommend more?
Mitsubishi Heavy Industries, the only one of the two named
Follow Mitsubishi Heavy Industries vs Samsung and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top air conditioner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mitsubishi Heavy Industries was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Samsung did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Fujitsu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Daikin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mitsubishi Electric3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Mitsubishi Heavy Industries3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Panasonic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rinnai1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Actron Air0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Midea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gree0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about air conditioner brands
5 answers
Asked ChatGPT
“Which air conditioner brand should I buy in Australia?”
Asked ChatGPT
“What are the best split system air conditioners in Australia?”
Asked ChatGPT
“What is the most reliable air conditioner brand?”
Searched Google, AI Overview
“air conditioner”
Searched Google, AI Overview
“split system air conditioner”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Mitsubishi Heavy Industries or Samsung more popular in search?
This chart shows how often people search Google for Mitsubishi Heavy Industries and Samsung by name. Each line represents a brand's share of searches for all 15 air conditioner brands we track, month by month, from searches in Australia.
Share of searches by month for Mitsubishi Heavy Industries, Samsung. The figures are in the table below the chart.
View monthly share of searches table
| Month | Daikin | Mitsubishi Electric | Fujitsu | Actron Air | Midea | Mitsubishi Heavy Industries | Gree | Panasonic | Rinnai | Haier | Kelvinator | Teco | Carrier | LG | Samsung |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.5% | 18.8% | 9.7% | 7.6% | 4.3% | 6.5% | 4.3% | 4.3% | 2.8% | 2.4% | 2.8% | 2.8% | 1.9% | 1.9% | 2.4% |
| Nov 2025 | 28.3% | 19.9% | 10.7% | 6.9% | 3.9% | 5.8% | 3.9% | 4.8% | 3.2% | 1.7% | 2.6% | 2.6% | 1.7% | 1.7% | 2.6% |
| Dec 2025 | 30.1% | 18.3% | 9.8% | 8.3% | 3.6% | 4.4% | 3.6% | 4.4% | 3.6% | 1.9% | 2.9% | 2.9% | 1.9% | 1.9% | 2.4% |
| Jan 2026 | 27.1% | 19.1% | 10.2% | 8.6% | 3.7% | 4.6% | 3.7% | 4.6% | 3.7% | 2% | 3% | 3% | 2.5% | 1.7% | 2.5% |
| Feb 2026 | 29% | 17.4% | 9% | 9.2% | 4% | 4.9% | 4% | 4.9% | 3.2% | 2.1% | 2.7% | 2.7% | 2.7% | 1.8% | 2.7% |
| Mar 2026 | 30.1% | 15.5% | 9.3% | 8.9% | 4.1% | 5.1% | 4.1% | 4.1% | 2.7% | 2.3% | 2.7% | 2.3% | 5.1% | 1.8% | 2.3% |
| Apr 2026 | 32.7% | 16.8% | 10.1% | 7.8% | 4.5% | 4.5% | 3.5% | 4.5% | 3% | 2.4% | 2.4% | 1.6% | 2.4% | 1.9% | 1.9% |
| May 2026 | 31.3% | 18.4% | 9% | 8.7% | 4.9% | 4.9% | 4% | 4% | 2.7% | 1.7% | 2.2% | 1.7% | 2.2% | 2.2% | 2.2% |
| Jun 2026 | 32.9% | 16.8% | 9.5% | 8.6% | 5.2% | 5.2% | 3.4% | 4.2% | 2.7% | 1.9% | 1.9% | 1.4% | 2.3% | 1.9% | 2.3% |
| Jul 2026 | 30.7% | 17.8% | 8.2% | 8.7% | 6.7% | 5.5% | 3.6% | 3.6% | 2.9% | 2% | 2.4% | 1.5% | 2.4% | 2% | 2% |
| Aug 2026 | 32.9% | 16.6% | 8.8% | 9% | 5.9% | 4.7% | 3.9% | 3.9% | 2.6% | 2.1% | 2.1% | 1.6% | 2.1% | 1.6% | 2.1% |
| Sep 2026 | 28% | 17.5% | 9.9% | 8.2% | 6.6% | 5.4% | 4.3% | 3.6% | 3.6% | 2.4% | 2.4% | 2.4% | 1.9% | 1.9% | 1.9% |
How has the Mitsubishi Heavy Industries and Samsung comparison changed over the last 12 months?
3 findings
- Mitsubishi Heavy Industries was ahead of Samsung in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mitsubishi Heavy Industries’ share of searches among air conditioner brands in Australia moved from 6.5% to 5.4%, and its estimated monthly branded searches moved from 6.6K to 3.6K.
- Across the 12 months ending September 2026, Samsung’s share of searches among air conditioner brands in Australia moved from 2.4% to 1.9%, and its estimated monthly branded searches moved from 2.4K to 1.3K.
How did search popularity change for Australia air conditioner brands in September 2026?
3 changes
In September 2026, Teco overtook Carrier and 2 others to rank 12th among air conditioner brands in Australia, with 2.4% of the searches.
In September 2026, Mitsubishi Heavy Industries gained share of searches among air conditioner brands in Australia, from 4.7% to 5.4%.
Estimated monthly branded searches for Samsung in Australia fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Mitsubishi Heavy Industries’ and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mitsubishi Heavy Industries
1 branded search term
- mitsubishi heavy industries air conditioner
Samsung
1 branded search term
- samsung air conditioner
Other head-to-heads among air conditioner brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.