Brandwave

Eufy vs Samsung:Which is more popular?

In September 2026, Eufy had more branded searches than Samsung among robot vacuum brands in Australia. Eufy had about 5,400 branded searches, while Samsung had 720. Eufy made up 4.1% of all robot vacuum brand searches we track, and Samsung accounted for 0.55%. When we asked ChatGPT and Google AI Overviews about robot vacuum brands, Eufy appeared in one of the five answers and Samsung in none.

Among robot vacuum brands in Australia in September 2026

Who do people search for more?

Eufy, about 8 searches for every 1 for Samsung

Eufy 5.4K searchesSamsung 720 searches

Who does AI mention more?

Eufy, mentioned in 1 of 5 answers, Samsung in 0

Eufy in 1 of 5Samsung in 0 of 5

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Top robot vacuum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Eufy was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Samsung did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Roborock1st
  2. Ecovacs2nd
  3. Dreame3rd
  4. Xiaomi4th
  5. Eufy5th
  6. Narwal6th
  7. iRobot7th
  8. Dyson–
  9. Shark–
  10. Samsung–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Roborock5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ecovacs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dreame2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Narwal1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • iRobot1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eufy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xiaomi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dyson0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about robot vacuum brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Eufy or Samsung more popular in search?

This chart shows how often people search Google for Eufy and Samsung by name. Each line represents a brand's share of searches for all ten robot vacuum brands we track, month by month, from searches in Australia.

Eufy and Samsung among robot vacuum brands in Australia, by month

Share of searches by month for Eufy, Samsung. The figures are in the table below the chart.

View monthly share of searches table
MonthRoborockNarwalEcovacsDysoniRobotDreameEufySharkXiaomiSamsung
Oct 202534.5%18.9%18.5%3.1%11.2%8.4%2.5%0.75%1.4%0.85%
Nov 202537.5%13.7%19.5%3.3%8.2%11.2%4.1%0.66%0.96%0.81%
Dec 202531.7%17.4%17%4.2%12.7%9.5%5.2%0.64%0.83%0.83%
Jan 202629.9%20.1%16.6%4%9.8%10.9%6%0.8%1.2%0.8%
Feb 202622.9%18.8%15%18.8%9.1%8.4%4.6%0.74%0.85%0.85%
Mar 202626.6%17.8%17.4%11.9%9.6%9.7%4.3%0.8%1%0.71%
Apr 202626%21.3%14.5%14.2%7.7%9.5%4.2%0.79%1%0.69%
May 202627.1%22.2%14.5%9.9%8.8%9.9%4.4%1.3%1.1%0.72%
Jun 202628%22.9%17.4%6.8%7.5%10.2%4.6%1.1%0.9%0.61%
Jul 202631.9%17.5%17.1%6.4%8.5%11.7%4.3%1.3%0.79%0.69%
Aug 202628.7%23.5%15.4%5.7%9.4%10.5%3.8%1.1%1.1%0.76%
Sep 202625.4%20.8%16.1%11.4%10.4%9.3%4.1%1.2%0.77%0.55%

How has the Eufy and Samsung comparison changed over the last 12 months?

3 findings
  • Eufy was ahead of Samsung in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Eufy’s share of searches among robot vacuum brands in Australia moved from 2.5% to 4.1%, and its estimated monthly branded searches moved from 2.9K to 5.4K.
  • Across the 12 months ending September 2026, Samsung’s share of searches among robot vacuum brands in Australia moved from 0.85% to 0.55%, and its estimated monthly branded searches moved from 1K to 720.

How did search popularity change for Australia robot vacuum brands in September 2026?

2 changes
  1. Estimated monthly branded searches for Eufy in Australia rose 86.2% over 12 measured months, from 2.9K to 5.4K in September 2026.

  2. Estimated monthly branded searches for Samsung in Australia fell 28% over 12 measured months, from 1K to 720 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Eufy’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Eufy

1 branded search term

  • eufy robot vacuum

Samsung

1 branded search term

  • samsung robot vacuum

How the Brand Demand Index is measured

Other head-to-heads among robot vacuum brands

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