Brandwave

How popular isiRobot?

In September 2026, people searched for iRobot by name about 13,500 times in Australia, about the same as the previous year. These searches made up 10.4% of all Australia robot vacuum brand searches, placing iRobot fifth out of ten brands. When we asked both ChatGPT and Google AI Overviews about robot vacuum brands, iRobot appeared in one of the five answers and was the seventh most recommended of the ten.

Search and AI answers in September 2026

iRobot is the fifth most searched of 10 competitors and the seventh most recommended in AI answers.

  1. RoborockShare of searches 25.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. NarwalShare of searches 20.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  3. EcovacsShare of searches 16.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. DysonShare of searches 11.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. iRobotShare of searches 10.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

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Top robot vacuum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, iRobot was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. iRobot is the seventh most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Roborock1st
  2. Ecovacs2nd
  3. Dreame3rd
  4. Xiaomi4th
  5. Eufy5th
  6. Narwal6th
  7. iRobot7th
  8. Dyson–
  9. Shark–
  10. Samsung–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Roborock5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ecovacs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dreame2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Narwal1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • iRobot1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eufy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xiaomi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dyson0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about robot vacuum brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which robot vacuum brands compete with iRobot?

iRobot against robot vacuum brands in Australia, by month

Share of searches by month for Roborock, Narwal, Ecovacs, Dyson, iRobot, Dreame, Eufy. The figures are in the table below the chart.

View monthly share of searches table
MonthRoborockNarwalEcovacsDysoniRobotDreameEufySharkXiaomiSamsung
Oct 202534.5%18.9%18.5%3.1%11.2%8.4%2.5%0.75%1.4%0.85%
Nov 202537.5%13.7%19.5%3.3%8.2%11.2%4.1%0.66%0.96%0.81%
Dec 202531.7%17.4%17%4.2%12.7%9.5%5.2%0.64%0.83%0.83%
Jan 202629.9%20.1%16.6%4%9.8%10.9%6%0.8%1.2%0.8%
Feb 202622.9%18.8%15%18.8%9.1%8.4%4.6%0.74%0.85%0.85%
Mar 202626.6%17.8%17.4%11.9%9.6%9.7%4.3%0.8%1%0.71%
Apr 202626%21.3%14.5%14.2%7.7%9.5%4.2%0.79%1%0.69%
May 202627.1%22.2%14.5%9.9%8.8%9.9%4.4%1.3%1.1%0.72%
Jun 202628%22.9%17.4%6.8%7.5%10.2%4.6%1.1%0.9%0.61%
Jul 202631.9%17.5%17.1%6.4%8.5%11.7%4.3%1.3%0.79%0.69%
Aug 202628.7%23.5%15.4%5.7%9.4%10.5%3.8%1.1%1.1%0.76%
Sep 202625.4%20.8%16.1%11.4%10.4%9.3%4.1%1.2%0.77%0.55%

  1. 1.Roborock

    25.4%

    Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share -3.3 points.

  2. 2.Narwal

    20.8%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share -2.7 points.

  3. 3.Ecovacs

    16.1%

    Held 3rd. 21K estimated branded searches, +18.6% vs prior month. Share +0.8 points.

  4. 4.Dyson

    11.4%

    Moved from 6th to 4th. 14.8K estimated branded searches, +124.2% vs prior month. Share +5.6 points.

  5. 5.iRobot

    10.4%

    Held 5th. 13.5K estimated branded searches, +25% vs prior month. Share +1 points.

  6. 6.Dreame

    9.3%

    Moved from 4th to 6th. 12.1K estimated branded searches, 0% vs prior month. Share -1.2 points.

  7. 7.Eufy

    4.1%

    Held 7th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.3 points.

  8. 8.Shark

    1.2%

    Held 8th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.1 points.

  9. 9.Xiaomi

    0.77%

    Held 9th. 1K estimated branded searches, -23.1% vs prior month. Share -0.4 points.

  10. 10.Samsung

    0.55%

    Held 10th. 720 estimated branded searches, -18.2% vs prior month. Share -0.2 points.

Compare popularity between iRobot and its closest rivals

Every comparison with iRobot

13 comparisons

How has branded search demand for iRobot changed in Australia over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for iRobot in Australia held steady, from 13.2K to 13.5K.
  • Across the 12 months ending September 2026, iRobot’s share of searches among robot vacuum brands in Australia decreased from 11.2% to 10.4%.
  • Across the 12 months ending September 2026, iRobot’s share of searches among robot vacuum brands in Australia peaked at 12.7% in December 2025 and was lowest at 7.5% in June 2026.
  • Across the 12 months ending September 2026, iRobot fell from 4th to 5th among robot vacuum brands in Australia.

How did search popularity change for Australia robot vacuum brands in September 2026?

6 changes

  1. In September 2026, Dyson overtook Dreame and iRobot to rank 4th among robot vacuum brands in Australia, with 11.4% of the searches.

  2. In September 2026, iRobot gained share of searches among robot vacuum brands in Australia, from 9.4% to 10.4%.

  3. In September 2026, Ecovacs gained share of searches among robot vacuum brands in Australia, from 15.4% to 16.1%.

  4. In September 2026, Roborock lost share of searches among robot vacuum brands in Australia, from 28.7% to 25.4%.

  5. In September 2026, Narwal lost share of searches among robot vacuum brands in Australia, from 23.5% to 20.8%.

  6. In September 2026, Dreame lost share of searches among robot vacuum brands in Australia, from 10.5% to 9.3%.

How are iRobot’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using iRobot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • irobot
  • roomba

Do you work for iRobot? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does iRobot compete?

iRobot is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vacuum cleaner brands5th of 116.5%Show ranking
Robot vacuum brands5th of 1010.4%Shown above
Creator with pink hair and a pink jacket

Is iRobot your brand?

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