iRobot vs Narwal:Which is more popular?
In September 2026, Narwal had more branded searches than iRobot among robot vacuum brands in Australia. Narwal had about 27,100 branded searches, while iRobot had 13,500. Narwal made up 20.8% of all robot vacuum brand searches we track, and iRobot accounted for 10.4%. When we asked ChatGPT and Google AI Overviews about robot vacuum brands, iRobot and Narwal each appeared in one of the five answers. iRobot and Narwal were each mentioned first in one of the two answers that named either.
Who do people search for more?
Narwal, about 2 searches for every 1 for iRobot
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top robot vacuum brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, iRobot was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Narwal was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. iRobot and Narwal were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Roborock5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ecovacs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dreame2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Narwal1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
iRobot1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Eufy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Xiaomi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dyson0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Shark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about robot vacuum brands
5 answers
Asked ChatGPT
“Which robot vacuum should I buy in Australia?”
Asked ChatGPT
“What are the best robot vacuum brands?”
Asked ChatGPT
“What is the best robot vacuum and mop?”
Searched Google, AI Overview
“robot vacuum”
Searched Google, AI Overview
“robot vacuum and mop”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is iRobot or Narwal more popular in search?
This chart shows how often people search Google for iRobot and Narwal by name. Each line represents a brand's share of searches for all ten robot vacuum brands we track, month by month, from searches in Australia.
Share of searches by month for Narwal, iRobot. The figures are in the table below the chart.
View monthly share of searches table
| Month | Roborock | Narwal | Ecovacs | Dyson | iRobot | Dreame | Eufy | Shark | Xiaomi | Samsung |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.5% | 18.9% | 18.5% | 3.1% | 11.2% | 8.4% | 2.5% | 0.75% | 1.4% | 0.85% |
| Nov 2025 | 37.5% | 13.7% | 19.5% | 3.3% | 8.2% | 11.2% | 4.1% | 0.66% | 0.96% | 0.81% |
| Dec 2025 | 31.7% | 17.4% | 17% | 4.2% | 12.7% | 9.5% | 5.2% | 0.64% | 0.83% | 0.83% |
| Jan 2026 | 29.9% | 20.1% | 16.6% | 4% | 9.8% | 10.9% | 6% | 0.8% | 1.2% | 0.8% |
| Feb 2026 | 22.9% | 18.8% | 15% | 18.8% | 9.1% | 8.4% | 4.6% | 0.74% | 0.85% | 0.85% |
| Mar 2026 | 26.6% | 17.8% | 17.4% | 11.9% | 9.6% | 9.7% | 4.3% | 0.8% | 1% | 0.71% |
| Apr 2026 | 26% | 21.3% | 14.5% | 14.2% | 7.7% | 9.5% | 4.2% | 0.79% | 1% | 0.69% |
| May 2026 | 27.1% | 22.2% | 14.5% | 9.9% | 8.8% | 9.9% | 4.4% | 1.3% | 1.1% | 0.72% |
| Jun 2026 | 28% | 22.9% | 17.4% | 6.8% | 7.5% | 10.2% | 4.6% | 1.1% | 0.9% | 0.61% |
| Jul 2026 | 31.9% | 17.5% | 17.1% | 6.4% | 8.5% | 11.7% | 4.3% | 1.3% | 0.79% | 0.69% |
| Aug 2026 | 28.7% | 23.5% | 15.4% | 5.7% | 9.4% | 10.5% | 3.8% | 1.1% | 1.1% | 0.76% |
| Sep 2026 | 25.4% | 20.8% | 16.1% | 11.4% | 10.4% | 9.3% | 4.1% | 1.2% | 0.77% | 0.55% |
How has the iRobot and Narwal comparison changed over the last 12 months?
3 findings
- Narwal was ahead of iRobot in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, iRobot’s share of searches among robot vacuum brands in Australia moved from 11.2% to 10.4%, and its estimated monthly branded searches moved from 13.2K to 13.5K.
- Across the 12 months ending September 2026, Narwal’s share of searches among robot vacuum brands in Australia moved from 18.9% to 20.8%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
How did search popularity change for Australia robot vacuum brands in September 2026?
3 changes
In September 2026, Dyson overtook Dreame and iRobot to rank 4th among robot vacuum brands in Australia, with 11.4% of the searches.
In September 2026, iRobot gained share of searches among robot vacuum brands in Australia, from 9.4% to 10.4%.
In September 2026, Narwal lost share of searches among robot vacuum brands in Australia, from 23.5% to 20.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using iRobot’s and Narwal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among robot vacuum brands
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