Narwal vs Roborock:Which is more popular?
In September 2026, Roborock had more branded searches than Narwal among robot vacuum brands in Australia. Roborock had about 33,100 branded searches, while Narwal had 27,100. Roborock made up 25.4% of all robot vacuum brand searches we track, and Narwal accounted for 20.8%. When we asked ChatGPT and Google AI Overviews about robot vacuum brands, Roborock appeared in all five answers and Narwal in one. Roborock was mentioned before Narwal in every answer.
Who do people search for more?
Roborock, about 22% more searches than Narwal
Who does AI mention more?
Roborock, mentioned in every answer we collected
Who does AI recommend more?
Roborock, named ahead of Narwal in every answer
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Top robot vacuum brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Roborock appeared in all five answers. Narwal was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Roborock was listed before Narwal in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Roborock5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ecovacs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dreame2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Narwal1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
iRobot1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Eufy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Xiaomi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dyson0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Shark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about robot vacuum brands
5 answers
Asked ChatGPT
“Which robot vacuum should I buy in Australia?”
Asked ChatGPT
“What are the best robot vacuum brands?”
Asked ChatGPT
“What is the best robot vacuum and mop?”
Searched Google, AI Overview
“robot vacuum”
Searched Google, AI Overview
“robot vacuum and mop”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Narwal or Roborock more popular in search?
This chart shows how often people search Google for Narwal and Roborock by name. Each line represents a brand's share of searches for all ten robot vacuum brands we track, month by month, from searches in Australia.
Share of searches by month for Roborock, Narwal. The figures are in the table below the chart.
View monthly share of searches table
| Month | Roborock | Narwal | Ecovacs | Dyson | iRobot | Dreame | Eufy | Shark | Xiaomi | Samsung |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.5% | 18.9% | 18.5% | 3.1% | 11.2% | 8.4% | 2.5% | 0.75% | 1.4% | 0.85% |
| Nov 2025 | 37.5% | 13.7% | 19.5% | 3.3% | 8.2% | 11.2% | 4.1% | 0.66% | 0.96% | 0.81% |
| Dec 2025 | 31.7% | 17.4% | 17% | 4.2% | 12.7% | 9.5% | 5.2% | 0.64% | 0.83% | 0.83% |
| Jan 2026 | 29.9% | 20.1% | 16.6% | 4% | 9.8% | 10.9% | 6% | 0.8% | 1.2% | 0.8% |
| Feb 2026 | 22.9% | 18.8% | 15% | 18.8% | 9.1% | 8.4% | 4.6% | 0.74% | 0.85% | 0.85% |
| Mar 2026 | 26.6% | 17.8% | 17.4% | 11.9% | 9.6% | 9.7% | 4.3% | 0.8% | 1% | 0.71% |
| Apr 2026 | 26% | 21.3% | 14.5% | 14.2% | 7.7% | 9.5% | 4.2% | 0.79% | 1% | 0.69% |
| May 2026 | 27.1% | 22.2% | 14.5% | 9.9% | 8.8% | 9.9% | 4.4% | 1.3% | 1.1% | 0.72% |
| Jun 2026 | 28% | 22.9% | 17.4% | 6.8% | 7.5% | 10.2% | 4.6% | 1.1% | 0.9% | 0.61% |
| Jul 2026 | 31.9% | 17.5% | 17.1% | 6.4% | 8.5% | 11.7% | 4.3% | 1.3% | 0.79% | 0.69% |
| Aug 2026 | 28.7% | 23.5% | 15.4% | 5.7% | 9.4% | 10.5% | 3.8% | 1.1% | 1.1% | 0.76% |
| Sep 2026 | 25.4% | 20.8% | 16.1% | 11.4% | 10.4% | 9.3% | 4.1% | 1.2% | 0.77% | 0.55% |
How has the Narwal and Roborock comparison changed over the last 12 months?
3 findings
- Roborock was ahead of Narwal in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Narwal’s share of searches among robot vacuum brands in Australia moved from 18.9% to 20.8%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
- Across the 12 months ending September 2026, Roborock’s share of searches among robot vacuum brands in Australia moved from 34.5% to 25.4%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
How did search popularity change for Australia robot vacuum brands in September 2026?
2 changes
In September 2026, Roborock lost share of searches among robot vacuum brands in Australia, from 28.7% to 25.4%.
In September 2026, Narwal lost share of searches among robot vacuum brands in Australia, from 23.5% to 20.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Narwal’s and Roborock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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