Robot vacuum brands in Australia:Which are most popular?

Name: Robot vacuum brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Roborock was the most searched robot vacuum brand in Australia, accounting for 25.4% of all searches among the ten brands we track. When we checked with ChatGPT and Google AI Overviews, Roborock showed up in every answer. Roborock was recommended most often, coming first in four out of five responses.

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Top robot vacuum brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Roborock appeared every time. Roborock was recommended most often, coming first in four out of five answers. Ecovacs was second, and Dreame was third. Dyson, which ranked fourth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Roborock	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Ecovacs	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Dreame	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Narwal	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
iRobot	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Eufy	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Xiaomi	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Dyson	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Shark	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Samsung	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Roborock5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ecovacs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dreame2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Narwal1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
iRobot1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Eufy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Xiaomi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dyson0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Shark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about robot vacuum brands

5 answers

Asked ChatGPT
“Which robot vacuum should I buy in Australia?”
1. 1Roborock
2. 2Dreame
3. 3Ecovacs
Asked ChatGPT
“What are the best robot vacuum brands?”
1. 1Roborock
2. 2Dreame
3. 3Eufy
4. 4Ecovacs
5. 5iRobot
Asked ChatGPT
“What is the best robot vacuum and mop?”
1. 1Roborock
2. 2Ecovacs
Searched Google, AI Overview
“robot vacuum”
1. 1Xiaomi
2. 2Roborock
Searched Google, AI Overview
“robot vacuum and mop”
1. 1Roborock
2. 2Ecovacs
3. 3Narwal

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which robot vacuum brands do people search for most?

This chart shows how often people search Google for each robot vacuum brand by name. Each line represents a brand's share of searches for all ten robot vacuum brands we track, month by month, from searches in Australia.

Share of searches among robot vacuum brands in Australia, by month

Month	Roborock	Narwal	Ecovacs	Dyson	iRobot	Dreame	Eufy	Shark	Xiaomi	Samsung
Oct 2025	34.5%	18.9%	18.5%	3.1%	11.2%	8.4%	2.5%	0.75%	1.4%	0.85%
Nov 2025	37.5%	13.7%	19.5%	3.3%	8.2%	11.2%	4.1%	0.66%	0.96%	0.81%
Dec 2025	31.7%	17.4%	17%	4.2%	12.7%	9.5%	5.2%	0.64%	0.83%	0.83%
Jan 2026	29.9%	20.1%	16.6%	4%	9.8%	10.9%	6%	0.8%	1.2%	0.8%
Feb 2026	22.9%	18.8%	15%	18.8%	9.1%	8.4%	4.6%	0.74%	0.85%	0.85%
Mar 2026	26.6%	17.8%	17.4%	11.9%	9.6%	9.7%	4.3%	0.8%	1%	0.71%
Apr 2026	26%	21.3%	14.5%	14.2%	7.7%	9.5%	4.2%	0.79%	1%	0.69%
May 2026	27.1%	22.2%	14.5%	9.9%	8.8%	9.9%	4.4%	1.3%	1.1%	0.72%
Jun 2026	28%	22.9%	17.4%	6.8%	7.5%	10.2%	4.6%	1.1%	0.9%	0.61%
Jul 2026	31.9%	17.5%	17.1%	6.4%	8.5%	11.7%	4.3%	1.3%	0.79%	0.69%
Aug 2026	28.7%	23.5%	15.4%	5.7%	9.4%	10.5%	3.8%	1.1%	1.1%	0.76%
Sep 2026	25.4%	20.8%	16.1%	11.4%	10.4%	9.3%	4.1%	1.2%	0.77%	0.55%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Roborock	25.4%	33.1K	0%	-3.3 points
2, held 2nd	Narwal	20.8%	27.1K	0%	-2.7 points
3, held 3rd	Ecovacs	16.1%	21K	+18.6%	+0.8 points
4, moved from 6th to 4th	Dyson	11.4%	14.8K	+124.2%	+5.6 pointsmoved from 6th to 4th
5, held 5th	iRobot	10.4%	13.5K	+25%	+1 points
6, moved from 4th to 6th	Dreame	9.3%	12.1K	0%	-1.2 pointsmoved from 4th to 6th
7, held 7th	Eufy Anker	4.1%	5.4K	+22.7%	+0.3 points
8, held 8th	Shark SharkNinja	1.2%	1.6K	+23.1%	+0.1 points
9, held 9th	Xiaomi	0.77%	1K	-23.1%	-0.4 points
10, held 10th	Samsung	0.55%	720	-18.2%	-0.2 points

1.Roborock
25.4%
Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share -3.3 points.
2.Narwal
20.8%
Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share -2.7 points.
3.Ecovacs
16.1%
Held 3rd. 21K estimated branded searches, +18.6% vs prior month. Share +0.8 points.
4.Dyson
11.4%
Moved from 6th to 4th. 14.8K estimated branded searches, +124.2% vs prior month. Share +5.6 points.
5.iRobot
10.4%
Held 5th. 13.5K estimated branded searches, +25% vs prior month. Share +1 points.
6.Dreame
9.3%
Moved from 4th to 6th. 12.1K estimated branded searches, 0% vs prior month. Share -1.2 points.
7.Eufy
4.1%
Held 7th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.3 points.
8.Shark
1.2%
Held 8th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.1 points.
9.Xiaomi
0.77%
Held 9th. 1K estimated branded searches, -23.1% vs prior month. Share -0.4 points.
10.Samsung
0.55%
Held 10th. 720 estimated branded searches, -18.2% vs prior month. Share -0.2 points.

Which brand is most popular in search among robot vacuum brands in Australia?

10 brands

In September 2026, Roborock was the most searched among robot vacuum brands in Australia, with an estimated 33.1K branded searches, 25.4% of all searches for the ten we track. Narwal is in 2nd place, 4.6 percentage points behind at 20.8%.

Australia robot vacuum brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Roborock	34.5% → 25.4%	37.5%Nov 2025	22.9%Feb 2026	1st
Narwal	18.9% → 20.8%	23.5%Aug 2026	13.7%Nov 2025	2nd
Ecovacs	18.5% → 16.1%	19.5%Nov 2025	14.5%Apr 2026	3rd
Dyson	3.1% → 11.4%	18.8%Feb 2026	3.1%Oct 2025	6th → 4th
iRobot	11.2% → 10.4%	12.7%Dec 2025	7.5%Jun 2026	4th → 5th
Dreame	8.4% → 9.3%	11.7%Jul 2026	8.4%Feb 2026	5th → 6th
Eufy	2.5% → 4.1%	6%Jan 2026	2.5%Oct 2025	7th
Shark	0.75% → 1.2%	1.3%May 2026	0.64%Dec 2025	10th → 8th
Xiaomi	1.4% → 0.77%	1.4%Oct 2025	0.77%Sep 2026	8th → 9th
Samsung	0.85% → 0.55%	0.85%Oct 2025	0.55%Sep 2026	9th → 10th

Each finding as a sentence

Across the 12 months ending September 2026, Roborock’s share of searches among robot vacuum brands in Australia decreased from 34.5% to 25.4%.
Across the 12 months ending September 2026, Narwal’s share of searches among robot vacuum brands in Australia increased from 18.9% to 20.8%.
Across the 12 months ending September 2026, Ecovacs’ share of searches among robot vacuum brands in Australia decreased from 18.5% to 16.1%.
Across the 12 months ending September 2026, Dyson’s share of searches among robot vacuum brands in Australia increased from 3.1% to 11.4%.
Across the 12 months ending September 2026, iRobot’s share of searches among robot vacuum brands in Australia decreased from 11.2% to 10.4%.
Across the 12 months ending September 2026, Dreame’s share of searches among robot vacuum brands in Australia increased from 8.4% to 9.3%.
Across the 12 months ending September 2026, Eufy’s share of searches among robot vacuum brands in Australia increased from 2.5% to 4.1%.
Across the 12 months ending September 2026, Xiaomi’s share of searches among robot vacuum brands in Australia decreased from 1.4% to 0.77%.
Across the 12 months ending September 2026, Roborock’s share of searches among robot vacuum brands in Australia peaked at 37.5% in November 2025 and was lowest at 22.9% in February 2026.
Across the 12 months ending September 2026, Narwal’s share of searches among robot vacuum brands in Australia peaked at 23.5% in August 2026 and was lowest at 13.7% in November 2025.
Across the 12 months ending September 2026, Ecovacs’ share of searches among robot vacuum brands in Australia peaked at 19.5% in November 2025 and was lowest at 14.5% in April 2026.
Across the 12 months ending September 2026, Dyson’s share of searches among robot vacuum brands in Australia peaked at 18.8% in February 2026 and was lowest at 3.1% in October 2025.
Across the 12 months ending September 2026, iRobot’s share of searches among robot vacuum brands in Australia peaked at 12.7% in December 2025 and was lowest at 7.5% in June 2026.
Across the 12 months ending September 2026, Dreame’s share of searches among robot vacuum brands in Australia peaked at 11.7% in July 2026 and was lowest at 8.4% in February 2026.
Across the 12 months ending September 2026, Eufy’s share of searches among robot vacuum brands in Australia peaked at 6% in January 2026 and was lowest at 2.5% in October 2025.
Across the 12 months ending September 2026, Dyson rose from 6th to 4th among robot vacuum brands in Australia.
Across the 12 months ending September 2026, iRobot fell from 4th to 5th among robot vacuum brands in Australia.
Across the 12 months ending September 2026, Dreame fell from 5th to 6th among robot vacuum brands in Australia.
Across the 12 months ending September 2026, Shark rose from 10th to 8th among robot vacuum brands in Australia.
Across the 12 months ending September 2026, Xiaomi fell from 8th to 9th among robot vacuum brands in Australia.
Across the 12 months ending September 2026, Samsung fell from 9th to 10th among robot vacuum brands in Australia.

How did search popularity change for Australia robot vacuum brands in September 2026?

8 changes

In September 2026, Dyson overtook Dreame and iRobot to rank 4th among robot vacuum brands in Australia, with 11.4% of the searches.
In September 2026, iRobot gained share of searches among robot vacuum brands in Australia, from 9.4% to 10.4%.
In September 2026, Ecovacs gained share of searches among robot vacuum brands in Australia, from 15.4% to 16.1%.
In September 2026, Roborock lost share of searches among robot vacuum brands in Australia, from 28.7% to 25.4%.
In September 2026, Narwal lost share of searches among robot vacuum brands in Australia, from 23.5% to 20.8%.
In September 2026, Dreame lost share of searches among robot vacuum brands in Australia, from 10.5% to 9.3%.
Estimated monthly branded searches for Eufy in Australia rose 86.2% over 12 measured months, from 2.9K to 5.4K in September 2026.
Estimated monthly branded searches for Shark in Australia rose 81.8% over 12 measured months, from 880 to 1.6K in September 2026.

How are branded searches counted for robot vacuum brands?

12 search terms

Each brand's share of searches among robot vacuum brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.