Narwal vs Samsung:Which is more popular?
In September 2026, Narwal had more branded searches than Samsung among robot vacuum brands in Australia. Narwal had about 27,100 branded searches, while Samsung had 720. Narwal made up 20.8% of all robot vacuum brand searches we track, and Samsung accounted for 0.55%. When we asked ChatGPT and Google AI Overviews about robot vacuum brands, Narwal appeared in one of the five answers and Samsung in none.
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Top robot vacuum brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Narwal was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Samsung did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Roborock5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ecovacs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dreame2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Narwal1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
iRobot1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Eufy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Xiaomi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dyson0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Shark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about robot vacuum brands
5 answers
Asked ChatGPT
“Which robot vacuum should I buy in Australia?”
Asked ChatGPT
“What are the best robot vacuum brands?”
Asked ChatGPT
“What is the best robot vacuum and mop?”
Searched Google, AI Overview
“robot vacuum”
Searched Google, AI Overview
“robot vacuum and mop”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Narwal or Samsung more popular in search?
This chart shows how often people search Google for Narwal and Samsung by name. Each line represents a brand's share of searches for all ten robot vacuum brands we track, month by month, from searches in Australia.
Share of searches by month for Narwal, Samsung. The figures are in the table below the chart.
View monthly share of searches table
| Month | Roborock | Narwal | Ecovacs | Dyson | iRobot | Dreame | Eufy | Shark | Xiaomi | Samsung |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.5% | 18.9% | 18.5% | 3.1% | 11.2% | 8.4% | 2.5% | 0.75% | 1.4% | 0.85% |
| Nov 2025 | 37.5% | 13.7% | 19.5% | 3.3% | 8.2% | 11.2% | 4.1% | 0.66% | 0.96% | 0.81% |
| Dec 2025 | 31.7% | 17.4% | 17% | 4.2% | 12.7% | 9.5% | 5.2% | 0.64% | 0.83% | 0.83% |
| Jan 2026 | 29.9% | 20.1% | 16.6% | 4% | 9.8% | 10.9% | 6% | 0.8% | 1.2% | 0.8% |
| Feb 2026 | 22.9% | 18.8% | 15% | 18.8% | 9.1% | 8.4% | 4.6% | 0.74% | 0.85% | 0.85% |
| Mar 2026 | 26.6% | 17.8% | 17.4% | 11.9% | 9.6% | 9.7% | 4.3% | 0.8% | 1% | 0.71% |
| Apr 2026 | 26% | 21.3% | 14.5% | 14.2% | 7.7% | 9.5% | 4.2% | 0.79% | 1% | 0.69% |
| May 2026 | 27.1% | 22.2% | 14.5% | 9.9% | 8.8% | 9.9% | 4.4% | 1.3% | 1.1% | 0.72% |
| Jun 2026 | 28% | 22.9% | 17.4% | 6.8% | 7.5% | 10.2% | 4.6% | 1.1% | 0.9% | 0.61% |
| Jul 2026 | 31.9% | 17.5% | 17.1% | 6.4% | 8.5% | 11.7% | 4.3% | 1.3% | 0.79% | 0.69% |
| Aug 2026 | 28.7% | 23.5% | 15.4% | 5.7% | 9.4% | 10.5% | 3.8% | 1.1% | 1.1% | 0.76% |
| Sep 2026 | 25.4% | 20.8% | 16.1% | 11.4% | 10.4% | 9.3% | 4.1% | 1.2% | 0.77% | 0.55% |
How has the Narwal and Samsung comparison changed over the last 12 months?
3 findings
- Narwal was ahead of Samsung in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Narwal’s share of searches among robot vacuum brands in Australia moved from 18.9% to 20.8%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
- Across the 12 months ending September 2026, Samsung’s share of searches among robot vacuum brands in Australia moved from 0.85% to 0.55%, and its estimated monthly branded searches moved from 1K to 720.
How did search popularity change for Australia robot vacuum brands in September 2026?
2 changes
In September 2026, Narwal lost share of searches among robot vacuum brands in Australia, from 23.5% to 20.8%.
Estimated monthly branded searches for Samsung in Australia fell 28% over 12 measured months, from 1K to 720 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Narwal’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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