How popular isJohn Lewis?
In September 2026, people searched for John Lewis by name about 2.8 million times in the United Kingdom, an 18.1% decrease from the previous year. These searches made up 13.5% of all United Kingdom lighting retailer searches, placing John Lewis fourth out of ten retailers. When we asked both ChatGPT and Google AI Overviews about lighting retailers, John Lewis appeared in two of the five answers and was the second most recommended of the ten.
John Lewis is the fourth most searched of 10 competitors and the second most recommended in AI answers.
DunelmShare of searches 20.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
PookyShare of searches 20.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
Lights4funShare of searches 16.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
John LewisShare of searches 13.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
Jim LawrenceShare of searches 11%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
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Top lighting retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, John Lewis was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. John Lewis is the second most recommended of the ten.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Dunelm1st
- John Lewis2nd
- Pooky3rd
Habitat4th
Lights.co.uk5th- Jim Lawrence6th
Litecraft7th- Lights4fun–
Dowsing & Reynolds–
Pagazzi–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dunelm3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pooky2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- John Lewis2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Habitat2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jim Lawrence1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lights.co.uk1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Litecraft1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lights4fun0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dowsing & Reynolds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pagazzi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lighting retailers
5 answers
Asked ChatGPT
“Where's the best place to buy ceiling lights in the UK?”
Asked ChatGPT
“Which UK shops sell stylish lamps that aren't too expensive?”
Asked ChatGPT
“What are good UK lighting shops for a kitchen renovation?”
Searched Google, AI Overview
“ceiling lights”
Searched Google, AI Overview
“table lamps”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.
Which lighting retailers compete with John Lewis?
Share of searches by month for Dunelm, Pooky, Lights4fun, John Lewis, Jim Lawrence, Dowsing & Reynolds, Lights.co.uk, Litecraft, Pagazzi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dunelm | Pooky | Lights4fun | John Lewis | Jim Lawrence | Dowsing & Reynolds | Lights.co.uk | Litecraft | Pagazzi | Habitat |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.7% | 21.7% | 14.5% | 14.5% | 9.7% | 6.5% | 2.3% | 2.9% | 4.3% | 1.9% |
| Nov 2025 | 16.3% | 19.9% | 29.8% | 10.9% | 7.3% | 6% | 2.2% | 2.2% | 4% | 1.4% |
| Dec 2025 | 15% | 18.4% | 33.6% | 10% | 8.2% | 5.5% | 2% | 2.4% | 3.6% | 1.3% |
| Jan 2026 | 23.2% | 23.2% | 10.4% | 12.7% | 10.4% | 6.9% | 2.5% | 3.1% | 5.7% | 2.1% |
| Feb 2026 | 24.9% | 20.3% | 7.4% | 13.6% | 11.1% | 7.4% | 2.7% | 3.3% | 7.4% | 1.8% |
| Mar 2026 | 19.9% | 24.4% | 8.9% | 13.3% | 10.9% | 8.9% | 2.6% | 3.2% | 5.9% | 1.8% |
| Apr 2026 | 18.9% | 23.1% | 12.7% | 12.7% | 12.7% | 8.4% | 3.1% | 3.1% | 3.7% | 1.7% |
| May 2026 | 19.4% | 23.7% | 13% | 10.6% | 13% | 8.6% | 3.1% | 3.1% | 3.8% | 1.7% |
| Jun 2026 | 20.8% | 25.5% | 11.4% | 11.4% | 11.4% | 9.3% | 2.7% | 2.7% | 3.4% | 1.4% |
| Jul 2026 | 19.2% | 28.7% | 12.8% | 10.5% | 10.5% | 8.5% | 3.1% | 2.5% | 3.1% | 1.1% |
| Aug 2026 | 20% | 24.6% | 13.4% | 11% | 11% | 9% | 3.2% | 3.2% | 3.2% | 1.4% |
| Sep 2026 | 20.1% | 20.1% | 16.5% | 13.5% | 11% | 7.3% | 3.2% | 3.2% | 3.2% | 1.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 20.1% | 18.1K | 0% | +0.1 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 20.1% | 18.1K | -18.5% | -4.5 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 16.5% | 14.8K | +22.3% | +3.1 points | |
| 4, moved from 5th to 4th | 13.5% | 12.1K | +22.2% | +2.5 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 11% | 9.9K | 0% | 0 pointsmoved from 4th to 5th | |
| 6, held 6th | 7.3% | 6.6K | -18.5% | -1.6 points | |
| 7, held 7th | 3.2% | 2.9K | 0% | 0 points | |
| 8, held 8th | 3.2% | 2.9K | 0% | 0 points | |
| 9, held 9th | 3.2% | 2.9K | 0% | 0 points | |
| 10, held 10th | 1.8% | 1.6K | +23.1% | +0.3 points |
1.
Dunelm20.1%
Moved from 2nd to 1st. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
2.
Pooky20.1%
Moved from 1st to 2nd. 18.1K estimated branded searches, -18.5% vs prior month. Share -4.5 points.
16.5%
Held 3rd. 14.8K estimated branded searches, +22.3% vs prior month. Share +3.1 points.
13.5%
Moved from 5th to 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share +2.5 points.
11%
Moved from 4th to 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
7.3%
Held 6th. 6.6K estimated branded searches, -18.5% vs prior month. Share -1.6 points.
3.2%
Held 7th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
3.2%
Held 8th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
9.
Pagazzi3.2%
Held 9th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
10.
Habitat1.8%
Held 10th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.3 points.
John Lewis, Dunelm and Habitat sell other things too, so only their searches that name this product count here, like “john lewis lighting”.
Compare popularity between John Lewis and its closest rivals
Every comparison with John Lewis
81 comparisons
- Amazon vs John Lewis
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- John Lewis vs Selfridges
- Debenhams vs John Lewis
- AO vs John Lewis
- John Lewis vs Liberty London
- House of Fraser vs John Lewis
- Harvey Nichols vs John Lewis
- John Lewis vs Richer Sounds
- John Lewis vs Ruggable
- John Lewis vs Rugs Direct
- DUSK vs John Lewis
- John Lewis vs Piglet in Bed
- John Lewis vs Soak&Sleep
- Appliances Direct vs John Lewis
- Bed Kingdom vs John Lewis
- Bensons for Beds vs John Lewis
- Dreams vs John Lewis
- Euronics vs John Lewis
- Hughes vs John Lewis
- John Lewis vs Marks Electrical
- John Lewis vs Wayfair
- John Lewis vs Lights4fun
- John Lewis vs Pooky
- Jim Lawrence vs John Lewis
- John Lewis vs Sonic Direct
- DFS vs John Lewis
- Furniture Village vs John Lewis
- Heal's vs John Lewis
- John Lewis vs Loaf
- John Lewis vs Oak Furnitureland
- John Lewis vs Sofology
- Appliance City vs John Lewis
- Dowsing & Reynolds vs John Lewis
- John Lewis vs Time4Sleep
- John Lewis vs Swoon
- B&Q vs John Lewis
- Cox & Cox vs John Lewis
- Dunelm vs John Lewis
- Garden Trading vs John Lewis
- H&M Home vs John Lewis
- Habitat vs John Lewis
- IKEA vs John Lewis
- John Lewis vs Kettler
- John Lewis vs Next
- John Lewis vs Oliver Bonas
- John Lewis vs The Range
- John Lewis vs The White Company
- Bedfolk vs John Lewis
- Fortnum & Mason vs John Lewis
- John Lewis vs Lights.co.uk
- John Lewis vs Litecraft
- John Lewis vs Pagazzi
- Ann Summers vs John Lewis
- Boux Avenue vs John Lewis
- Bravissimo vs John Lewis
- Curvy Kate vs John Lewis
- John Lewis vs Waitrose
- John Lewis vs La Redoute
- John Lewis vs Silentnight
- Figleaves vs John Lewis
- John Lewis vs Maze
- John Lewis vs Virginia Hayward
- John Lewis vs Prestige Hampers
- John Lewis vs Simba
- Gardenesque vs John Lewis
- John Lewis vs Rattan Direct
- John Lewis vs Panache
- Hampers.com vs John Lewis
- Birchbox vs John Lewis
- Boots vs John Lewis
- Cult Beauty vs John Lewis
- GLOSSYBOX vs John Lewis
- John Lewis vs Latest in Beauty
- John Lewis vs Lookfantastic
- Bridgman vs John Lewis
- John Lewis vs Land of Rugs
- John Lewis vs The Rug Seller
How has branded search demand for John Lewis changed in the United Kingdom over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for John Lewis in the United Kingdom fell from 3.5M to 2.8M.
- Across the 12 months ending September 2026, John Lewis’ share of searches among lighting retailers in the United Kingdom decreased from 14.5% to 13.5%.
- Across the 12 months ending September 2026, John Lewis’ share of searches among lighting retailers in the United Kingdom peaked at 14.5% in October 2025 and was lowest at 10% in December 2025.
- Across the 12 months ending September 2026, John Lewis fell from 3rd to 4th among lighting retailers in the United Kingdom.
How did search popularity change for United Kingdom lighting retailers in September 2026?
6 changes
In September 2026, John Lewis overtook Jim Lawrence to rank 4th among lighting retailers in the United Kingdom, with 13.5% of the searches.
In September 2026, Lights4fun gained share of searches among lighting retailers in the United Kingdom, from 13.4% to 16.5%.
In September 2026, Pooky lost share of searches among lighting retailers in the United Kingdom, from 24.6% to 20.1%.
In September 2026, Dowsing & Reynolds lost share of searches among lighting retailers in the United Kingdom, from 9% to 7.3%.
Lights.co.uk’s share of searches among lighting retailers in the United Kingdom has gained ground for 3 months in a row, from 2.7% to 3.2% in September 2026.
In September 2026, Dunelm rose from 2nd to 1st among lighting retailers in the United Kingdom.
How are John Lewis’ branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using John Lewis’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- john lewis
- john lewis beauty box
- john lewis bedding
- john lewis beds
- john lewis bras
- john lewis furniture
- john lewis garden furniture
- john lewis hampers
- john lewis home
- john lewis lighting
- john lewis rugs
- john lewis washing machines
Do you work for John Lewis? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does John Lewis compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Electronics retailers | 4th of 6 | 6.8% | Show ranking |
| Department stores | 2nd of 8 | 23.6% | Show ranking |
| Homeware retailers | 9th of 9 | 0.04% | Show ranking |
| Furniture retailers | 10th of 11 | 0.1% | Show ranking |
| Lingerie brands | 6th of 8 | 0.29% | Show ranking |
| Appliance retailers | 8th of 10 | 2.1% | Show ranking |
| Bed retailers | 5th of 7 | 4.2% | Show ranking |
| Rug retailers | 5th of 11 | 7.2% | Show ranking |
| Bedding brands | 6th of 10 | 6.7% | Show ranking |
| Garden furniture retailers | 6th of 14 | 3.4% | Show ranking |
| Hamper companies | 4th of 9 | 3% | Show ranking |
| Lighting retailers | 4th of 10 | 13.5% | Shown above |
| Beauty boxes | 10th of 10 | 1.7% | Show ranking |
Is John Lewis your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.