Dreams vs John Lewis:Which is more popular?
In September 2026, Dreams had more branded searches than John Lewis among bed retailers in the United Kingdom. Dreams had about 90,500 branded searches, while John Lewis had 12,100. Dreams made up 31.7% of all bed retailer searches we track, and John Lewis accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about bed retailers, Dreams appeared in three of the five answers and John Lewis in two. Dreams was mentioned before John Lewis in every answer that named either.
Who do people search for more?
Dreams, about 7 searches for every 1 for John Lewis
Who does AI mention more?
Dreams, mentioned in 3 of 5 answers, John Lewis in 2
Who does AI recommend more?
Dreams, named ahead of John Lewis in 3 of 3 answers
Follow Dreams vs John Lewis and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top bed retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dreams was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. John Lewis was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dreams was listed before John Lewis in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bensons for Beds4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Dreams3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
IKEA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
John Lewis2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Furniture Village2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bed Kingdom0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Time4Sleep0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bed retailers
5 answers
Asked ChatGPT
“What's the best place to buy a bed in the UK?”
Asked ChatGPT
“Which UK bed retailer has the best prices and delivery?”
Asked ChatGPT
“What are the most popular bed shops in the UK?”
Searched Google, AI Overview
“beds”
Searched Google, AI Overview
“bed shops”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is Dreams or John Lewis more popular in search?
This chart shows how often people search Google for Dreams and John Lewis by name. Each line represents a brand's share of searches for all seven bed retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for Dreams, John Lewis. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bensons for Beds | Dreams | IKEA | Bed Kingdom | John Lewis | Time4Sleep | Furniture Village |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.2% | 34.2% | 18.8% | 5.6% | 4.6% | 1.7% | 0.75% |
| Nov 2025 | 39% | 31.8% | 17.5% | 5.2% | 4.3% | 1.6% | 0.69% |
| Dec 2025 | 37.7% | 37.7% | 13.9% | 5.1% | 3.4% | 1.5% | 0.82% |
| Jan 2026 | 43.1% | 28.7% | 15.8% | 5.8% | 3.9% | 1.7% | 0.94% |
| Feb 2026 | 41% | 27.6% | 18.5% | 5.5% | 4.5% | 2% | 0.89% |
| Mar 2026 | 41% | 27.6% | 18.5% | 5.5% | 4.5% | 2% | 0.89% |
| Apr 2026 | 42.4% | 28.5% | 15.6% | 5.7% | 4.7% | 2.1% | 1.1% |
| May 2026 | 38.6% | 31.6% | 17.3% | 5.2% | 4.2% | 2.3% | 0.81% |
| Jun 2026 | 41.1% | 27.5% | 18.4% | 5.5% | 4.5% | 2.5% | 0.59% |
| Jul 2026 | 40.2% | 26.8% | 18% | 6.6% | 5.4% | 2.4% | 0.71% |
| Aug 2026 | 41.2% | 27.6% | 18.5% | 5.5% | 4.5% | 2% | 0.73% |
| Sep 2026 | 38.5% | 31.7% | 17.3% | 5.2% | 4.2% | 2.3% | 0.84% |
How has the Dreams and John Lewis comparison changed over the last 12 months?
3 findings
- Dreams was ahead of John Lewis in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dreams’ share of searches among bed retailers in the United Kingdom moved from 34.2% to 31.7%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 12 months ending September 2026, John Lewis’ share of searches among bed retailers in the United Kingdom moved from 4.6% to 4.2%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
How did search popularity change for United Kingdom bed retailers in September 2026?
2 changes
In September 2026, Dreams gained share of searches among bed retailers in the United Kingdom, from 27.6% to 31.7%.
Estimated monthly branded searches for John Lewis in the United Kingdom fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dreams’ and John Lewis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dreams
1 branded search term
- dreams beds
John Lewis
1 branded search term
- john lewis beds
Other head-to-heads among bed retailers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.