How popular isJohn Lewis?
In September 2026, people searched for John Lewis by name about 2.8 million times in the United Kingdom, an 18.2% decrease from the previous year. These searches made up 4.2% of all United Kingdom bed retailer searches, placing John Lewis fifth out of seven retailers. When we asked both ChatGPT and Google AI Overviews about bed retailers, John Lewis appeared in two of the five answers and was the fifth most recommended of the seven.
John Lewis is the fifth most searched of 7 competitors and the fifth most recommended in AI answers.
Bensons for BedsShare of searches 38.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
DreamsShare of searches 31.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
IKEAShare of searches 17.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Bed KingdomShare of searches 5.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
John LewisShare of searches 4.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top bed retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, John Lewis was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. John Lewis is the fifth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bensons for Beds4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dreams3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- IKEA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- John Lewis2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Furniture Village2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Bed Kingdom0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Time4Sleep0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bed retailers
5 answers
Asked ChatGPT
“What's the best place to buy a bed in the UK?”
Asked ChatGPT
“Which UK bed retailer has the best prices and delivery?”
Asked ChatGPT
“What are the most popular bed shops in the UK?”
Searched Google, AI Overview
“beds”
Searched Google, AI Overview
“bed shops”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Which bed retailers compete with John Lewis?
Share of searches by month for Bensons for Beds, Dreams, IKEA, Bed Kingdom, John Lewis, Time4Sleep. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bensons for Beds | Dreams | IKEA | Bed Kingdom | John Lewis | Time4Sleep | Furniture Village |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.2% | 34.2% | 18.8% | 5.6% | 4.6% | 1.7% | 0.75% |
| Nov 2025 | 39% | 31.8% | 17.5% | 5.2% | 4.3% | 1.6% | 0.69% |
| Dec 2025 | 37.7% | 37.7% | 13.9% | 5.1% | 3.4% | 1.5% | 0.82% |
| Jan 2026 | 43.1% | 28.7% | 15.8% | 5.8% | 3.9% | 1.7% | 0.94% |
| Feb 2026 | 41% | 27.6% | 18.5% | 5.5% | 4.5% | 2% | 0.89% |
| Mar 2026 | 41% | 27.6% | 18.5% | 5.5% | 4.5% | 2% | 0.89% |
| Apr 2026 | 42.4% | 28.5% | 15.6% | 5.7% | 4.7% | 2.1% | 1.1% |
| May 2026 | 38.6% | 31.6% | 17.3% | 5.2% | 4.2% | 2.3% | 0.81% |
| Jun 2026 | 41.1% | 27.5% | 18.4% | 5.5% | 4.5% | 2.5% | 0.59% |
| Jul 2026 | 40.2% | 26.8% | 18% | 6.6% | 5.4% | 2.4% | 0.71% |
| Aug 2026 | 41.2% | 27.6% | 18.5% | 5.5% | 4.5% | 2% | 0.73% |
| Sep 2026 | 38.5% | 31.7% | 17.3% | 5.2% | 4.2% | 2.3% | 0.84% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.5% | 110K | -18.5% | -2.7 points | |
| 2, held 2nd | 31.7% | 90.5K | 0% | +4.1 points | |
| 3, held 3rd | 17.3% | 49.5K | -18.2% | -1.1 points | |
| 4, held 4th | 5.2% | 14.8K | -18.2% | -0.3 points | |
| 5, held 5th | 4.2% | 12.1K | -18.2% | -0.3 points | |
| 6, held 6th | 2.3% | 6.6K | 0% | +0.3 points | |
| 7, held 7th | 0.84% | 2.4K | 0% | +0.1 points |
38.5%
Held 1st. 110K estimated branded searches, -18.5% vs prior month. Share -2.7 points.
2.
Dreams31.7%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +4.1 points.
3.
IKEA17.3%
Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.1 points.
5.2%
Held 4th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
4.2%
Held 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
2.3%
Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share +0.3 points.
0.84%
Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between John Lewis and its closest rivals
Every comparison with John Lewis
31 comparisons
- Amazon vs John Lewis
- Argos vs John Lewis
- Currys vs John Lewis
- John Lewis vs M&S
- Harrods vs John Lewis
- John Lewis vs Selfridges
- Debenhams vs John Lewis
- AO vs John Lewis
- John Lewis vs Liberty London
- House of Fraser vs John Lewis
- Harvey Nichols vs John Lewis
- John Lewis vs Richer Sounds
- Bed Kingdom vs John Lewis
- Bensons for Beds vs John Lewis
- Dreams vs John Lewis
- DFS vs John Lewis
- Furniture Village vs John Lewis
- Heal's vs John Lewis
- John Lewis vs Loaf
- John Lewis vs Oak Furnitureland
- John Lewis vs Sofology
- John Lewis vs Time4Sleep
- John Lewis vs Swoon
- Dunelm vs John Lewis
- H&M Home vs John Lewis
- Habitat vs John Lewis
- IKEA vs John Lewis
- John Lewis vs Next
- John Lewis vs Oliver Bonas
- John Lewis vs The Range
- John Lewis vs The White Company
How has branded search demand for John Lewis changed in the United Kingdom over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for John Lewis in the United Kingdom fell from 3.4M to 2.8M.
- Across the 12 months ending September 2026, John Lewis’ share of searches among bed retailers in the United Kingdom peaked at 5.4% in July 2026 and was lowest at 3.4% in December 2025.
How did search popularity change for United Kingdom bed retailers in September 2026?
6 changes
In September 2026, Dreams gained share of searches among bed retailers in the United Kingdom, from 27.6% to 31.7%.
In September 2026, Bensons for Beds lost share of searches among bed retailers in the United Kingdom, from 41.2% to 38.5%.
In September 2026, IKEA lost share of searches among bed retailers in the United Kingdom, from 18.5% to 17.3%.
Estimated monthly branded searches for Time4Sleep in the United Kingdom rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.
Estimated monthly branded searches for John Lewis in the United Kingdom fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.
Estimated monthly branded searches for Bed Kingdom in the United Kingdom fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
How are John Lewis’ branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using John Lewis’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- john lewis
- john lewis beds
- john lewis furniture
- john lewis home
Do you work for John Lewis? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does John Lewis compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Electronics retailers | 4th of 6 | 6.8% | Show ranking |
| Department stores | 2nd of 8 | 23.6% | Show ranking |
| Homeware retailers | 9th of 9 | 0.04% | Show ranking |
| Furniture retailers | 10th of 11 | 0.1% | Show ranking |
| Bed retailers | 5th of 7 | 4.2% | Shown above |
Is John Lewis your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.