Brandwave

How popular isJohn Lewis in search?

In September 2026, people searched for John Lewis by name about 2.8 million times in the United Kingdom, an 18.2% decrease from the previous year. These searches made up 0.04% of all United Kingdom homeware retailer searches, placing John Lewis ninth out of nine retailers.

Share of searches, September 2026
  1. Dunelm33.2%
  2. IKEA33.2%
  3. The Range22.2%
  4. Oliver Bonas4.5%
  5. The White Company2.4%
  6. Next2%
  7. Habitat1.3%
  8. H&M Home1.1%
  9. John Lewis0.04%
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Which homeware retailers compete with John Lewis?

John Lewis against homeware retailers in the United Kingdom, by month

Share of searches by month for Dunelm, IKEA, The Range, Oliver Bonas, The White Company, John Lewis. The figures are in the table below the chart.

View monthly share of searches table
MonthDunelmIKEAThe RangeOliver BonasThe White CompanyNextHabitatH&M HomeJohn Lewis
Oct 202535.5%29.1%23.8%4.8%2.6%1.7%1.4%0.96%0.04%
Nov 202532.2%26.4%26.4%6.5%4.3%1.6%1.6%1.1%0.03%
Dec 202533.4%27.4%22.4%8.2%4.5%1.6%1.6%0.9%0.04%
Jan 202634.8%34.8%19%4.7%2.6%1.7%1.7%0.77%0.03%
Feb 202635%35%19.1%4.7%2.1%1.7%1.4%0.95%0.04%
Mar 202635.2%28.8%23.5%5.8%2.6%1.7%1.4%0.95%0.04%
Apr 202635.9%29.4%24%4.8%2.2%1.4%1.4%0.79%0.03%
May 202635.9%29.4%24%4.8%2.2%1.4%1.4%0.79%0.03%
Jun 202638.1%25.4%25.4%5.1%2.3%1.5%1.2%0.84%0.03%
Jul 202631.2%31.2%25.5%6.3%2.3%1.5%1.3%0.84%0.03%
Aug 202632.9%32.9%22%5.4%2.4%2%1.3%1.1%0.04%
Sep 202633.2%33.2%22.2%4.5%2.4%2%1.3%1.1%0.04%

  1. 1.Dunelm

    33.2%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.IKEA

    33.2%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.The Range

    22.2%

    Held 3rd. 2.2M estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Oliver Bonas

    4.5%

    Held 4th. 450K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  5. 5.The White Company

    2.4%

    Held 5th. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Next

    2%

    Held 6th. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Habitat

    1.3%

    Held 7th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.H&M Home

    1.1%

    Held 8th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.John Lewis

    0.04%

    Held 9th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between John Lewis and its closest rivals

Every comparison with John Lewis

31 comparisons

How has branded search demand for John Lewis changed in the United Kingdom over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for John Lewis in the United Kingdom fell from 3.4M to 2.8M.
  • Across the 12 months ending September 2026, John Lewis’ share of searches among homeware retailers in the United Kingdom held steady at 0.04%.

How did search popularity change for United Kingdom homeware retailers in September 2026?

6 changes

  1. In September 2026, Oliver Bonas lost share of searches among homeware retailers in the United Kingdom, from 5.4% to 4.5%.

  2. IKEA’s share of searches among homeware retailers in the United Kingdom has gained ground for 3 months in a row, from 25.4% to 33.2% in September 2026.

  3. Estimated monthly branded searches for The White Company in the United Kingdom fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

  4. Estimated monthly branded searches for The Range in the United Kingdom fell 18.2% over 12 measured months, from 2.7M to 2.2M in September 2026.

  5. Estimated monthly branded searches for Habitat in the United Kingdom fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

  6. Estimated monthly branded searches for Dunelm in the United Kingdom fell 18.1% over 12 measured months, from 4.1M to 3.4M in September 2026.

How are John Lewis’ branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using John Lewis’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • john lewis
  • john lewis beds
  • john lewis furniture
  • john lewis home

Do you work for John Lewis? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does John Lewis compete?

John Lewis is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Electronics retailers4th of 66.8%Show ranking
Department stores2nd of 823.6%Show ranking
Homeware retailers9th of 90.04%Shown above
Furniture retailers10th of 110.1%Show ranking
Bed retailers5th of 74.2%Show ranking
Creator with pink hair and a pink jacket

Is John Lewis your brand?

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