Brandwave

How popular isJohn Lewis?

In September 2026, people searched for John Lewis by name about 2.8 million times in the United Kingdom, an 18.2% decrease from the previous year. These searches made up 6.8% of all United Kingdom electronics retailer searches, placing John Lewis fourth out of six retailers. When we asked both ChatGPT and Google AI Overviews about electronics retailers, John Lewis appeared in all answers and was the second most recommended of the six.

Search and AI answers in September 2026

John Lewis is the fourth most searched of 6 competitors and the second most recommended in AI answers.

  1. AmazonShare of searches 61.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  2. ArgosShare of searches 18.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
  3. CurrysShare of searches 12.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  4. John LewisShare of searches 6.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  5. AOShare of searches 0.61%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th

+1 more

John Lewis website (opens in a new tab)

Follow John Lewis and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top electronics retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, John Lewis appeared in all four answers. John Lewis is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Currys1st
  2. John Lewis2nd
  3. Richer Sounds3rd
  4. Amazon4th
  5. Argos5th
  6. AO5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Currys4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • John Lewis4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Amazon3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Argos3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • AO3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Richer Sounds3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about electronics retailers

4 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.

Which electronics retailers compete with John Lewis?

John Lewis against electronics retailers in the United Kingdom, by month

Share of searches by month for Amazon, Argos, Currys, John Lewis. The figures are in the table below the chart.

View monthly share of searches table
MonthAmazonArgosCurrysJohn LewisAORicher Sounds
Oct 202558.4%21.4%11.7%7.9%0.21%0.39%
Nov 202556%20.4%13.8%9.2%0.14%0.45%
Dec 202557.4%21%11.6%9.4%0.11%0.46%
Jan 202662.1%18.7%10.2%8.4%0.15%0.5%
Feb 202667.7%16.6%9.1%6.1%0.16%0.37%
Mar 202664.2%19.3%8.6%7.1%0.52%0.35%
Apr 202665.1%19.6%8.8%5.9%0.43%0.29%
May 202663.2%19%10.4%7%0.19%0.34%
Jun 202663.2%19%10.4%7%0.19%0.28%
Jul 202663.1%19%10.4%6.9%0.28%0.28%
Aug 202662.8%18.9%10.3%6.9%0.76%0.34%
Sep 202661.5%18.5%12.3%6.8%0.61%0.33%

  1. 1.Amazon

    61.5%

    Held 1st. 24.9M estimated branded searches, 0% vs prior month. Share -1.3 points.

  2. 2.Argos

    18.5%

    Held 2nd. 7.5M estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.Currys

    12.3%

    Held 3rd. 5M estimated branded searches, +22.2% vs prior month. Share +2 points.

  4. 4.John Lewis

    6.8%

    Held 4th. 2.7M estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.AO

    0.61%

    Held 5th. 246K estimated branded searches, -18.3% vs prior month. Share -0.2 points.

  6. 6.Richer Sounds

    0.33%

    Held 6th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between John Lewis and its closest rivals

Every comparison with John Lewis

31 comparisons

How has branded search demand for John Lewis changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for John Lewis in the United Kingdom fell from 3.4M to 2.8M.
  • Across the 12 months ending September 2026, John Lewis’ share of searches among electronics retailers in the United Kingdom decreased from 7.9% to 6.8%.
  • Across the 12 months ending September 2026, John Lewis’ share of searches among electronics retailers in the United Kingdom peaked at 9.4% in December 2025 and was lowest at 5.9% in April 2026.

How did search popularity change for United Kingdom electronics retailers in September 2026?

6 changes

  1. In September 2026, Currys gained share of searches among electronics retailers in the United Kingdom, from 10.3% to 12.3%.

  2. In September 2026, Amazon lost share of searches among electronics retailers in the United Kingdom, from 62.8% to 61.5%.

  3. Argos’ share of searches among electronics retailers in the United Kingdom has lost ground for 3 months in a row, from 19% to 18.5% in September 2026.

  4. Estimated monthly branded searches for AO in the United Kingdom rose 171.8% over 12 measured months, from 90.5K to 246K in September 2026.

  5. Estimated monthly branded searches for John Lewis in the United Kingdom fell 18.2% over 12 measured months, from 3.4M to 2.7M in September 2026.

  6. Estimated monthly branded searches for Richer Sounds in the United Kingdom fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

How are John Lewis’ branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using John Lewis’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • john lewis
  • john lewis beds
  • john lewis furniture
  • john lewis home

Do you work for John Lewis? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does John Lewis compete?

John Lewis is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Electronics retailers4th of 66.8%Shown above
Department stores2nd of 823.6%Show ranking
Homeware retailers9th of 90.04%Show ranking
Furniture retailers10th of 110.1%Show ranking
Bed retailers5th of 74.2%Show ranking
Creator with pink hair and a pink jacket

Is John Lewis your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free