How popular isAmazon?
In September 2026, people searched for Amazon by name about 24.9 million times in the United Kingdom, about the same as the previous year. These searches made up 61.5% of all United Kingdom electronics retailer searches, placing Amazon first out of six retailers. When we asked both ChatGPT and Google AI Overviews about electronics retailers, Amazon appeared in three of the four answers and was the fourth most recommended of the six.
Amazon is the most searched of 6 competitors and the fourth most recommended in AI answers.
AmazonShare of searches 61.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
ArgosShare of searches 18.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
CurrysShare of searches 12.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
John LewisShare of searches 6.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
AOShare of searches 0.61%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
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Top electronics retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Amazon was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Amazon is the fourth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Currys1st
- John Lewis2nd
Richer Sounds3rd- Amazon4th
- Argos5th
- AO5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Currys4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- John Lewis4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Amazon3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Argos3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- AO3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Richer Sounds3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about electronics retailers
4 answers
Asked ChatGPT
“Which electronics retailer should I shop at in the UK?”
Asked ChatGPT
“What are the best electronics retailers in the UK?”
Asked ChatGPT
“What's the best electronics retailer in the UK for home gadgets?”
Searched Google, AI Overview
“electronics shops uk”
Searched Google, AI Overview
“computer store uk”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.
Which electronics retailers compete with Amazon?
Share of searches by month for Amazon, Argos, Currys, John Lewis. The figures are in the table below the chart.
View monthly share of searches table
| Month | Amazon | Argos | Currys | John Lewis | AO | Richer Sounds |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.4% | 21.4% | 11.7% | 7.9% | 0.21% | 0.39% |
| Nov 2025 | 56% | 20.4% | 13.8% | 9.2% | 0.14% | 0.45% |
| Dec 2025 | 57.4% | 21% | 11.6% | 9.4% | 0.11% | 0.46% |
| Jan 2026 | 62.1% | 18.7% | 10.2% | 8.4% | 0.15% | 0.5% |
| Feb 2026 | 67.7% | 16.6% | 9.1% | 6.1% | 0.16% | 0.37% |
| Mar 2026 | 64.2% | 19.3% | 8.6% | 7.1% | 0.52% | 0.35% |
| Apr 2026 | 65.1% | 19.6% | 8.8% | 5.9% | 0.43% | 0.29% |
| May 2026 | 63.2% | 19% | 10.4% | 7% | 0.19% | 0.34% |
| Jun 2026 | 63.2% | 19% | 10.4% | 7% | 0.19% | 0.28% |
| Jul 2026 | 63.1% | 19% | 10.4% | 6.9% | 0.28% | 0.28% |
| Aug 2026 | 62.8% | 18.9% | 10.3% | 6.9% | 0.76% | 0.34% |
| Sep 2026 | 61.5% | 18.5% | 12.3% | 6.8% | 0.61% | 0.33% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.5% | 24.9M | 0% | -1.3 points | |
| 2, held 2nd | 18.5% | 7.5M | 0% | -0.4 points | |
| 3, held 3rd | 12.3% | 5M | +22.2% | +2 points | |
| 4, held 4th | 6.8% | 2.7M | 0% | -0.1 points | |
| 5, held 5th | 0.61% | 246K | -18.3% | -0.2 points | |
| 6, held 6th | 0.33% | 135K | 0% | 0 points |
1.
Amazon61.5%
Held 1st. 24.9M estimated branded searches, 0% vs prior month. Share -1.3 points.
2.
Argos18.5%
Held 2nd. 7.5M estimated branded searches, 0% vs prior month. Share -0.4 points.
3.
Currys12.3%
Held 3rd. 5M estimated branded searches, +22.2% vs prior month. Share +2 points.
6.8%
Held 4th. 2.7M estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
AO0.61%
Held 5th. 246K estimated branded searches, -18.3% vs prior month. Share -0.2 points.
0.33%
Held 6th. 135K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Amazon and its closest rivals
Every comparison with Amazon
5 comparisons
How has branded search demand for Amazon changed in the United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Amazon in the United Kingdom held steady at 24.9M.
- Across the 12 months ending September 2026, Amazon’s share of searches among electronics retailers in the United Kingdom increased from 58.4% to 61.5%.
- Across the 12 months ending September 2026, Amazon’s share of searches among electronics retailers in the United Kingdom peaked at 67.7% in February 2026 and was lowest at 56% in November 2025.
How did search popularity change for United Kingdom electronics retailers in September 2026?
6 changes
In September 2026, Currys gained share of searches among electronics retailers in the United Kingdom, from 10.3% to 12.3%.
In September 2026, Amazon lost share of searches among electronics retailers in the United Kingdom, from 62.8% to 61.5%.
Argos’ share of searches among electronics retailers in the United Kingdom has lost ground for 3 months in a row, from 19% to 18.5% in September 2026.
Estimated monthly branded searches for AO in the United Kingdom rose 171.8% over 12 measured months, from 90.5K to 246K in September 2026.
Estimated monthly branded searches for John Lewis in the United Kingdom fell 18.2% over 12 measured months, from 3.4M to 2.7M in September 2026.
Estimated monthly branded searches for Richer Sounds in the United Kingdom fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
How are Amazon’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Amazon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- amazon
Who owns Amazon?
Amazon is owned by Amazon. Brandwave does not track any other brands owned by Amazon.
Do you work for Amazon? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Amazon your brand?
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