Brandwave

Currys vs John Lewis:Which is more popular?

In September 2026, Currys had more branded searches than John Lewis among electronics retailers in the United Kingdom. Currys had about 5 million branded searches, while John Lewis had 2.7 million. Currys made up 12.3% of all electronics retailer searches we track, and John Lewis accounted for 6.8%. When we asked ChatGPT and Google AI Overviews about electronics retailers, both Currys and John Lewis appeared in all four answers. Currys was mentioned before John Lewis in three out of four answers.

Among electronics retailers in the United Kingdom in September 2026

Who do people search for more?

Currys, about 82% more searches than John Lewis

Currys 5M searchesJohn Lewis 2.7M searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Currys in 4 of 4John Lewis in 4 of 4

Who does AI recommend more?

Currys, named ahead of John Lewis in 3 of 4 answers

Currys first in 3John Lewis first in 1

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Top electronics retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, both Currys and John Lewis showed up in all four answers. Currys was listed before John Lewis in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Currys1st
  2. John Lewis2nd
  3. Richer Sounds3rd
  4. Amazon4th
  5. Argos5th
  6. AO5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Currys4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • John Lewis4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Amazon3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Argos3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • AO3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Richer Sounds3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about electronics retailers

4 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.

Is Currys or John Lewis more popular in search?

This chart shows how often people search Google for Currys and John Lewis by name. Each line represents a brand's share of searches for all six electronics retailers we track, month by month, from searches in United Kingdom.

Currys and John Lewis among electronics retailers in the United Kingdom, by month

Share of searches by month for Currys, John Lewis. The figures are in the table below the chart.

View monthly share of searches table
MonthAmazonArgosCurrysJohn LewisAORicher Sounds
Oct 202558.4%21.4%11.7%7.9%0.21%0.39%
Nov 202556%20.4%13.8%9.2%0.14%0.45%
Dec 202557.4%21%11.6%9.4%0.11%0.46%
Jan 202662.1%18.7%10.2%8.4%0.15%0.5%
Feb 202667.7%16.6%9.1%6.1%0.16%0.37%
Mar 202664.2%19.3%8.6%7.1%0.52%0.35%
Apr 202665.1%19.6%8.8%5.9%0.43%0.29%
May 202663.2%19%10.4%7%0.19%0.34%
Jun 202663.2%19%10.4%7%0.19%0.28%
Jul 202663.1%19%10.4%6.9%0.28%0.28%
Aug 202662.8%18.9%10.3%6.9%0.76%0.34%
Sep 202661.5%18.5%12.3%6.8%0.61%0.33%

How has the Currys and John Lewis comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom electronics retailers in September 2026?

2 changes

  1. In September 2026, Currys gained share of searches among electronics retailers in the United Kingdom, from 10.3% to 12.3%.

  2. Estimated monthly branded searches for John Lewis in the United Kingdom fell 18.2% over 12 measured months, from 3.4M to 2.7M in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Currys’ and John Lewis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Currys

1 branded search term

  • currys

John Lewis

1 branded search term

  • john lewis

How the Brand Demand Index is measured

Other head-to-heads among electronics retailers

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