Lighting retailers in the United Kingdom:Which are most popular?

Name: Lighting retailers in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

Dunelm and Pooky tie for the highest share of searches among lighting retailers in the United Kingdom, at 20.1% each in September 2026. When we checked with ChatGPT and Google AI Overviews, Dunelm was mentioned most often, in three of the five answers. Dunelm was recommended most often, coming first in two out of four responses that gave a list.

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Top lighting retailers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Dunelm was mentioned most often, in three of the five answers. Dunelm was recommended most often, coming first in two out of four answers that gave a list. John Lewis was second, and Pooky was third. Lights4fun, which ranked third in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Dunelm	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Pooky	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
John Lewis	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Habitat	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Jim Lawrence	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Lights.co.uk	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Litecraft	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Lights4fun	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Dowsing & Reynolds	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Pagazzi	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Dunelm3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pooky2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
John Lewis2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Habitat2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jim Lawrence1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lights.co.uk1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Litecraft1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lights4fun0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dowsing & Reynolds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pagazzi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lighting retailers

5 answers

Asked ChatGPT
“Where's the best place to buy ceiling lights in the UK?”
1. 1John Lewis
2. 2Lights.co.uk
3. 3Dunelm
4. 4Pooky
Asked ChatGPT
“Which UK shops sell stylish lamps that aren't too expensive?”
1. 1Dunelm
2. 2Habitat
3. 3John Lewis
Asked ChatGPT
“What are good UK lighting shops for a kitchen renovation?”
1. 1Pooky
2. 2Jim Lawrence
3. 3Litecraft
Searched Google, AI Overview
“ceiling lights”
Searched Google, AI Overview
“table lamps”
1. 1Dunelm
2. 2Habitat

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.

Which lighting retailers do people search for most?

This chart shows how often people search Google for each lighting retailer by name. Each line represents a brand's share of searches for all ten lighting retailers we track, month by month, from searches in United Kingdom.

Share of searches among lighting retailers in the United Kingdom, by month

Month	Dunelm	Pooky	Lights4fun	John Lewis	Jim Lawrence	Dowsing & Reynolds	Lights.co.uk	Litecraft	Pagazzi	Habitat
Oct 2025	21.7%	21.7%	14.5%	14.5%	9.7%	6.5%	2.3%	2.9%	4.3%	1.9%
Nov 2025	16.3%	19.9%	29.8%	10.9%	7.3%	6%	2.2%	2.2%	4%	1.4%
Dec 2025	15%	18.4%	33.6%	10%	8.2%	5.5%	2%	2.4%	3.6%	1.3%
Jan 2026	23.2%	23.2%	10.4%	12.7%	10.4%	6.9%	2.5%	3.1%	5.7%	2.1%
Feb 2026	24.9%	20.3%	7.4%	13.6%	11.1%	7.4%	2.7%	3.3%	7.4%	1.8%
Mar 2026	19.9%	24.4%	8.9%	13.3%	10.9%	8.9%	2.6%	3.2%	5.9%	1.8%
Apr 2026	18.9%	23.1%	12.7%	12.7%	12.7%	8.4%	3.1%	3.1%	3.7%	1.7%
May 2026	19.4%	23.7%	13%	10.6%	13%	8.6%	3.1%	3.1%	3.8%	1.7%
Jun 2026	20.8%	25.5%	11.4%	11.4%	11.4%	9.3%	2.7%	2.7%	3.4%	1.4%
Jul 2026	19.2%	28.7%	12.8%	10.5%	10.5%	8.5%	3.1%	2.5%	3.1%	1.1%
Aug 2026	20%	24.6%	13.4%	11%	11%	9%	3.2%	3.2%	3.2%	1.4%
Sep 2026	20.1%	20.1%	16.5%	13.5%	11%	7.3%	3.2%	3.2%	3.2%	1.8%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, moved from 2nd to 1st	Dunelm	20.1%	18.1K	0%	+0.1 pointsmoved from 2nd to 1st
2, moved from 1st to 2nd	Pooky	20.1%	18.1K	-18.5%	-4.5 pointsmoved from 1st to 2nd
3, held 3rd	Lights4fun	16.5%	14.8K	+22.3%	+3.1 points
4, moved from 5th to 4th	John Lewis	13.5%	12.1K	+22.2%	+2.5 pointsmoved from 5th to 4th
5, moved from 4th to 5th	Jim Lawrence	11%	9.9K	0%	0 pointsmoved from 4th to 5th
6, held 6th	Dowsing & Reynolds	7.3%	6.6K	-18.5%	-1.6 points
7, held 7th	Lights.co.uk	3.2%	2.9K	0%	0 points
8, held 8th	Litecraft	3.2%	2.9K	0%	0 points
9, held 9th	Pagazzi	3.2%	2.9K	0%	0 points
10, held 10th	Habitat	1.8%	1.6K	+23.1%	+0.3 points

1.Dunelm
20.1%
Moved from 2nd to 1st. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
2.Pooky
20.1%
Moved from 1st to 2nd. 18.1K estimated branded searches, -18.5% vs prior month. Share -4.5 points.
3.Lights4fun
16.5%
Held 3rd. 14.8K estimated branded searches, +22.3% vs prior month. Share +3.1 points.
4.John Lewis
13.5%
Moved from 5th to 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share +2.5 points.
5.Jim Lawrence
11%
Moved from 4th to 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
6.Dowsing & Reynolds
7.3%
Held 6th. 6.6K estimated branded searches, -18.5% vs prior month. Share -1.6 points.
7.Lights.co.uk
3.2%
Held 7th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
8.Litecraft
3.2%
Held 8th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
9.Pagazzi
3.2%
Held 9th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
10.Habitat
1.8%
Held 10th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.3 points.

Dunelm, John Lewis and Habitat sell other things too, so only their searches that name this product count here, like “dunelm lighting”.

Which brand is most popular in search among lighting retailers in the United Kingdom?

10 brands

Dunelm and Pooky tie for the highest share of searches among lighting retailers in the United Kingdom, at 20.1% each in September 2026.

United Kingdom lighting retailers, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Dunelm	21.7% → 20.1%	24.9%Feb 2026	15%Dec 2025	1st
Pooky	21.7% → 20.1%	28.7%Jul 2026	18.4%Dec 2025	2nd
Lights4fun	14.5% → 16.5%	33.6%Dec 2025	7.4%Feb 2026	4th → 3rd
John Lewis	14.5% → 13.5%	14.5%Oct 2025	10%Dec 2025	3rd → 4th
Jim Lawrence	9.7% → 11%	13%May 2026	7.3%Nov 2025	5th
Dowsing & Reynolds	6.5% → 7.3%	9.3%Jun 2026	5.5%Dec 2025	6th
Lights.co.uk	2.3% → 3.2%	3.2%Sep 2026	2%Dec 2025	9th → 7th
Litecraft	2.9% → 3.2%	3.3%Feb 2026	2.2%Nov 2025	8th
Pagazzi	4.3% → 3.2%	7.4%Feb 2026	3.1%Jul 2026	7th → 9th
Habitat	1.9% → 1.8%	2.1%Jan 2026	1.1%Jul 2026	10th

Each finding as a sentence

Across the 12 months ending September 2026, Dunelm’s share of searches among lighting retailers in the United Kingdom decreased from 21.7% to 20.1%.
Across the 12 months ending September 2026, Pooky’s share of searches among lighting retailers in the United Kingdom decreased from 21.7% to 20.1%.
Across the 12 months ending September 2026, Lights4fun’s share of searches among lighting retailers in the United Kingdom increased from 14.5% to 16.5%.
Across the 12 months ending September 2026, John Lewis’ share of searches among lighting retailers in the United Kingdom decreased from 14.5% to 13.5%.
Across the 12 months ending September 2026, Jim Lawrence’s share of searches among lighting retailers in the United Kingdom increased from 9.7% to 11%.
Across the 12 months ending September 2026, Dowsing & Reynolds’ share of searches among lighting retailers in the United Kingdom increased from 6.5% to 7.3%.
Across the 12 months ending September 2026, Lights.co.uk’s share of searches among lighting retailers in the United Kingdom increased from 2.3% to 3.2%.
Across the 12 months ending September 2026, Pagazzi’s share of searches among lighting retailers in the United Kingdom decreased from 4.3% to 3.2%.
Across the 12 months ending September 2026, Dunelm’s share of searches among lighting retailers in the United Kingdom peaked at 24.9% in February 2026 and was lowest at 15% in December 2025.
Across the 12 months ending September 2026, Pooky’s share of searches among lighting retailers in the United Kingdom peaked at 28.7% in July 2026 and was lowest at 18.4% in December 2025.
Across the 12 months ending September 2026, Lights4fun’s share of searches among lighting retailers in the United Kingdom peaked at 33.6% in December 2025 and was lowest at 7.4% in February 2026.
Across the 12 months ending September 2026, John Lewis’ share of searches among lighting retailers in the United Kingdom peaked at 14.5% in October 2025 and was lowest at 10% in December 2025.
Across the 12 months ending September 2026, Jim Lawrence’s share of searches among lighting retailers in the United Kingdom peaked at 13% in May 2026 and was lowest at 7.3% in November 2025.
Across the 12 months ending September 2026, Dowsing & Reynolds’ share of searches among lighting retailers in the United Kingdom peaked at 9.3% in June 2026 and was lowest at 5.5% in December 2025.
Across the 12 months ending September 2026, Lights.co.uk’s share of searches among lighting retailers in the United Kingdom peaked at 3.2% in September 2026 and was lowest at 2% in December 2025.
Across the 12 months ending September 2026, Litecraft’s share of searches among lighting retailers in the United Kingdom peaked at 3.3% in February 2026 and was lowest at 2.2% in November 2025.
Across the 12 months ending September 2026, Pagazzi’s share of searches among lighting retailers in the United Kingdom peaked at 7.4% in February 2026 and was lowest at 3.1% in July 2026.
Across the 12 months ending September 2026, Lights4fun rose from 4th to 3rd among lighting retailers in the United Kingdom.
Across the 12 months ending September 2026, John Lewis fell from 3rd to 4th among lighting retailers in the United Kingdom.
Across the 12 months ending September 2026, Lights.co.uk rose from 9th to 7th among lighting retailers in the United Kingdom.
Across the 12 months ending September 2026, Pagazzi fell from 7th to 9th among lighting retailers in the United Kingdom.
Across the 12 months ending September 2026, Litecraft and Habitat held steady: their share of searches among lighting retailers in the United Kingdom each moved less than 0.5 percentage points.

How did search popularity change for United Kingdom lighting retailers in September 2026?

8 changes

In September 2026, John Lewis overtook Jim Lawrence to rank 4th among lighting retailers in the United Kingdom, with 13.5% of the searches.
In September 2026, Lights4fun gained share of searches among lighting retailers in the United Kingdom, from 13.4% to 16.5%.
In September 2026, Pooky lost share of searches among lighting retailers in the United Kingdom, from 24.6% to 20.1%.
In September 2026, Dowsing & Reynolds lost share of searches among lighting retailers in the United Kingdom, from 9% to 7.3%.
Lights.co.uk’s share of searches among lighting retailers in the United Kingdom has gained ground for 3 months in a row, from 2.7% to 3.2% in September 2026.
In September 2026, Dunelm rose from 2nd to 1st among lighting retailers in the United Kingdom.
Estimated monthly branded searches for Pagazzi in the United Kingdom fell 46.3% over 12 measured months, from 5.4K to 2.9K in September 2026.
Estimated monthly branded searches for Habitat in the United Kingdom fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.

How are branded searches counted for lighting retailers?

10 search terms

Each brand's share of searches among lighting retailers comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.