Brandwave

How popular isDowsing & Reynolds?

In September 2026, people searched for Dowsing & Reynolds by name about 6,600 times in the United Kingdom, an 18.5% decrease from the previous year. These searches made up 7.3% of all United Kingdom lighting retailer searches, placing Dowsing & Reynolds sixth out of ten retailers. When we asked both ChatGPT and Google AI Overviews about lighting retailers, Dowsing & Reynolds did not appear in any of the answers.

Search and AI answers in September 2026

Dowsing & Reynolds is the sixth most searched of 10 competitors and not listed in any AI answer.

  1. DunelmShare of searches 20.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. PookyShare of searches 20.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. Lights4funShare of searches 16.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. John LewisShare of searches 13.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  5. Dowsing & ReynoldsShare of searches 7.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+5 more

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Top lighting retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dowsing & Reynolds did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dunelm1st
  2. John Lewis2nd
  3. Pooky3rd
  4. Habitat4th
  5. Lights.co.uk5th
  6. Jim Lawrence6th
  7. Litecraft7th
  8. Lights4fun–
  9. Dowsing & Reynolds–
  10. Pagazzi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dunelm3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pooky2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • John Lewis2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Habitat2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jim Lawrence1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lights.co.uk1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Litecraft1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lights4fun0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dowsing & Reynolds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pagazzi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lighting retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.

Which lighting retailers compete with Dowsing & Reynolds?

Dowsing & Reynolds against lighting retailers in the United Kingdom, by month

Share of searches by month for Dunelm, Pooky, Lights4fun, John Lewis, Jim Lawrence, Dowsing & Reynolds, Lights.co.uk, Litecraft, Pagazzi. The figures are in the table below the chart.

View monthly share of searches table
MonthDunelmPookyLights4funJohn LewisJim LawrenceDowsing & ReynoldsLights.co.ukLitecraftPagazziHabitat
Oct 202521.7%21.7%14.5%14.5%9.7%6.5%2.3%2.9%4.3%1.9%
Nov 202516.3%19.9%29.8%10.9%7.3%6%2.2%2.2%4%1.4%
Dec 202515%18.4%33.6%10%8.2%5.5%2%2.4%3.6%1.3%
Jan 202623.2%23.2%10.4%12.7%10.4%6.9%2.5%3.1%5.7%2.1%
Feb 202624.9%20.3%7.4%13.6%11.1%7.4%2.7%3.3%7.4%1.8%
Mar 202619.9%24.4%8.9%13.3%10.9%8.9%2.6%3.2%5.9%1.8%
Apr 202618.9%23.1%12.7%12.7%12.7%8.4%3.1%3.1%3.7%1.7%
May 202619.4%23.7%13%10.6%13%8.6%3.1%3.1%3.8%1.7%
Jun 202620.8%25.5%11.4%11.4%11.4%9.3%2.7%2.7%3.4%1.4%
Jul 202619.2%28.7%12.8%10.5%10.5%8.5%3.1%2.5%3.1%1.1%
Aug 202620%24.6%13.4%11%11%9%3.2%3.2%3.2%1.4%
Sep 202620.1%20.1%16.5%13.5%11%7.3%3.2%3.2%3.2%1.8%

  1. 1.Dunelm

    20.1%

    Moved from 2nd to 1st. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Pooky

    20.1%

    Moved from 1st to 2nd. 18.1K estimated branded searches, -18.5% vs prior month. Share -4.5 points.

  3. 3.Lights4fun

    16.5%

    Held 3rd. 14.8K estimated branded searches, +22.3% vs prior month. Share +3.1 points.

  4. 4.John Lewis

    13.5%

    Moved from 5th to 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share +2.5 points.

  5. 5.Jim Lawrence

    11%

    Moved from 4th to 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Dowsing & Reynolds

    7.3%

    Held 6th. 6.6K estimated branded searches, -18.5% vs prior month. Share -1.6 points.

  7. 7.Lights.co.uk

    3.2%

    Held 7th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Litecraft

    3.2%

    Held 8th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Pagazzi

    3.2%

    Held 9th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Habitat

    1.8%

    Held 10th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.3 points.

Dunelm, John Lewis and Habitat sell other things too, so only their searches that name this product count here, like “dunelm lighting”.

Compare popularity between Dowsing & Reynolds and its closest rivals

Every comparison with Dowsing & Reynolds

9 comparisons

How has branded search demand for Dowsing & Reynolds changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Dowsing & Reynolds in the United Kingdom fell from 8.1K to 6.6K.
  • Across the 12 months ending September 2026, Dowsing & Reynolds’ share of searches among lighting retailers in the United Kingdom increased from 6.5% to 7.3%.
  • Across the 12 months ending September 2026, Dowsing & Reynolds’ share of searches among lighting retailers in the United Kingdom peaked at 9.3% in June 2026 and was lowest at 5.5% in December 2025.

How did search popularity change for United Kingdom lighting retailers in September 2026?

6 changes

  1. In September 2026, John Lewis overtook Jim Lawrence to rank 4th among lighting retailers in the United Kingdom, with 13.5% of the searches.

  2. In September 2026, Lights4fun gained share of searches among lighting retailers in the United Kingdom, from 13.4% to 16.5%.

  3. In September 2026, Pooky lost share of searches among lighting retailers in the United Kingdom, from 24.6% to 20.1%.

  4. In September 2026, Dowsing & Reynolds lost share of searches among lighting retailers in the United Kingdom, from 9% to 7.3%.

  5. Lights.co.uk’s share of searches among lighting retailers in the United Kingdom has gained ground for 3 months in a row, from 2.7% to 3.2% in September 2026.

  6. In September 2026, Dunelm rose from 2nd to 1st among lighting retailers in the United Kingdom.

How are Dowsing & Reynolds’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Dowsing & Reynolds’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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