Dowsing & Reynolds vs Dunelm:Which is more popular?
In September 2026, Dunelm had more branded searches than Dowsing & Reynolds among lighting retailers in the United Kingdom. Dunelm had about 18,100 branded searches, while Dowsing & Reynolds had 6,600. Dunelm made up 20.1% of all lighting retailer searches we track, and Dowsing & Reynolds accounted for 7.3%. When we asked ChatGPT and Google AI Overviews about lighting retailers, Dunelm appeared in three of the five answers and Dowsing & Reynolds in none.
Who do people search for more?
Dunelm, about 3 searches for every 1 for Dowsing & Reynolds
Who does AI mention more?
Dunelm, mentioned in 3 of 5 answers, Dowsing & Reynolds in 0
Who does AI recommend more?
Dunelm, the only one of the two named
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Top lighting retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dunelm was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Dowsing & Reynolds did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Dunelm1st
John Lewis2nd
Pooky3rd
Habitat4th
Lights.co.uk5th
Jim Lawrence6th
Litecraft7th
Lights4fun–
Dowsing & Reynolds–
Pagazzi–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dunelm3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pooky2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- John Lewis2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Habitat2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jim Lawrence1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lights.co.uk1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Litecraft1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lights4fun0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dowsing & Reynolds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pagazzi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lighting retailers
5 answers
Asked ChatGPT
“Where's the best place to buy ceiling lights in the UK?”
Asked ChatGPT
“Which UK shops sell stylish lamps that aren't too expensive?”
Asked ChatGPT
“What are good UK lighting shops for a kitchen renovation?”
Searched Google, AI Overview
“ceiling lights”
Searched Google, AI Overview
“table lamps”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.
Is Dowsing & Reynolds or Dunelm more popular in search?
This chart shows how often people search Google for Dowsing & Reynolds and Dunelm by name. Each line represents a brand's share of searches for all ten lighting retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for Dunelm, Dowsing & Reynolds. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dunelm | Pooky | Lights4fun | John Lewis | Jim Lawrence | Dowsing & Reynolds | Lights.co.uk | Litecraft | Pagazzi | Habitat |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.7% | 21.7% | 14.5% | 14.5% | 9.7% | 6.5% | 2.3% | 2.9% | 4.3% | 1.9% |
| Nov 2025 | 16.3% | 19.9% | 29.8% | 10.9% | 7.3% | 6% | 2.2% | 2.2% | 4% | 1.4% |
| Dec 2025 | 15% | 18.4% | 33.6% | 10% | 8.2% | 5.5% | 2% | 2.4% | 3.6% | 1.3% |
| Jan 2026 | 23.2% | 23.2% | 10.4% | 12.7% | 10.4% | 6.9% | 2.5% | 3.1% | 5.7% | 2.1% |
| Feb 2026 | 24.9% | 20.3% | 7.4% | 13.6% | 11.1% | 7.4% | 2.7% | 3.3% | 7.4% | 1.8% |
| Mar 2026 | 19.9% | 24.4% | 8.9% | 13.3% | 10.9% | 8.9% | 2.6% | 3.2% | 5.9% | 1.8% |
| Apr 2026 | 18.9% | 23.1% | 12.7% | 12.7% | 12.7% | 8.4% | 3.1% | 3.1% | 3.7% | 1.7% |
| May 2026 | 19.4% | 23.7% | 13% | 10.6% | 13% | 8.6% | 3.1% | 3.1% | 3.8% | 1.7% |
| Jun 2026 | 20.8% | 25.5% | 11.4% | 11.4% | 11.4% | 9.3% | 2.7% | 2.7% | 3.4% | 1.4% |
| Jul 2026 | 19.2% | 28.7% | 12.8% | 10.5% | 10.5% | 8.5% | 3.1% | 2.5% | 3.1% | 1.1% |
| Aug 2026 | 20% | 24.6% | 13.4% | 11% | 11% | 9% | 3.2% | 3.2% | 3.2% | 1.4% |
| Sep 2026 | 20.1% | 20.1% | 16.5% | 13.5% | 11% | 7.3% | 3.2% | 3.2% | 3.2% | 1.8% |
Dunelm sells other things too, so only its searches that name this product count here, like “dunelm lighting”.
How has the Dowsing & Reynolds and Dunelm comparison changed over the last 12 months?
3 findings
- Dunelm was ahead of Dowsing & Reynolds in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dowsing & Reynolds’ share of searches among lighting retailers in the United Kingdom moved from 6.5% to 7.3%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
- Across the 12 months ending September 2026, Dunelm’s share of searches among lighting retailers in the United Kingdom moved from 21.7% to 20.1%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
How did search popularity change for United Kingdom lighting retailers in September 2026?
2 changes
In September 2026, Dowsing & Reynolds lost share of searches among lighting retailers in the United Kingdom, from 9% to 7.3%.
In September 2026, Dunelm rose from 2nd to 1st among lighting retailers in the United Kingdom.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dowsing & Reynolds’ and Dunelm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dowsing & Reynolds
1 branded search term
- dowsing and reynolds
Dunelm
1 branded search term
- dunelm lighting
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