Brandwave

Dunelm vs Jim Lawrence:Which is more popular?

In September 2026, Dunelm had more branded searches than Jim Lawrence among lighting retailers in the United Kingdom. Dunelm had about 18,100 branded searches, while Jim Lawrence had 9,900. Dunelm made up 20.1% of all lighting retailer searches we track, and Jim Lawrence accounted for 11%. When we asked ChatGPT and Google AI Overviews about lighting retailers, Dunelm appeared in three of the five answers and Jim Lawrence in one. Dunelm was mentioned before Jim Lawrence in three out of four answers.

Among lighting retailers in the United Kingdom in September 2026

Who do people search for more?

Dunelm, about 83% more searches than Jim Lawrence

Dunelm 18.1K searchesJim Lawrence 9.9K searches

Who does AI mention more?

Dunelm, mentioned in 3 of 5 answers, Jim Lawrence in 1

Dunelm in 3 of 5Jim Lawrence in 1 of 5

Who does AI recommend more?

Dunelm, named ahead of Jim Lawrence in 3 of 4 answers

Dunelm first in 3Jim Lawrence first in 1

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Top lighting retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dunelm was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Jim Lawrence was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dunelm was listed before Jim Lawrence in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dunelm1st
  2. John Lewis2nd
  3. Pooky3rd
  4. Habitat4th
  5. Lights.co.uk5th
  6. Jim Lawrence6th
  7. Litecraft7th
  8. Lights4fun–
  9. Dowsing & Reynolds–
  10. Pagazzi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dunelm3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pooky2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • John Lewis2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Habitat2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jim Lawrence1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lights.co.uk1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Litecraft1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lights4fun0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dowsing & Reynolds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pagazzi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lighting retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.

Is Dunelm or Jim Lawrence more popular in search?

This chart shows how often people search Google for Dunelm and Jim Lawrence by name. Each line represents a brand's share of searches for all ten lighting retailers we track, month by month, from searches in United Kingdom.

Dunelm and Jim Lawrence among lighting retailers in the United Kingdom, by month

Share of searches by month for Dunelm, Jim Lawrence. The figures are in the table below the chart.

View monthly share of searches table
MonthDunelmPookyLights4funJohn LewisJim LawrenceDowsing & ReynoldsLights.co.ukLitecraftPagazziHabitat
Oct 202521.7%21.7%14.5%14.5%9.7%6.5%2.3%2.9%4.3%1.9%
Nov 202516.3%19.9%29.8%10.9%7.3%6%2.2%2.2%4%1.4%
Dec 202515%18.4%33.6%10%8.2%5.5%2%2.4%3.6%1.3%
Jan 202623.2%23.2%10.4%12.7%10.4%6.9%2.5%3.1%5.7%2.1%
Feb 202624.9%20.3%7.4%13.6%11.1%7.4%2.7%3.3%7.4%1.8%
Mar 202619.9%24.4%8.9%13.3%10.9%8.9%2.6%3.2%5.9%1.8%
Apr 202618.9%23.1%12.7%12.7%12.7%8.4%3.1%3.1%3.7%1.7%
May 202619.4%23.7%13%10.6%13%8.6%3.1%3.1%3.8%1.7%
Jun 202620.8%25.5%11.4%11.4%11.4%9.3%2.7%2.7%3.4%1.4%
Jul 202619.2%28.7%12.8%10.5%10.5%8.5%3.1%2.5%3.1%1.1%
Aug 202620%24.6%13.4%11%11%9%3.2%3.2%3.2%1.4%
Sep 202620.1%20.1%16.5%13.5%11%7.3%3.2%3.2%3.2%1.8%

Dunelm sells other things too, so only its searches that name this product count here, like “dunelm lighting”.

How has the Dunelm and Jim Lawrence comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom lighting retailers in September 2026?

3 changes

  1. In September 2026, John Lewis overtook Jim Lawrence to rank 4th among lighting retailers in the United Kingdom, with 13.5% of the searches.

  2. In September 2026, Dunelm rose from 2nd to 1st among lighting retailers in the United Kingdom.

  3. Estimated monthly branded searches for Jim Lawrence in the United Kingdom fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Dunelm’s and Jim Lawrence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dunelm

1 branded search term

  • dunelm lighting

Jim Lawrence

1 branded search term

  • jim lawrence

How the Brand Demand Index is measured

Other head-to-heads among lighting retailers

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