Appliance retailers in the United Kingdom:Which are most popular?

Name: Appliance retailers in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, AO was the most searched appliance retailer in the United Kingdom, accounting for 43.2% of all searches among the ten retailers we track. When we checked with ChatGPT and Google AI Overviews, Currys and John Lewis showed up in every answer. John Lewis was recommended most often, coming first in one out of five responses.

Follow appliance retailers and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Top appliance retailers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Currys and John Lewis appeared every time. John Lewis was recommended most often, coming first in one out of five answers. AO was second, and Currys was third. Hughes, which ranked seventh in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Currys	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
John Lewis	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
AO	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Argos	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Appliances Direct	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Marks Electrical	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Euronics	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Hughes	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Sonic Direct	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Appliance City	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Currys5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
John Lewis5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
AO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Argos3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Appliances Direct1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Marks Electrical1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Euronics1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hughes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sonic Direct0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Appliance City0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about appliance retailers

5 answers

Asked ChatGPT
“Where's the best place to buy a washing machine in the UK?”
1. 1AO
2. 2John Lewis
3. 3Currys
4. 4Appliances Direct
Asked ChatGPT
“Which UK retailers are best for buying kitchen appliances?”
1. 1AO
2. 2John Lewis
3. 3Currys
4. 4Argos
5. 5Marks Electrical
Asked ChatGPT
“Where should I buy a new fridge freezer in the UK?”
1. 1AO
2. 2John Lewis
3. 3Currys
4. 4Argos
5. 5Euronics
Searched Google, AI Overview
“washing machines”
1. 1John Lewis
2. 2Currys
Searched Google, AI Overview
“fridge freezers”
1. 1Currys
2. 2John Lewis
3. 3AO
4. 4Argos

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.

Which appliance retailers do people search for most?

This chart shows how often people search Google for each appliance retailer by name. Each line represents a brand's share of searches for all ten appliance retailers we track, month by month, from searches in United Kingdom.

Share of searches among appliance retailers in the United Kingdom, by month

Month	AO	Currys	Appliances Direct	Marks Electrical	Euronics	Argos	Hughes	John Lewis	Sonic Direct	Appliance City
Oct 2025	19.4%	23.6%	15.9%	13%	8.7%	7.1%	4.8%	3.2%	2.1%	2.1%
Nov 2025	14.6%	24%	17.9%	14.6%	8%	6.6%	5.4%	2.9%	3.6%	2.4%
Dec 2025	14.4%	23.6%	17.7%	14.4%	9.7%	6.5%	5.3%	2.9%	3.5%	1.9%
Jan 2026	13.7%	27.5%	16.8%	11.2%	9.2%	7.5%	5%	3.4%	3.4%	2.2%
Feb 2026	16.3%	24.2%	16.3%	10.9%	10.9%	8.9%	4.9%	3.3%	2.7%	1.8%
Mar 2026	38.6%	19%	11.6%	7.8%	7.8%	6.4%	3.5%	2.3%	1.6%	1.6%
Apr 2026	35%	21%	12.8%	8.6%	7%	5.7%	3.8%	2.6%	2.1%	1.4%
May 2026	18.5%	24.7%	18.5%	12.4%	8.3%	6.8%	3.7%	3%	2.5%	1.6%
Jun 2026	14.4%	21.4%	26.3%	14.4%	7.9%	5.3%	4.3%	2.4%	1.9%	1.6%
Jul 2026	21.4%	22.3%	21.4%	11.8%	7.9%	5.3%	4.3%	2.4%	1.9%	1.3%
Aug 2026	46.6%	17%	11.5%	7.7%	6.3%	4.2%	2.3%	1.9%	1.5%	1%
Sep 2026	43.2%	19.3%	10.6%	8.7%	5.8%	4.8%	2.6%	2.1%	1.7%	1.2%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	AO	43.2%	246K	-18.3%	-3.4 points
2, held 2nd	Currys	19.3%	110K	0%	+2.3 points
3, held 3rd	Appliances Direct	10.6%	60.5K	-18.2%	-0.8 points
4, held 4th	Marks Electrical	8.7%	49.5K	0%	+1 points
5, held 5th	Euronics	5.8%	33.1K	-18.3%	-0.5 points
6, held 6th	Argos	4.8%	27.1K	0%	+0.6 points
7, held 7th	Hughes	2.6%	14.8K	0%	+0.3 points
8, held 8th	John Lewis	2.1%	12.1K	0%	+0.2 points
9, held 9th	Sonic Direct	1.7%	9.9K	0%	+0.2 points
10, held 10th	Appliance City	1.2%	6.6K	0%	+0.1 points

1.AO
43.2%
Held 1st. 246K estimated branded searches, -18.3% vs prior month. Share -3.4 points.
2.Currys
19.3%
Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +2.3 points.
3.Appliances Direct
10.6%
Held 3rd. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.8 points.
4.Marks Electrical
8.7%
Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +1 points.
5.Euronics
5.8%
Held 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.5 points.
6.Argos
4.8%
Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share +0.6 points.
7.Hughes
2.6%
Held 7th. 14.8K estimated branded searches, 0% vs prior month. Share +0.3 points.
8.John Lewis
2.1%
Held 8th. 12.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
9.Sonic Direct
1.7%
Held 9th. 9.9K estimated branded searches, 0% vs prior month. Share +0.2 points.
10.Appliance City
1.2%
Held 10th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

Currys, Argos and John Lewis sell other things too, so only their searches that name this product count here, like “currys fridge freezer”.

Which brand is most popular in search among appliance retailers in the United Kingdom?

10 brands

In September 2026, AO was the most searched among appliance retailers in the United Kingdom, with an estimated 246K branded searches, 43.2% of all searches for the ten we track. Currys is in 2nd place, 23.9 percentage points behind at 19.3%.

United Kingdom appliance retailers, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
AO	19.4% → 43.2%	46.6%Aug 2026	13.7%Jan 2026	2nd → 1st
Currys	23.6% → 19.3%	27.5%Jan 2026	17%Aug 2026	1st → 2nd
Appliances Direct	15.9% → 10.6%	26.3%Jun 2026	10.6%Sep 2026	3rd
Marks Electrical	13% → 8.7%	14.6%Nov 2025	7.7%Aug 2026	4th
Euronics	8.7% → 5.8%	10.9%Feb 2026	5.8%Sep 2026	5th
Argos	7.1% → 4.8%	8.9%Feb 2026	4.2%Aug 2026	6th
Hughes	4.8% → 2.6%	5.4%Nov 2025	2.3%Aug 2026	7th
John Lewis	3.2% → 2.1%	3.4%Jan 2026	1.9%Aug 2026	8th
Sonic Direct	2.1% → 1.7%	3.6%Nov 2025	1.5%Aug 2026	10th → 9th
Appliance City	2.1% → 1.2%	2.4%Nov 2025	1%Aug 2026	9th → 10th

Each finding as a sentence

Across the 12 months ending September 2026, AO’s share of searches among appliance retailers in the United Kingdom increased from 19.4% to 43.2%.
Across the 12 months ending September 2026, Currys’ share of searches among appliance retailers in the United Kingdom decreased from 23.6% to 19.3%.
Across the 12 months ending September 2026, Appliances Direct’s share of searches among appliance retailers in the United Kingdom decreased from 15.9% to 10.6%.
Across the 12 months ending September 2026, Marks Electrical’s share of searches among appliance retailers in the United Kingdom decreased from 13% to 8.7%.
Across the 12 months ending September 2026, Euronics’ share of searches among appliance retailers in the United Kingdom decreased from 8.7% to 5.8%.
Across the 12 months ending September 2026, Argos’ share of searches among appliance retailers in the United Kingdom decreased from 7.1% to 4.8%.
Across the 12 months ending September 2026, Hughes’ share of searches among appliance retailers in the United Kingdom decreased from 4.8% to 2.6%.
Across the 12 months ending September 2026, John Lewis’ share of searches among appliance retailers in the United Kingdom decreased from 3.2% to 2.1%.
Across the 12 months ending September 2026, Appliance City’s share of searches among appliance retailers in the United Kingdom decreased from 2.1% to 1.2%.
Across the 12 months ending September 2026, AO’s share of searches among appliance retailers in the United Kingdom peaked at 46.6% in August 2026 and was lowest at 13.7% in January 2026.
Across the 12 months ending September 2026, Currys’ share of searches among appliance retailers in the United Kingdom peaked at 27.5% in January 2026 and was lowest at 17% in August 2026.
Across the 12 months ending September 2026, Appliances Direct’s share of searches among appliance retailers in the United Kingdom peaked at 26.3% in June 2026 and was lowest at 10.6% in September 2026.
Across the 12 months ending September 2026, Marks Electrical’s share of searches among appliance retailers in the United Kingdom peaked at 14.6% in November 2025 and was lowest at 7.7% in August 2026.
Across the 12 months ending September 2026, Euronics’ share of searches among appliance retailers in the United Kingdom peaked at 10.9% in February 2026 and was lowest at 5.8% in September 2026.
Across the 12 months ending September 2026, Argos’ share of searches among appliance retailers in the United Kingdom peaked at 8.9% in February 2026 and was lowest at 4.2% in August 2026.
Across the 12 months ending September 2026, Hughes’ share of searches among appliance retailers in the United Kingdom peaked at 5.4% in November 2025 and was lowest at 2.3% in August 2026.
Across the 12 months ending September 2026, John Lewis’ share of searches among appliance retailers in the United Kingdom peaked at 3.4% in January 2026 and was lowest at 1.9% in August 2026.
Across the 12 months ending September 2026, Sonic Direct’s share of searches among appliance retailers in the United Kingdom peaked at 3.6% in November 2025 and was lowest at 1.5% in August 2026.
Across the 12 months ending September 2026, Appliance City’s share of searches among appliance retailers in the United Kingdom peaked at 2.4% in November 2025 and was lowest at 1% in August 2026.
Across the 12 months ending September 2026, AO rose from 2nd to 1st among appliance retailers in the United Kingdom.
Across the 12 months ending September 2026, Currys fell from 1st to 2nd among appliance retailers in the United Kingdom.
Across the 12 months ending September 2026, Sonic Direct rose from 10th to 9th among appliance retailers in the United Kingdom.
Across the 12 months ending September 2026, Appliance City fell from 9th to 10th among appliance retailers in the United Kingdom.

How did search popularity change for United Kingdom appliance retailers in September 2026?

8 changes

In September 2026, Currys gained share of searches among appliance retailers in the United Kingdom, from 17% to 19.3%.
In September 2026, Marks Electrical gained share of searches among appliance retailers in the United Kingdom, from 7.7% to 8.7%.
In September 2026, Argos gained share of searches among appliance retailers in the United Kingdom, from 4.2% to 4.8%.
In September 2026, AO lost share of searches among appliance retailers in the United Kingdom, from 46.6% to 43.2%.
In September 2026, Appliances Direct lost share of searches among appliance retailers in the United Kingdom, from 11.5% to 10.6%.
Euronics’ share of searches among appliance retailers in the United Kingdom has lost ground for 3 months in a row, from 7.9% to 5.8% in September 2026.
Estimated monthly branded searches for Appliance City in the United Kingdom fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.
Estimated monthly branded searches for Hughes in the United Kingdom fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026.

How are branded searches counted for appliance retailers?

11 search terms

Each brand's share of searches among appliance retailers comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.