How popular isJohn Lewis?
In September 2026, people searched for John Lewis by name about 2.8 million times in the United Kingdom, an 18.1% decrease from the previous year. These searches made up 2.1% of all United Kingdom appliance retailer searches, placing John Lewis eighth out of ten retailers. When we asked both ChatGPT and Google AI Overviews about appliance retailers, John Lewis appeared in all answers and was the most recommended of the ten.
John Lewis is the eighth most searched of 10 competitors and the most recommended in AI answers.
AOShare of searches 43.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
CurrysShare of searches 19.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
Appliances DirectShare of searches 10.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Marks ElectricalShare of searches 8.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
John LewisShare of searches 2.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top appliance retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, John Lewis appeared in all five answers. John Lewis is the most recommended of the ten.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- John Lewis1st
- AO2nd
- Currys3rd
Argos4th- Appliances Direct5th
- Marks Electrical6th
Euronics6th
Hughes–
Sonic Direct–
Appliance City–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Currys5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- John Lewis5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- AO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Argos3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Appliances Direct1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Marks Electrical1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Euronics1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hughes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sonic Direct0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Appliance City0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about appliance retailers
5 answers
Asked ChatGPT
“Where's the best place to buy a washing machine in the UK?”
Asked ChatGPT
“Which UK retailers are best for buying kitchen appliances?”
Asked ChatGPT
“Where should I buy a new fridge freezer in the UK?”
Searched Google, AI Overview
“washing machines”
Searched Google, AI Overview
“fridge freezers”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.
Which appliance retailers compete with John Lewis?
Share of searches by month for AO, Currys, Appliances Direct, Marks Electrical, Euronics, Argos, Hughes, John Lewis. The figures are in the table below the chart.
View monthly share of searches table
| Month | AO | Currys | Appliances Direct | Marks Electrical | Euronics | Argos | Hughes | John Lewis | Sonic Direct | Appliance City |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.4% | 23.6% | 15.9% | 13% | 8.7% | 7.1% | 4.8% | 3.2% | 2.1% | 2.1% |
| Nov 2025 | 14.6% | 24% | 17.9% | 14.6% | 8% | 6.6% | 5.4% | 2.9% | 3.6% | 2.4% |
| Dec 2025 | 14.4% | 23.6% | 17.7% | 14.4% | 9.7% | 6.5% | 5.3% | 2.9% | 3.5% | 1.9% |
| Jan 2026 | 13.7% | 27.5% | 16.8% | 11.2% | 9.2% | 7.5% | 5% | 3.4% | 3.4% | 2.2% |
| Feb 2026 | 16.3% | 24.2% | 16.3% | 10.9% | 10.9% | 8.9% | 4.9% | 3.3% | 2.7% | 1.8% |
| Mar 2026 | 38.6% | 19% | 11.6% | 7.8% | 7.8% | 6.4% | 3.5% | 2.3% | 1.6% | 1.6% |
| Apr 2026 | 35% | 21% | 12.8% | 8.6% | 7% | 5.7% | 3.8% | 2.6% | 2.1% | 1.4% |
| May 2026 | 18.5% | 24.7% | 18.5% | 12.4% | 8.3% | 6.8% | 3.7% | 3% | 2.5% | 1.6% |
| Jun 2026 | 14.4% | 21.4% | 26.3% | 14.4% | 7.9% | 5.3% | 4.3% | 2.4% | 1.9% | 1.6% |
| Jul 2026 | 21.4% | 22.3% | 21.4% | 11.8% | 7.9% | 5.3% | 4.3% | 2.4% | 1.9% | 1.3% |
| Aug 2026 | 46.6% | 17% | 11.5% | 7.7% | 6.3% | 4.2% | 2.3% | 1.9% | 1.5% | 1% |
| Sep 2026 | 43.2% | 19.3% | 10.6% | 8.7% | 5.8% | 4.8% | 2.6% | 2.1% | 1.7% | 1.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.2% | 246K | -18.3% | -3.4 points | |
| 2, held 2nd | 19.3% | 110K | 0% | +2.3 points | |
| 3, held 3rd | 10.6% | 60.5K | -18.2% | -0.8 points | |
| 4, held 4th | 8.7% | 49.5K | 0% | +1 points | |
| 5, held 5th | 5.8% | 33.1K | -18.3% | -0.5 points | |
| 6, held 6th | 4.8% | 27.1K | 0% | +0.6 points | |
| 7, held 7th | 2.6% | 14.8K | 0% | +0.3 points | |
| 8, held 8th | 2.1% | 12.1K | 0% | +0.2 points | |
| 9, held 9th | 1.7% | 9.9K | 0% | +0.2 points | |
| 10, held 10th | 1.2% | 6.6K | 0% | +0.1 points |
1.
AO43.2%
Held 1st. 246K estimated branded searches, -18.3% vs prior month. Share -3.4 points.
2.
Currys19.3%
Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +2.3 points.
10.6%
Held 3rd. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.8 points.
8.7%
Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +1 points.
5.
Euronics5.8%
Held 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.5 points.
6.
Argos4.8%
Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share +0.6 points.
7.
Hughes2.6%
Held 7th. 14.8K estimated branded searches, 0% vs prior month. Share +0.3 points.
2.1%
Held 8th. 12.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
1.7%
Held 9th. 9.9K estimated branded searches, 0% vs prior month. Share +0.2 points.
1.2%
Held 10th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
John Lewis, Currys and Argos sell other things too, so only their searches that name this product count here, like “john lewis washing machines”.
Compare popularity between John Lewis and its closest rivals
Every comparison with John Lewis
81 comparisons
- Amazon vs John Lewis
- Argos vs John Lewis
- Currys vs John Lewis
- John Lewis vs M&S
- Harrods vs John Lewis
- John Lewis vs Selfridges
- Debenhams vs John Lewis
- AO vs John Lewis
- John Lewis vs Liberty London
- House of Fraser vs John Lewis
- Harvey Nichols vs John Lewis
- John Lewis vs Richer Sounds
- John Lewis vs Ruggable
- John Lewis vs Rugs Direct
- DUSK vs John Lewis
- John Lewis vs Piglet in Bed
- John Lewis vs Soak&Sleep
- Appliances Direct vs John Lewis
- Bed Kingdom vs John Lewis
- Bensons for Beds vs John Lewis
- Dreams vs John Lewis
- Euronics vs John Lewis
- Hughes vs John Lewis
- John Lewis vs Marks Electrical
- John Lewis vs Wayfair
- John Lewis vs Lights4fun
- John Lewis vs Pooky
- Jim Lawrence vs John Lewis
- John Lewis vs Sonic Direct
- DFS vs John Lewis
- Furniture Village vs John Lewis
- Heal's vs John Lewis
- John Lewis vs Loaf
- John Lewis vs Oak Furnitureland
- John Lewis vs Sofology
- Appliance City vs John Lewis
- Dowsing & Reynolds vs John Lewis
- John Lewis vs Time4Sleep
- John Lewis vs Swoon
- B&Q vs John Lewis
- Cox & Cox vs John Lewis
- Dunelm vs John Lewis
- Garden Trading vs John Lewis
- H&M Home vs John Lewis
- Habitat vs John Lewis
- IKEA vs John Lewis
- John Lewis vs Kettler
- John Lewis vs Next
- John Lewis vs Oliver Bonas
- John Lewis vs The Range
- John Lewis vs The White Company
- Bedfolk vs John Lewis
- Fortnum & Mason vs John Lewis
- John Lewis vs Lights.co.uk
- John Lewis vs Litecraft
- John Lewis vs Pagazzi
- Ann Summers vs John Lewis
- Boux Avenue vs John Lewis
- Bravissimo vs John Lewis
- Curvy Kate vs John Lewis
- John Lewis vs Waitrose
- John Lewis vs La Redoute
- John Lewis vs Silentnight
- Figleaves vs John Lewis
- John Lewis vs Maze
- John Lewis vs Virginia Hayward
- John Lewis vs Prestige Hampers
- John Lewis vs Simba
- Gardenesque vs John Lewis
- John Lewis vs Rattan Direct
- John Lewis vs Panache
- Hampers.com vs John Lewis
- Birchbox vs John Lewis
- Boots vs John Lewis
- Cult Beauty vs John Lewis
- GLOSSYBOX vs John Lewis
- John Lewis vs Latest in Beauty
- John Lewis vs Lookfantastic
- Bridgman vs John Lewis
- John Lewis vs Land of Rugs
- John Lewis vs The Rug Seller
How has branded search demand for John Lewis changed in the United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for John Lewis in the United Kingdom fell from 3.5M to 2.8M.
- Across the 12 months ending September 2026, John Lewis’ share of searches among appliance retailers in the United Kingdom decreased from 3.2% to 2.1%.
- Across the 12 months ending September 2026, John Lewis’ share of searches among appliance retailers in the United Kingdom peaked at 3.4% in January 2026 and was lowest at 1.9% in August 2026.
How did search popularity change for United Kingdom appliance retailers in September 2026?
6 changes
In September 2026, Currys gained share of searches among appliance retailers in the United Kingdom, from 17% to 19.3%.
In September 2026, Marks Electrical gained share of searches among appliance retailers in the United Kingdom, from 7.7% to 8.7%.
In September 2026, Argos gained share of searches among appliance retailers in the United Kingdom, from 4.2% to 4.8%.
In September 2026, AO lost share of searches among appliance retailers in the United Kingdom, from 46.6% to 43.2%.
In September 2026, Appliances Direct lost share of searches among appliance retailers in the United Kingdom, from 11.5% to 10.6%.
Euronics’ share of searches among appliance retailers in the United Kingdom has lost ground for 3 months in a row, from 7.9% to 5.8% in September 2026.
How are John Lewis’ branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using John Lewis’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- john lewis
- john lewis beauty box
- john lewis bedding
- john lewis beds
- john lewis bras
- john lewis furniture
- john lewis garden furniture
- john lewis hampers
- john lewis home
- john lewis lighting
- john lewis rugs
- john lewis washing machines
Do you work for John Lewis? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does John Lewis compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Electronics retailers | 4th of 6 | 6.8% | Show ranking |
| Department stores | 2nd of 8 | 23.6% | Show ranking |
| Homeware retailers | 9th of 9 | 0.04% | Show ranking |
| Furniture retailers | 10th of 11 | 0.1% | Show ranking |
| Lingerie brands | 6th of 8 | 0.29% | Show ranking |
| Appliance retailers | 8th of 10 | 2.1% | Shown above |
| Bed retailers | 5th of 7 | 4.2% | Show ranking |
| Rug retailers | 5th of 11 | 7.2% | Show ranking |
| Bedding brands | 6th of 10 | 6.7% | Show ranking |
| Garden furniture retailers | 6th of 14 | 3.4% | Show ranking |
| Hamper companies | 4th of 9 | 3% | Show ranking |
| Lighting retailers | 4th of 10 | 13.5% | Show ranking |
| Beauty boxes | 10th of 10 | 1.7% | Show ranking |
Is John Lewis your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.