Brandwave

How popular isJohn Lewis in search?

In September 2026, people searched for John Lewis by name about 2.8 million times in the United Kingdom, an 18% decrease from the previous year. These searches made up 3.1% of all United Kingdom hamper company searches, placing John Lewis fourth out of seven companies.

Share of searches, September 2026
  1. M&S57.4%
  2. Fortnum & Mason28.7%
  3. Harrods4.7%
  4. John Lewis3.1%
  5. Waitrose2.5%
  6. Selfridges2%
  7. Virginia Hayward1.7%
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Which hamper companies compete with John Lewis?

John Lewis against hamper companies in the United Kingdom, by month

Share of searches by month for M&S, Fortnum & Mason, Harrods, John Lewis, Waitrose, Selfridges. The figures are in the table below the chart.

View monthly share of searches table
MonthM&SFortnum & MasonHarrodsJohn LewisWaitroseSelfridgesVirginia Hayward
Oct 202554.3%27.1%5.4%4.4%4.4%2.4%2%
Nov 202559.1%24.2%4.8%4.8%4%2.2%0.95%
Dec 202560.9%20.4%5%6.1%4.1%2.2%1.2%
Jan 202647.9%35.8%4.8%4.8%2.5%2.1%2.1%
Feb 202658%29%3.8%3.8%2.5%1.7%1.3%
Mar 202658.4%29.2%3.9%3.1%2.6%1.7%1.1%
Apr 202657.7%28.9%4.6%3%2.6%2.1%1.1%
May 202656.8%28.4%4.6%3.8%3%2%1.4%
Jun 202657.3%28.7%4.6%3.7%2.5%2.1%1.1%
Jul 202657.3%28.7%4.6%3.7%2.5%2.1%1.1%
Aug 202657.6%28.8%4.7%3.1%2.5%2.1%1.3%
Sep 202657.4%28.7%4.7%3.1%2.5%2%1.7%

  1. 1.M&S

    57.4%

    Held 1st. 54.2K estimated branded searches, +22.1% vs prior month. Share -0.2 points.

  2. 2.Fortnum & Mason

    28.7%

    Held 2nd. 27.1K estimated branded searches, +22.1% vs prior month. Share -0.1 points.

  3. 3.Harrods

    4.7%

    Held 3rd. 4.4K estimated branded searches, +22.2% vs prior month. Share 0 points.

  4. 4.John Lewis

    3.1%

    Held 4th. 2.9K estimated branded searches, +20.8% vs prior month. Share 0 points.

  5. 5.Waitrose

    2.5%

    Held 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.1 points.

  6. 6.Selfridges

    2%

    Held 6th. 1.9K estimated branded searches, +18.8% vs prior month. Share -0.1 points.

  7. 7.Virginia Hayward

    1.7%

    Held 7th. 1.6K estimated branded searches, +60% vs prior month. Share +0.4 points.

John Lewis, M&S and 3 other brands sell other things too, so only their searches that name this product count here, like “john lewis hampers”.

Compare search popularity between John Lewis and its closest rivals

Every comparison with John Lewis

55 comparisons

How has branded search demand for John Lewis changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for John Lewis in the United Kingdom fell from 3.4M to 2.8M.
  • Across the 12 months ending September 2026, John Lewis’ share of searches among hamper companies in the United Kingdom decreased from 4.4% to 3.1%.
  • Across the 12 months ending September 2026, John Lewis’ share of searches among hamper companies in the United Kingdom peaked at 6.1% in December 2025 and was lowest at 3% in April 2026.

How did search popularity change for United Kingdom hamper companies in September 2026?

6 changes

  1. Estimated monthly branded searches for Waitrose in the United Kingdom fell 55.6% over 12 measured months, from 5.4K to 2.4K in September 2026.

  2. Estimated monthly branded searches for John Lewis in the United Kingdom fell 46.3% over 12 measured months, from 5.4K to 2.9K in September 2026.

  3. Estimated monthly branded searches for Selfridges in the United Kingdom fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.

  4. Estimated monthly branded searches for Harrods in the United Kingdom fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

  5. Estimated monthly branded searches for Virginia Hayward in the United Kingdom fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.

  6. Estimated monthly branded searches for Fortnum & Mason in the United Kingdom fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

How are John Lewis’ branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using John Lewis’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • john lewis
  • john lewis bedding
  • john lewis beds
  • john lewis bras
  • john lewis furniture
  • john lewis garden furniture
  • john lewis hampers
  • john lewis home

Do you work for John Lewis? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does John Lewis compete?

John Lewis is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Electronics retailers4th of 66.8%Show ranking
Department stores2nd of 823.6%Show ranking
Homeware retailers9th of 90.04%Show ranking
Furniture retailers10th of 110.1%Show ranking
Lingerie brands6th of 80.29%Show ranking
Bed retailers5th of 74.2%Show ranking
Bedding brands6th of 106.7%Show ranking
Garden furniture retailers6th of 133.4%Show ranking
Hamper companies4th of 73.1%Shown above
Creator with pink hair and a pink jacket

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