Harrods vs John Lewis:Which is searched more in the United Kingdom?
In September 2026, Harrods had more branded searches than John Lewis among hamper companies in the United Kingdom. Harrods had about 4,400 branded searches, while John Lewis had 2,900. Harrods made up 4.7% of all hamper company searches we track, and John Lewis accounted for 3.1%.
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Is Harrods or John Lewis more popular in search?
Compare the shops people in the UK order food and gift hampers from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Harrods, John Lewis. The figures are in the table below the chart.
View monthly share of searches table
| Month | M&S | Fortnum & Mason | Harrods | John Lewis | Waitrose | Selfridges | Virginia Hayward |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.3% | 27.1% | 5.4% | 4.4% | 4.4% | 2.4% | 2% |
| Nov 2025 | 59.1% | 24.2% | 4.8% | 4.8% | 4% | 2.2% | 0.95% |
| Dec 2025 | 60.9% | 20.4% | 5% | 6.1% | 4.1% | 2.2% | 1.2% |
| Jan 2026 | 47.9% | 35.8% | 4.8% | 4.8% | 2.5% | 2.1% | 2.1% |
| Feb 2026 | 58% | 29% | 3.8% | 3.8% | 2.5% | 1.7% | 1.3% |
| Mar 2026 | 58.4% | 29.2% | 3.9% | 3.1% | 2.6% | 1.7% | 1.1% |
| Apr 2026 | 57.7% | 28.9% | 4.6% | 3% | 2.6% | 2.1% | 1.1% |
| May 2026 | 56.8% | 28.4% | 4.6% | 3.8% | 3% | 2% | 1.4% |
| Jun 2026 | 57.3% | 28.7% | 4.6% | 3.7% | 2.5% | 2.1% | 1.1% |
| Jul 2026 | 57.3% | 28.7% | 4.6% | 3.7% | 2.5% | 2.1% | 1.1% |
| Aug 2026 | 57.6% | 28.8% | 4.7% | 3.1% | 2.5% | 2.1% | 1.3% |
| Sep 2026 | 57.4% | 28.7% | 4.7% | 3.1% | 2.5% | 2% | 1.7% |
Harrods and John Lewis sell other things too, so only their searches that name this product count here, like “harrods hampers”.
How has the Harrods and John Lewis comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: John Lewis took it in December 2025, Harrods took it in March 2026.
- Across the 12 months ending September 2026, Harrods’ share of searches among hamper companies in the United Kingdom moved from 5.4% to 4.7%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
- Across the 12 months ending September 2026, John Lewis’ share of searches among hamper companies in the United Kingdom moved from 4.4% to 3.1%, and its estimated monthly branded searches moved from 5.4K to 2.9K.
How did search popularity change for United Kingdom hamper companies in September 2026?
2 changes
Estimated monthly branded searches for John Lewis in the United Kingdom fell 46.3% over 12 measured months, from 5.4K to 2.9K in September 2026.
Estimated monthly branded searches for Harrods in the United Kingdom fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Harrods’ and John Lewis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Harrods
1 branded search term
- harrods hampers
John Lewis
1 branded search term
- john lewis hampers
Other head-to-heads among hamper companies
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