Hamper companies in the United Kingdom:Which are searched most?

Name: Hamper companies in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, M&S was the most searched among hamper companies in the United Kingdom, with an estimated 54.2K branded searches, 57.4% of all searches for the seven we track.

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Share of searchesLeaderboard

Compare the shops people in the UK order food and gift hampers from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of searches among hamper companies in the United Kingdom, by month

Month	M&S	Fortnum & Mason	Harrods	John Lewis	Waitrose	Selfridges	Virginia Hayward
Oct 2025	54.3%	27.1%	5.4%	4.4%	4.4%	2.4%	2%
Nov 2025	59.1%	24.2%	4.8%	4.8%	4%	2.2%	0.95%
Dec 2025	60.9%	20.4%	5%	6.1%	4.1%	2.2%	1.2%
Jan 2026	47.9%	35.8%	4.8%	4.8%	2.5%	2.1%	2.1%
Feb 2026	58%	29%	3.8%	3.8%	2.5%	1.7%	1.3%
Mar 2026	58.4%	29.2%	3.9%	3.1%	2.6%	1.7%	1.1%
Apr 2026	57.7%	28.9%	4.6%	3%	2.6%	2.1%	1.1%
May 2026	56.8%	28.4%	4.6%	3.8%	3%	2%	1.4%
Jun 2026	57.3%	28.7%	4.6%	3.7%	2.5%	2.1%	1.1%
Jul 2026	57.3%	28.7%	4.6%	3.7%	2.5%	2.1%	1.1%
Aug 2026	57.6%	28.8%	4.7%	3.1%	2.5%	2.1%	1.3%
Sep 2026	57.4%	28.7%	4.7%	3.1%	2.5%	2%	1.7%

This month’s ranking, September 2026

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	M&S	57.4%	54.2K	+22.1%	-0.2 points
2, held 2nd	Fortnum & Mason	28.7%	27.1K	+22.1%	-0.1 points
3, held 3rd	Harrods	4.7%	4.4K	+22.2%	0 points
4, held 4th	John Lewis	3.1%	2.9K	+20.8%	0 points
5, held 5th	Waitrose	2.5%	2.4K	+26.3%	+0.1 points
6, held 6th	Selfridges	2%	1.9K	+18.8%	-0.1 points
7, held 7th	Virginia Hayward	1.7%	1.6K	+60%	+0.4 points

1.M&S
57.4%
Held 1st. 54.2K estimated branded searches, +22.1% vs prior month. Share -0.2 points.
2.Fortnum & Mason
28.7%
Held 2nd. 27.1K estimated branded searches, +22.1% vs prior month. Share -0.1 points.
3.Harrods
4.7%
Held 3rd. 4.4K estimated branded searches, +22.2% vs prior month. Share 0 points.
4.John Lewis
3.1%
Held 4th. 2.9K estimated branded searches, +20.8% vs prior month. Share 0 points.
5.Waitrose
2.5%
Held 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.1 points.
6.Selfridges
2%
Held 6th. 1.9K estimated branded searches, +18.8% vs prior month. Share -0.1 points.
7.Virginia Hayward
1.7%
Held 7th. 1.6K estimated branded searches, +60% vs prior month. Share +0.4 points.

M&S, Harrods and 3 other brands sell other things too, so only their searches that name this product count here, like “m&s hampers”.

Compare search popularity between leading brands

Which brand is most popular in search among hamper companies in the United Kingdom?

7 brands

In September 2026, M&S was the most searched among hamper companies in the United Kingdom, with an estimated 54.2K branded searches, 57.4% of all searches for the seven we track. Fortnum & Mason is in 2nd place, 28.7 percentage points behind at 28.7%.

United Kingdom hamper companies, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
M&S	54.3% → 57.4%	60.9%Dec 2025	47.9%Jan 2026	1st
Fortnum & Mason	27.1% → 28.7%	35.8%Jan 2026	20.4%Dec 2025	2nd
Harrods	5.4% → 4.7%	5.4%Oct 2025	3.8%Feb 2026	3rd
John Lewis	4.4% → 3.1%	6.1%Dec 2025	3%Apr 2026	4th
Waitrose	4.4% → 2.5%	4.4%Oct 2025	2.5%Jun 2026	5th
Selfridges	2.4% → 2%	2.4%Oct 2025	1.7%Feb 2026	6th
Virginia Hayward	2% → 1.7%	2.1%Jan 2026	0.95%Nov 2025	7th

Each finding as a sentence

Across the 12 months ending September 2026, M&S’s share of searches among hamper companies in the United Kingdom increased from 54.3% to 57.4%.
Across the 12 months ending September 2026, Fortnum & Mason’s share of searches among hamper companies in the United Kingdom increased from 27.1% to 28.7%.
Across the 12 months ending September 2026, Harrods’ share of searches among hamper companies in the United Kingdom decreased from 5.4% to 4.7%.
Across the 12 months ending September 2026, John Lewis’ share of searches among hamper companies in the United Kingdom decreased from 4.4% to 3.1%.
Across the 12 months ending September 2026, Waitrose’s share of searches among hamper companies in the United Kingdom decreased from 4.4% to 2.5%.
Across the 12 months ending September 2026, M&S’s share of searches among hamper companies in the United Kingdom peaked at 60.9% in December 2025 and was lowest at 47.9% in January 2026.
Across the 12 months ending September 2026, Fortnum & Mason’s share of searches among hamper companies in the United Kingdom peaked at 35.8% in January 2026 and was lowest at 20.4% in December 2025.
Across the 12 months ending September 2026, Harrods’ share of searches among hamper companies in the United Kingdom peaked at 5.4% in October 2025 and was lowest at 3.8% in February 2026.
Across the 12 months ending September 2026, John Lewis’ share of searches among hamper companies in the United Kingdom peaked at 6.1% in December 2025 and was lowest at 3% in April 2026.
Across the 12 months ending September 2026, Waitrose’s share of searches among hamper companies in the United Kingdom peaked at 4.4% in October 2025 and was lowest at 2.5% in June 2026.
Across the 12 months ending September 2026, Virginia Hayward’s share of searches among hamper companies in the United Kingdom peaked at 2.1% in January 2026 and was lowest at 0.95% in November 2025.
Across the 12 months ending September 2026, Selfridges and Virginia Hayward held steady: their share of searches among hamper companies in the United Kingdom each moved less than 0.5 percentage points.

How did search popularity change for United Kingdom hamper companies in September 2026?

7 changes

Estimated monthly branded searches for Waitrose in the United Kingdom fell 55.6% over 12 measured months, from 5.4K to 2.4K in September 2026.
Estimated monthly branded searches for John Lewis in the United Kingdom fell 46.3% over 12 measured months, from 5.4K to 2.9K in September 2026.
Estimated monthly branded searches for Selfridges in the United Kingdom fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.
Estimated monthly branded searches for Harrods in the United Kingdom fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.
Estimated monthly branded searches for Virginia Hayward in the United Kingdom fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.
Estimated monthly branded searches for Fortnum & Mason in the United Kingdom fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
Estimated monthly branded searches for M&S in the United Kingdom fell 18.1% over 12 measured months, from 66.2K to 54.2K in September 2026.

How are branded searches counted for hamper companies?

8 search terms

Each brand's share of searches among hamper companies comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.