Harrods vs Waitrose:Which is searched more in the United Kingdom?
In September 2026, Harrods had more branded searches than Waitrose among hamper companies in the United Kingdom. Harrods had about 4,400 branded searches, while Waitrose had 2,400. Harrods made up 4.7% of all hamper company searches we track, and Waitrose accounted for 2.5%.
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Is Harrods or Waitrose more popular in search?
Compare the shops people in the UK order food and gift hampers from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Harrods, Waitrose. The figures are in the table below the chart.
View monthly share of searches table
| Month | M&S | Fortnum & Mason | Harrods | John Lewis | Waitrose | Selfridges | Virginia Hayward |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.3% | 27.1% | 5.4% | 4.4% | 4.4% | 2.4% | 2% |
| Nov 2025 | 59.1% | 24.2% | 4.8% | 4.8% | 4% | 2.2% | 0.95% |
| Dec 2025 | 60.9% | 20.4% | 5% | 6.1% | 4.1% | 2.2% | 1.2% |
| Jan 2026 | 47.9% | 35.8% | 4.8% | 4.8% | 2.5% | 2.1% | 2.1% |
| Feb 2026 | 58% | 29% | 3.8% | 3.8% | 2.5% | 1.7% | 1.3% |
| Mar 2026 | 58.4% | 29.2% | 3.9% | 3.1% | 2.6% | 1.7% | 1.1% |
| Apr 2026 | 57.7% | 28.9% | 4.6% | 3% | 2.6% | 2.1% | 1.1% |
| May 2026 | 56.8% | 28.4% | 4.6% | 3.8% | 3% | 2% | 1.4% |
| Jun 2026 | 57.3% | 28.7% | 4.6% | 3.7% | 2.5% | 2.1% | 1.1% |
| Jul 2026 | 57.3% | 28.7% | 4.6% | 3.7% | 2.5% | 2.1% | 1.1% |
| Aug 2026 | 57.6% | 28.8% | 4.7% | 3.1% | 2.5% | 2.1% | 1.3% |
| Sep 2026 | 57.4% | 28.7% | 4.7% | 3.1% | 2.5% | 2% | 1.7% |
Harrods and Waitrose sell other things too, so only their searches that name this product count here, like “harrods hampers”.
How has the Harrods and Waitrose comparison changed over the last 12 months?
3 findings
- Harrods was ahead of Waitrose in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Harrods’ share of searches among hamper companies in the United Kingdom moved from 5.4% to 4.7%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
- Across the 12 months ending September 2026, Waitrose’s share of searches among hamper companies in the United Kingdom moved from 4.4% to 2.5%, and its estimated monthly branded searches moved from 5.4K to 2.4K.
How did search popularity change for United Kingdom hamper companies in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Harrods’ and Waitrose’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among hamper companies
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