John Lewis vs Kettler:Which is searched more in the United Kingdom?
In September 2026, Kettler had more branded searches than John Lewis among garden furniture retailers in the United Kingdom. Kettler had about 5,400 branded searches, while John Lewis had 4,400. Kettler made up 4.2% of all garden furniture retailer searches we track, and John Lewis accounted for 3.4%.
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Is John Lewis or Kettler more popular in search?
Compare the shops people in the UK buy garden furniture from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Kettler, John Lewis. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cox & Cox | Garden Trading | The Range | Kettler | B&Q | John Lewis | Maze | Dunelm | Wayfair | Next | Gardenesque | Rattan Direct | Bridgman |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 62.1% | 22.8% | 3% | 2.5% | 1.9% | 1.9% | 1.1% | 0.9% | 0.74% | 0.6% | 0.9% | 1% | 0.6% |
| Nov 2025 | 74.8% | 18.5% | 1.1% | 1.3% | 0.68% | 0.88% | 0.54% | 0.33% | 0.26% | 0.26% | 0.33% | 0.68% | 0.37% |
| Dec 2025 | 71.6% | 21.4% | 1.3% | 1.3% | 0.79% | 1% | 0.51% | 0.38% | 0.25% | 0.31% | 0.31% | 0.57% | 0.28% |
| Jan 2026 | 59.6% | 21.8% | 4.3% | 2.8% | 2.4% | 2.4% | 1.2% | 1.6% | 0.86% | 0.98% | 0.47% | 0.98% | 0.58% |
| Feb 2026 | 46.6% | 16.9% | 11.2% | 5% | 5% | 5% | 1.6% | 2.7% | 1.5% | 1.8% | 0.82% | 1.2% | 0.79% |
| Mar 2026 | 27.7% | 10% | 18.1% | 8.1% | 9.9% | 8.1% | 2.4% | 6.6% | 2.9% | 3.6% | 0.58% | 1.3% | 0.61% |
| Apr 2026 | 23% | 8.1% | 21.9% | 8% | 12% | 8% | 2% | 8% | 3.6% | 2.9% | 0.56% | 1.3% | 0.51% |
| May 2026 | 19.6% | 8.4% | 22.6% | 8.3% | 12.4% | 8.3% | 2.1% | 8.3% | 3.7% | 3.7% | 0.73% | 1.3% | 0.49% |
| Jun 2026 | 24.2% | 8.6% | 18.9% | 8.5% | 12.7% | 8.5% | 2.1% | 6.9% | 3.8% | 3.1% | 0.89% | 1.4% | 0.55% |
| Jul 2026 | 27.6% | 7.8% | 21% | 7.7% | 11.5% | 7.7% | 1.9% | 6.3% | 3.4% | 2.3% | 1% | 1.2% | 0.45% |
| Aug 2026 | 34.3% | 14.9% | 14.8% | 6.6% | 9.9% | 6.6% | 2% | 3.6% | 2.9% | 1.6% | 1% | 1.3% | 0.52% |
| Sep 2026 | 58.4% | 17.4% | 6.3% | 4.2% | 3.4% | 3.4% | 1.3% | 1.2% | 1.2% | 1% | 0.78% | 0.78% | 0.47% |
John Lewis sells other things too, so only its searches that name this product count here, like “john lewis garden furniture”.
How has the John Lewis and Kettler comparison changed over the last 12 months?
3 findings
- Kettler was ahead of John Lewis in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, John Lewis’ share of searches among garden furniture retailers in the United Kingdom moved from 1.9% to 3.4%, and its estimated monthly branded searches moved from 1.9K to 4.4K.
- Across the 12 months ending September 2026, Kettler’s share of searches among garden furniture retailers in the United Kingdom moved from 2.5% to 4.2%, and its estimated monthly branded searches moved from 2.4K to 5.4K.
How did search popularity change for United Kingdom garden furniture retailers in September 2026?
2 changes
In September 2026, John Lewis lost share of searches among garden furniture retailers in the United Kingdom, from 6.6% to 3.4%.
In September 2026, Kettler lost share of searches among garden furniture retailers in the United Kingdom, from 6.6% to 4.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using John Lewis’ and Kettler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
John Lewis
1 branded search term
- john lewis garden furniture
Kettler
1 branded search term
- kettler garden furniture
Other head-to-heads among garden furniture retailers
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