How popular isJohn Lewis in search?
In September 2026, people searched for John Lewis by name about 2.8 million times in the United Kingdom, an 18% decrease from the previous year. These searches made up 3.4% of all United Kingdom garden furniture retailer searches, placing John Lewis sixth out of 13 retailers.
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Which garden furniture retailers compete with John Lewis?
Share of searches by month for Cox & Cox, Garden Trading, The Range, Kettler, B&Q, John Lewis. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cox & Cox | Garden Trading | The Range | Kettler | B&Q | John Lewis | Maze | Dunelm | Wayfair | Next | Gardenesque | Rattan Direct | Bridgman |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 62.1% | 22.8% | 3% | 2.5% | 1.9% | 1.9% | 1.1% | 0.9% | 0.74% | 0.6% | 0.9% | 1% | 0.6% |
| Nov 2025 | 74.8% | 18.5% | 1.1% | 1.3% | 0.68% | 0.88% | 0.54% | 0.33% | 0.26% | 0.26% | 0.33% | 0.68% | 0.37% |
| Dec 2025 | 71.6% | 21.4% | 1.3% | 1.3% | 0.79% | 1% | 0.51% | 0.38% | 0.25% | 0.31% | 0.31% | 0.57% | 0.28% |
| Jan 2026 | 59.6% | 21.8% | 4.3% | 2.8% | 2.4% | 2.4% | 1.2% | 1.6% | 0.86% | 0.98% | 0.47% | 0.98% | 0.58% |
| Feb 2026 | 46.6% | 16.9% | 11.2% | 5% | 5% | 5% | 1.6% | 2.7% | 1.5% | 1.8% | 0.82% | 1.2% | 0.79% |
| Mar 2026 | 27.7% | 10% | 18.1% | 8.1% | 9.9% | 8.1% | 2.4% | 6.6% | 2.9% | 3.6% | 0.58% | 1.3% | 0.61% |
| Apr 2026 | 23% | 8.1% | 21.9% | 8% | 12% | 8% | 2% | 8% | 3.6% | 2.9% | 0.56% | 1.3% | 0.51% |
| May 2026 | 19.6% | 8.4% | 22.6% | 8.3% | 12.4% | 8.3% | 2.1% | 8.3% | 3.7% | 3.7% | 0.73% | 1.3% | 0.49% |
| Jun 2026 | 24.2% | 8.6% | 18.9% | 8.5% | 12.7% | 8.5% | 2.1% | 6.9% | 3.8% | 3.1% | 0.89% | 1.4% | 0.55% |
| Jul 2026 | 27.6% | 7.8% | 21% | 7.7% | 11.5% | 7.7% | 1.9% | 6.3% | 3.4% | 2.3% | 1% | 1.2% | 0.45% |
| Aug 2026 | 34.3% | 14.9% | 14.8% | 6.6% | 9.9% | 6.6% | 2% | 3.6% | 2.9% | 1.6% | 1% | 1.3% | 0.52% |
| Sep 2026 | 58.4% | 17.4% | 6.3% | 4.2% | 3.4% | 3.4% | 1.3% | 1.2% | 1.2% | 1% | 0.78% | 0.78% | 0.47% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.4% | 74.7K | +18.8% | +24.1 points | |
| 2, held 2nd | 17.4% | 22.3K | -18.5% | +2.5 points | |
| 3, held 3rd | 6.3% | 8.1K | -70.1% | -8.4 points | |
| 4, moved from 6th to 4th | 4.2% | 5.4K | -55.4% | -2.4 pointsmoved from 6th to 4th | |
| 5, moved from 4th to 5th | 3.4% | 4.4K | -75.7% | -6.4 pointsmoved from 4th to 5th | |
| 6, moved from 5th to 6th | 3.4% | 4.4K | -63.6% | -3.2 pointsmoved from 5th to 6th | |
| 7, moved from 9th to 7th | 1.3% | 1.6K | -55.2% | -0.7 pointsmoved from 9th to 7th | |
| 8, moved from 7th to 8th | 1.2% | 1.6K | -75.8% | -2.3 pointsmoved from 7th to 8th | |
| 9, moved from 8th to 9th | 1.2% | 1.6K | -70.4% | -1.7 pointsmoved from 8th to 9th | |
| 10, held 10th | 1% | 1.3K | -55.2% | -0.6 points | |
| 11, moved from 12th to 11th | 0.78% | 1K | -47.4% | -0.3 pointsmoved from 12th to 11th | |
| 12, moved from 11th to 12th | 0.78% | 1K | -58.3% | -0.5 pointsmoved from 11th to 12th | |
| 13, held 13th | 0.47% | 600 | -37.5% | -0.1 points |
58.4%
Held 1st. 74.7K estimated branded searches, +18.8% vs prior month. Share +24.1 points.
17.4%
Held 2nd. 22.3K estimated branded searches, -18.5% vs prior month. Share +2.5 points.
6.3%
Held 3rd. 8.1K estimated branded searches, -70.1% vs prior month. Share -8.4 points.
4.
Kettler4.2%
Moved from 6th to 4th. 5.4K estimated branded searches, -55.4% vs prior month. Share -2.4 points.
5.
B&Q3.4%
Moved from 4th to 5th. 4.4K estimated branded searches, -75.7% vs prior month. Share -6.4 points.
3.4%
Moved from 5th to 6th. 4.4K estimated branded searches, -63.6% vs prior month. Share -3.2 points.
7.
Maze1.3%
Moved from 9th to 7th. 1.6K estimated branded searches, -55.2% vs prior month. Share -0.7 points.
8.
Dunelm1.2%
Moved from 7th to 8th. 1.6K estimated branded searches, -75.8% vs prior month. Share -2.3 points.
9.
Wayfair1.2%
Moved from 8th to 9th. 1.6K estimated branded searches, -70.4% vs prior month. Share -1.7 points.
10.
Next1%
Held 10th. 1.3K estimated branded searches, -55.2% vs prior month. Share -0.6 points.
11.
Gardenesque0.78%
Moved from 12th to 11th. 1K estimated branded searches, -47.4% vs prior month. Share -0.3 points.
0.78%
Moved from 11th to 12th. 1K estimated branded searches, -58.3% vs prior month. Share -0.5 points.
13.
Bridgman0.47%
Held 13th. 600 estimated branded searches, -37.5% vs prior month. Share -0.1 points.
John Lewis, The Range and 2 other brands sell other things too, so only their searches that name this product count here, like “john lewis garden furniture”.
Compare search popularity between John Lewis and its closest rivals
Every comparison with John Lewis
55 comparisons
- Amazon vs John Lewis
- Argos vs John Lewis
- Currys vs John Lewis
- John Lewis vs M&S
- Harrods vs John Lewis
- John Lewis vs Selfridges
- Debenhams vs John Lewis
- AO vs John Lewis
- John Lewis vs Liberty London
- House of Fraser vs John Lewis
- Harvey Nichols vs John Lewis
- John Lewis vs Richer Sounds
- DUSK vs John Lewis
- John Lewis vs Piglet in Bed
- John Lewis vs Soak&Sleep
- Bed Kingdom vs John Lewis
- Bensons for Beds vs John Lewis
- Dreams vs John Lewis
- DFS vs John Lewis
- Furniture Village vs John Lewis
- Heal's vs John Lewis
- John Lewis vs Loaf
- John Lewis vs Oak Furnitureland
- John Lewis vs Sofology
- John Lewis vs Time4Sleep
- John Lewis vs Swoon
- B&Q vs John Lewis
- Cox & Cox vs John Lewis
- Dunelm vs John Lewis
- Garden Trading vs John Lewis
- H&M Home vs John Lewis
- Habitat vs John Lewis
- IKEA vs John Lewis
- John Lewis vs Kettler
- John Lewis vs Next
- John Lewis vs Oliver Bonas
- John Lewis vs The Range
- John Lewis vs The White Company
- Bedfolk vs John Lewis
- Fortnum & Mason vs John Lewis
- Ann Summers vs John Lewis
- Boux Avenue vs John Lewis
- Bravissimo vs John Lewis
- Curvy Kate vs John Lewis
- John Lewis vs Waitrose
- John Lewis vs Silentnight
- Figleaves vs John Lewis
- John Lewis vs Maze
- John Lewis vs Virginia Hayward
- John Lewis vs Wayfair
- John Lewis vs Simba
- Gardenesque vs John Lewis
- John Lewis vs Rattan Direct
- John Lewis vs Panache
- Bridgman vs John Lewis
How has branded search demand for John Lewis changed in the United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for John Lewis in the United Kingdom fell from 3.4M to 2.8M.
- Across the 12 months ending September 2026, John Lewis’ share of searches among garden furniture retailers in the United Kingdom increased from 1.9% to 3.4%.
- Across the 12 months ending September 2026, John Lewis’ share of searches among garden furniture retailers in the United Kingdom peaked at 8.5% in June 2026 and was lowest at 0.88% in November 2025.
How did search popularity change for United Kingdom garden furniture retailers in September 2026?
6 changes
In September 2026, Cox & Cox gained share of searches among garden furniture retailers in the United Kingdom, from 34.3% to 58.4%.
In September 2026, Garden Trading gained share of searches among garden furniture retailers in the United Kingdom, from 14.9% to 17.4%.
In September 2026, The Range lost share of searches among garden furniture retailers in the United Kingdom, from 14.8% to 6.3%.
In September 2026, B&Q lost share of searches among garden furniture retailers in the United Kingdom, from 9.9% to 3.4%.
In September 2026, John Lewis lost share of searches among garden furniture retailers in the United Kingdom, from 6.6% to 3.4%.
In September 2026, Kettler lost share of searches among garden furniture retailers in the United Kingdom, from 6.6% to 4.2%.
How are John Lewis’ branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using John Lewis’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- john lewis
- john lewis bedding
- john lewis beds
- john lewis bras
- john lewis furniture
- john lewis garden furniture
- john lewis hampers
- john lewis home
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Where does John Lewis compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Electronics retailers | 4th of 6 | 6.8% | Show ranking |
| Department stores | 2nd of 8 | 23.6% | Show ranking |
| Homeware retailers | 9th of 9 | 0.04% | Show ranking |
| Furniture retailers | 10th of 11 | 0.1% | Show ranking |
| Lingerie brands | 6th of 8 | 0.29% | Show ranking |
| Bed retailers | 5th of 7 | 4.2% | Show ranking |
| Bedding brands | 6th of 10 | 6.7% | Show ranking |
| Garden furniture retailers | 6th of 13 | 3.4% | Shown above |
| Hamper companies | 4th of 7 | 3.1% | Show ranking |
Is John Lewis your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.