How popular isThe Range in search?
In September 2026, people searched for The Range by name about 2.2 million times in the United Kingdom, an 18% decrease from the previous year. These searches made up 6.3% of all United Kingdom garden furniture retailer searches, placing The Range third out of 13 retailers.
Cox & Cox58.4%
Garden Trading17.4%
The Range6.3%
Kettler4.2%
B&Q3.4%
John Lewis3.4%
Maze1.3%
Dunelm1.2%
Wayfair1.2%
Next1%- +3 more
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Which garden furniture retailers compete with The Range?
Share of searches by month for Cox & Cox, Garden Trading, The Range, Kettler, B&Q, John Lewis. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cox & Cox | Garden Trading | The Range | Kettler | B&Q | John Lewis | Maze | Dunelm | Wayfair | Next | Gardenesque | Rattan Direct | Bridgman |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 62.1% | 22.8% | 3% | 2.5% | 1.9% | 1.9% | 1.1% | 0.9% | 0.74% | 0.6% | 0.9% | 1% | 0.6% |
| Nov 2025 | 74.8% | 18.5% | 1.1% | 1.3% | 0.68% | 0.88% | 0.54% | 0.33% | 0.26% | 0.26% | 0.33% | 0.68% | 0.37% |
| Dec 2025 | 71.6% | 21.4% | 1.3% | 1.3% | 0.79% | 1% | 0.51% | 0.38% | 0.25% | 0.31% | 0.31% | 0.57% | 0.28% |
| Jan 2026 | 59.6% | 21.8% | 4.3% | 2.8% | 2.4% | 2.4% | 1.2% | 1.6% | 0.86% | 0.98% | 0.47% | 0.98% | 0.58% |
| Feb 2026 | 46.6% | 16.9% | 11.2% | 5% | 5% | 5% | 1.6% | 2.7% | 1.5% | 1.8% | 0.82% | 1.2% | 0.79% |
| Mar 2026 | 27.7% | 10% | 18.1% | 8.1% | 9.9% | 8.1% | 2.4% | 6.6% | 2.9% | 3.6% | 0.58% | 1.3% | 0.61% |
| Apr 2026 | 23% | 8.1% | 21.9% | 8% | 12% | 8% | 2% | 8% | 3.6% | 2.9% | 0.56% | 1.3% | 0.51% |
| May 2026 | 19.6% | 8.4% | 22.6% | 8.3% | 12.4% | 8.3% | 2.1% | 8.3% | 3.7% | 3.7% | 0.73% | 1.3% | 0.49% |
| Jun 2026 | 24.2% | 8.6% | 18.9% | 8.5% | 12.7% | 8.5% | 2.1% | 6.9% | 3.8% | 3.1% | 0.89% | 1.4% | 0.55% |
| Jul 2026 | 27.6% | 7.8% | 21% | 7.7% | 11.5% | 7.7% | 1.9% | 6.3% | 3.4% | 2.3% | 1% | 1.2% | 0.45% |
| Aug 2026 | 34.3% | 14.9% | 14.8% | 6.6% | 9.9% | 6.6% | 2% | 3.6% | 2.9% | 1.6% | 1% | 1.3% | 0.52% |
| Sep 2026 | 58.4% | 17.4% | 6.3% | 4.2% | 3.4% | 3.4% | 1.3% | 1.2% | 1.2% | 1% | 0.78% | 0.78% | 0.47% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.4% | 74.7K | +18.8% | +24.1 points | |
| 2, held 2nd | 17.4% | 22.3K | -18.5% | +2.5 points | |
| 3, held 3rd | 6.3% | 8.1K | -70.1% | -8.4 points | |
| 4, moved from 6th to 4th | 4.2% | 5.4K | -55.4% | -2.4 pointsmoved from 6th to 4th | |
| 5, moved from 4th to 5th | 3.4% | 4.4K | -75.7% | -6.4 pointsmoved from 4th to 5th | |
| 6, moved from 5th to 6th | 3.4% | 4.4K | -63.6% | -3.2 pointsmoved from 5th to 6th | |
| 7, moved from 9th to 7th | 1.3% | 1.6K | -55.2% | -0.7 pointsmoved from 9th to 7th | |
| 8, moved from 7th to 8th | 1.2% | 1.6K | -75.8% | -2.3 pointsmoved from 7th to 8th | |
| 9, moved from 8th to 9th | 1.2% | 1.6K | -70.4% | -1.7 pointsmoved from 8th to 9th | |
| 10, held 10th | 1% | 1.3K | -55.2% | -0.6 points | |
| 11, moved from 12th to 11th | 0.78% | 1K | -47.4% | -0.3 pointsmoved from 12th to 11th | |
| 12, moved from 11th to 12th | 0.78% | 1K | -58.3% | -0.5 pointsmoved from 11th to 12th | |
| 13, held 13th | 0.47% | 600 | -37.5% | -0.1 points |
58.4%
Held 1st. 74.7K estimated branded searches, +18.8% vs prior month. Share +24.1 points.
17.4%
Held 2nd. 22.3K estimated branded searches, -18.5% vs prior month. Share +2.5 points.
6.3%
Held 3rd. 8.1K estimated branded searches, -70.1% vs prior month. Share -8.4 points.
4.
Kettler4.2%
Moved from 6th to 4th. 5.4K estimated branded searches, -55.4% vs prior month. Share -2.4 points.
5.
B&Q3.4%
Moved from 4th to 5th. 4.4K estimated branded searches, -75.7% vs prior month. Share -6.4 points.
3.4%
Moved from 5th to 6th. 4.4K estimated branded searches, -63.6% vs prior month. Share -3.2 points.
7.
Maze1.3%
Moved from 9th to 7th. 1.6K estimated branded searches, -55.2% vs prior month. Share -0.7 points.
8.
Dunelm1.2%
Moved from 7th to 8th. 1.6K estimated branded searches, -75.8% vs prior month. Share -2.3 points.
9.
Wayfair1.2%
Moved from 8th to 9th. 1.6K estimated branded searches, -70.4% vs prior month. Share -1.7 points.
10.
Next1%
Held 10th. 1.3K estimated branded searches, -55.2% vs prior month. Share -0.6 points.
11.
Gardenesque0.78%
Moved from 12th to 11th. 1K estimated branded searches, -47.4% vs prior month. Share -0.3 points.
0.78%
Moved from 11th to 12th. 1K estimated branded searches, -58.3% vs prior month. Share -0.5 points.
13.
Bridgman0.47%
Held 13th. 600 estimated branded searches, -37.5% vs prior month. Share -0.1 points.
The Range, B&Q and 2 other brands sell other things too, so only their searches that name this product count here, like “the range garden furniture”.
Compare search popularity between The Range and its closest rivals
Every comparison with The Range
22 comparisons
- Dunelm vs The Range
- IKEA vs The Range
- B&M vs The Range
- Home Bargains vs The Range
- The Range vs TK Maxx
- Poundland vs The Range
- Oliver Bonas vs The Range
- The Range vs The White Company
- Next vs The Range
- Habitat vs The Range
- H&M Home vs The Range
- Poundstretcher vs The Range
- Cox & Cox vs The Range
- Garden Trading vs The Range
- Kettler vs The Range
- B&Q vs The Range
- John Lewis vs The Range
- Maze vs The Range
- The Range vs Wayfair
- Gardenesque vs The Range
- Rattan Direct vs The Range
- Bridgman vs The Range
How has branded search demand for The Range changed in the United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for The Range in the United Kingdom fell from 2.7M to 2.2M.
- Across the 12 months ending September 2026, The Range’s share of searches among garden furniture retailers in the United Kingdom increased from 3% to 6.3%.
- Across the 12 months ending September 2026, The Range’s share of searches among garden furniture retailers in the United Kingdom peaked at 22.6% in May 2026 and was lowest at 1.1% in November 2025.
How did search popularity change for United Kingdom garden furniture retailers in September 2026?
6 changes
In September 2026, Cox & Cox gained share of searches among garden furniture retailers in the United Kingdom, from 34.3% to 58.4%.
In September 2026, Garden Trading gained share of searches among garden furniture retailers in the United Kingdom, from 14.9% to 17.4%.
In September 2026, The Range lost share of searches among garden furniture retailers in the United Kingdom, from 14.8% to 6.3%.
In September 2026, B&Q lost share of searches among garden furniture retailers in the United Kingdom, from 9.9% to 3.4%.
In September 2026, John Lewis lost share of searches among garden furniture retailers in the United Kingdom, from 6.6% to 3.4%.
In September 2026, Kettler lost share of searches among garden furniture retailers in the United Kingdom, from 6.6% to 4.2%.
How are The Range’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using The Range’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- the range
- the range garden furniture
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Where does The Range compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Discount retailers | 4th of 6 | 16.3% | Show ranking |
| Homeware retailers | 3rd of 9 | 22.2% | Show ranking |
| Garden furniture retailers | 3rd of 13 | 6.3% | Shown above |
Is The Range your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.