Discount retailers in the United Kingdom:Which are most popular?
Home Bargains and TK Maxx share the highest share of searches among discount retailers in the United Kingdom, at 29.8% in September 2026. When we checked with ChatGPT and Google AI Overviews, Home Bargains showed up in every answer. Poundland was recommended most often, coming first in one out of three responses that gave a list.
Home BargainsShare of searches 29.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
TK MaxxShare of searches 29.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
B&MShare of searches 19.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
The RangeShare of searches 16.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
PoundlandShare of searches 4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
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Top discount retailers in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Home Bargains appeared every time. Poundland was recommended most often, coming first in one out of three answers that gave a list. Home Bargains was second, and B&M was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Poundland1st
- Home Bargains2nd
- B&M3rd
- TK Maxx4th
- The Range5th
Poundstretcher6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Home Bargains4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- B&M3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Poundland3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- TK Maxx2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- The Range1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Poundstretcher1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about discount retailers
4 answers
Asked ChatGPT
“What's the best discount store in the UK?”
Asked ChatGPT
“Which UK discount store has the best prices?”
Asked ChatGPT
“What are the biggest discount retailers in the UK?”
Searched Google, AI Overview
“discount stores”
Searched Google, AI Overview
“pound shop”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Which discount retailers do people search for most?
This chart shows how often people search Google for each discount retailer by name. Each line represents a brand's share of searches for all six discount retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for Home Bargains, TK Maxx, B&M, The Range, Poundland. The figures are in the table below the chart.
View monthly share of searches table
| Month | Home Bargains | TK Maxx | B&M | The Range | Poundland | Poundstretcher |
|---|---|---|---|---|---|---|
| Oct 2025 | 23.3% | 28.5% | 21.3% | 19.1% | 7% | 0.77% |
| Nov 2025 | 23.9% | 29.2% | 21.9% | 19.6% | 4.8% | 0.64% |
| Dec 2025 | 21.2% | 31.7% | 23.7% | 17.4% | 5.2% | 0.86% |
| Jan 2026 | 27.4% | 27.4% | 20.5% | 18.4% | 5.5% | 0.74% |
| Feb 2026 | 25.2% | 30.9% | 20% | 16.9% | 6.2% | 0.83% |
| Mar 2026 | 27.1% | 27.1% | 21.4% | 18.1% | 5.4% | 0.89% |
| Apr 2026 | 27.1% | 27.1% | 21.4% | 18.1% | 5.4% | 0.89% |
| May 2026 | 24.6% | 30% | 23.8% | 16.4% | 4% | 1.2% |
| Jun 2026 | 27.5% | 27.5% | 21.8% | 18.4% | 3.7% | 1.1% |
| Jul 2026 | 27.6% | 27.6% | 21.8% | 18.4% | 3.7% | 0.91% |
| Aug 2026 | 29.1% | 29.1% | 21.8% | 16% | 3.2% | 0.78% |
| Sep 2026 | 29.8% | 29.8% | 19.3% | 16.3% | 4% | 0.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29.8% | 4.1M | 0% | +0.7 points | |
| 2, held 2nd | 29.8% | 4.1M | 0% | +0.7 points | |
| 3, held 3rd | 19.3% | 2.7M | -13.4% | -2.5 points | |
| 4, held 4th | 16.3% | 2.2M | 0% | +0.4 points | |
| 5, held 5th | 4% | 550K | +22.2% | +0.8 points | |
| 6, held 6th | 0.8% | 110K | 0% | 0 points |
29.8%
Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share +0.7 points.
2.
TK Maxx29.8%
Held 2nd. 4.1M estimated branded searches, 0% vs prior month. Share +0.7 points.
3.
B&M19.3%
Held 3rd. 2.7M estimated branded searches, -13.4% vs prior month. Share -2.5 points.
16.3%
Held 4th. 2.2M estimated branded searches, 0% vs prior month. Share +0.4 points.
4%
Held 5th. 550K estimated branded searches, +22.2% vs prior month. Share +0.8 points.
0.8%
Held 6th. 110K estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among discount retailers in the United Kingdom?
6 brands
Home Bargains and TK Maxx share the highest share of searches among discount retailers in the United Kingdom, at 29.8% in September 2026.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Home Bargains | 23.3% → 29.8% | 29.8%Sep 2026 | 21.2%Dec 2025 | 2nd → 1st |
| TK Maxx | 28.5% → 29.8% | 31.7%Dec 2025 | 27.1%Mar 2026 | 1st → 2nd |
| B&M | 21.3% → 19.3% | 23.8%May 2026 | 19.3%Sep 2026 | 3rd |
| The Range | 19.1% → 16.3% | 19.6%Nov 2025 | 16%Aug 2026 | 4th |
| Poundland | 7% → 4% | 7%Oct 2025 | 3.2%Aug 2026 | 5th |
| Poundstretcher | 0.77% → 0.8% | 1.2%May 2026 | 0.64%Nov 2025 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Home Bargains’ share of searches among discount retailers in the United Kingdom increased from 23.3% to 29.8%.
- Across the 12 months ending September 2026, TK Maxx’s share of searches among discount retailers in the United Kingdom increased from 28.5% to 29.8%.
- Across the 12 months ending September 2026, B&M’s share of searches among discount retailers in the United Kingdom decreased from 21.3% to 19.3%.
- Across the 12 months ending September 2026, The Range’s share of searches among discount retailers in the United Kingdom decreased from 19.1% to 16.3%.
- Across the 12 months ending September 2026, Poundland’s share of searches among discount retailers in the United Kingdom decreased from 7% to 4%.
- Across the 12 months ending September 2026, Home Bargains’ share of searches among discount retailers in the United Kingdom peaked at 29.8% in September 2026 and was lowest at 21.2% in December 2025.
- Across the 12 months ending September 2026, TK Maxx’s share of searches among discount retailers in the United Kingdom peaked at 31.7% in December 2025 and was lowest at 27.1% in March 2026.
- Across the 12 months ending September 2026, B&M’s share of searches among discount retailers in the United Kingdom peaked at 23.8% in May 2026 and was lowest at 19.3% in September 2026.
- Across the 12 months ending September 2026, The Range’s share of searches among discount retailers in the United Kingdom peaked at 19.6% in November 2025 and was lowest at 16% in August 2026.
- Across the 12 months ending September 2026, Poundland’s share of searches among discount retailers in the United Kingdom peaked at 7% in October 2025 and was lowest at 3.2% in August 2026.
- Across the 12 months ending September 2026, Home Bargains rose from 2nd to 1st among discount retailers in the United Kingdom.
- Across the 12 months ending September 2026, TK Maxx fell from 1st to 2nd among discount retailers in the United Kingdom.
- Across the 12 months ending September 2026, Poundstretcher held steady: its share of searches among discount retailers in the United Kingdom moved less than 0.5 percentage points.
How did search popularity change for United Kingdom discount retailers in September 2026?
5 changes
In September 2026, Poundland gained share of searches among discount retailers in the United Kingdom, from 3.2% to 4%.
In September 2026, Home Bargains gained share of searches among discount retailers in the United Kingdom, from 29.1% to 29.8%.
In September 2026, TK Maxx gained share of searches among discount retailers in the United Kingdom, from 29.1% to 29.8%.
In September 2026, B&M lost share of searches among discount retailers in the United Kingdom, from 21.8% to 19.3%.
Estimated monthly branded searches for The Range in the United Kingdom fell 18.2% over 12 measured months, from 2.7M to 2.2M in September 2026.
Compare popularity between leading brands
- Home Bargains vs TK Maxx: compare popularity
- Home Bargains vs B&M: compare popularity
- Home Bargains vs The Range: compare popularity
- Home Bargains vs Poundland: compare popularity
- TK Maxx vs B&M: compare popularity
- TK Maxx vs The Range: compare popularity
- TK Maxx vs Poundland: compare popularity
- B&M vs The Range: compare popularity
- B&M vs Poundland: compare popularity
- The Range vs Poundland: compare popularity
- Compare any of these brands
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