Home Bargains vs TK Maxx:Which is more popular?
In September 2026, Home Bargains and TK Maxx were level in searches among discount retailers in the United Kingdom, with an estimated 4.1M branded searches each, at 29.8% of the total each. When we asked ChatGPT and Google AI Overviews about discount retailers, Home Bargains appeared in all four answers and TK Maxx in two. Home Bargains was mentioned before TK Maxx in every answer.
Who do people search for more?
Home Bargains and TK Maxx are searched for about as often as each other.
Who does AI mention more?
Home Bargains, mentioned in every answer we collected
Who does AI recommend more?
Home Bargains, named ahead of TK Maxx in every answer
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Top discount retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Home Bargains appeared in all four answers. TK Maxx was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Home Bargains was listed before TK Maxx in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Poundland1st- Home Bargains2nd
B&M3rd
TK Maxx4th
The Range5th
Poundstretcher6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Home Bargains4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- B&M3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Poundland3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- TK Maxx2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- The Range1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Poundstretcher1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about discount retailers
4 answers
Asked ChatGPT
“What's the best discount store in the UK?”
Asked ChatGPT
“Which UK discount store has the best prices?”
Asked ChatGPT
“What are the biggest discount retailers in the UK?”
Searched Google, AI Overview
“discount stores”
Searched Google, AI Overview
“pound shop”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is Home Bargains or TK Maxx more popular in search?
This chart shows how often people search Google for Home Bargains and TK Maxx by name. Each line represents a brand's share of searches for all six discount retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for Home Bargains, TK Maxx. The figures are in the table below the chart.
View monthly share of searches table
| Month | Home Bargains | TK Maxx | B&M | The Range | Poundland | Poundstretcher |
|---|---|---|---|---|---|---|
| Oct 2025 | 23.3% | 28.5% | 21.3% | 19.1% | 7% | 0.77% |
| Nov 2025 | 23.9% | 29.2% | 21.9% | 19.6% | 4.8% | 0.64% |
| Dec 2025 | 21.2% | 31.7% | 23.7% | 17.4% | 5.2% | 0.86% |
| Jan 2026 | 27.4% | 27.4% | 20.5% | 18.4% | 5.5% | 0.74% |
| Feb 2026 | 25.2% | 30.9% | 20% | 16.9% | 6.2% | 0.83% |
| Mar 2026 | 27.1% | 27.1% | 21.4% | 18.1% | 5.4% | 0.89% |
| Apr 2026 | 27.1% | 27.1% | 21.4% | 18.1% | 5.4% | 0.89% |
| May 2026 | 24.6% | 30% | 23.8% | 16.4% | 4% | 1.2% |
| Jun 2026 | 27.5% | 27.5% | 21.8% | 18.4% | 3.7% | 1.1% |
| Jul 2026 | 27.6% | 27.6% | 21.8% | 18.4% | 3.7% | 0.91% |
| Aug 2026 | 29.1% | 29.1% | 21.8% | 16% | 3.2% | 0.78% |
| Sep 2026 | 29.8% | 29.8% | 19.3% | 16.3% | 4% | 0.8% |
How has the Home Bargains and TK Maxx comparison changed over the last 12 months?
3 findings
- Home Bargains was ahead of TK Maxx in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Home Bargains’ share of searches among discount retailers in the United Kingdom moved from 23.3% to 29.8%, and its estimated monthly branded searches moved from 3.4M to 4.1M.
- Across the 12 months ending September 2026, TK Maxx’s share of searches among discount retailers in the United Kingdom moved from 28.5% to 29.8%, and its estimated monthly branded searches held steady at 4.1M.
How did search popularity change for United Kingdom discount retailers in September 2026?
2 changes
In September 2026, Home Bargains gained share of searches among discount retailers in the United Kingdom, from 29.1% to 29.8%.
In September 2026, TK Maxx gained share of searches among discount retailers in the United Kingdom, from 29.1% to 29.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Home Bargains’ and TK Maxx’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Home Bargains
1 branded search term
- home bargains
TK Maxx
1 branded search term
- tk maxx
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