The Range vs TK Maxx:Which is searched more in the United Kingdom?
In September 2026, TK Maxx had more branded searches than The Range among discount retailers in the United Kingdom. TK Maxx had about 4.1 million branded searches, while The Range had 2.2 million. TK Maxx made up 29.8% of all discount retailer searches we track, and The Range accounted for 16.3%.
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Is The Range or TK Maxx more popular in search?
Compare the discount and variety stores people in the UK shop at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for TK Maxx, The Range. The figures are in the table below the chart.
View monthly share of searches table
| Month | Home Bargains | TK Maxx | B&M | The Range | Poundland | Poundstretcher |
|---|---|---|---|---|---|---|
| Oct 2025 | 23.3% | 28.5% | 21.3% | 19.1% | 7% | 0.77% |
| Nov 2025 | 23.9% | 29.2% | 21.9% | 19.6% | 4.8% | 0.64% |
| Dec 2025 | 21.2% | 31.7% | 23.7% | 17.4% | 5.2% | 0.86% |
| Jan 2026 | 27.4% | 27.4% | 20.5% | 18.4% | 5.5% | 0.74% |
| Feb 2026 | 25.2% | 30.9% | 20% | 16.9% | 6.2% | 0.83% |
| Mar 2026 | 27.1% | 27.1% | 21.4% | 18.1% | 5.4% | 0.89% |
| Apr 2026 | 27.1% | 27.1% | 21.4% | 18.1% | 5.4% | 0.89% |
| May 2026 | 24.6% | 30% | 23.8% | 16.4% | 4% | 1.2% |
| Jun 2026 | 27.5% | 27.5% | 21.8% | 18.4% | 3.7% | 1.1% |
| Jul 2026 | 27.6% | 27.6% | 21.8% | 18.4% | 3.7% | 0.91% |
| Aug 2026 | 29.1% | 29.1% | 21.8% | 16% | 3.2% | 0.78% |
| Sep 2026 | 29.8% | 29.8% | 19.3% | 16.3% | 4% | 0.8% |
How has the The Range and TK Maxx comparison changed over the last 12 months?
3 findings
- TK Maxx was ahead of The Range in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, The Range’s share of searches among discount retailers in the United Kingdom moved from 19.1% to 16.3%, and its estimated monthly branded searches moved from 2.7M to 2.2M.
- Across the 12 months ending September 2026, TK Maxx’s share of searches among discount retailers in the United Kingdom moved from 28.5% to 29.8%, and its estimated monthly branded searches held steady at 4.1M.
How did search popularity change for United Kingdom discount retailers in September 2026?
2 changes
In September 2026, TK Maxx gained share of searches among discount retailers in the United Kingdom, from 29.1% to 29.8%.
Estimated monthly branded searches for The Range in the United Kingdom fell 18.2% over 12 measured months, from 2.7M to 2.2M in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using The Range’s and TK Maxx’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among discount retailers
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