B&M vs Home Bargains:Which is more popular?
In September 2026, Home Bargains had more branded searches than B&M among discount retailers in the United Kingdom. Home Bargains had about 4.1 million branded searches, while B&M had 2.7 million. Home Bargains made up 29.8% of all discount retailer searches we track, and B&M accounted for 19.3%. When we asked ChatGPT and Google AI Overviews about discount retailers, Home Bargains appeared in all four answers and B&M in three. Home Bargains was mentioned before B&M in two out of three answers.
Who do people search for more?
Home Bargains, about 54% more searches than B&M
Who does AI mention more?
Home Bargains, mentioned in every answer we collected
Who does AI recommend more?
Home Bargains, named ahead of B&M in 2 of 3 answers
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Top discount retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Home Bargains appeared in all four answers. B&M was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Home Bargains was listed before B&M in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Poundland1st- Home Bargains2nd
B&M3rd
TK Maxx4th
The Range5th
Poundstretcher6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Home Bargains4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- B&M3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Poundland3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- TK Maxx2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- The Range1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Poundstretcher1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about discount retailers
4 answers
Asked ChatGPT
“What's the best discount store in the UK?”
Asked ChatGPT
“Which UK discount store has the best prices?”
Asked ChatGPT
“What are the biggest discount retailers in the UK?”
Searched Google, AI Overview
“discount stores”
Searched Google, AI Overview
“pound shop”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is B&M or Home Bargains more popular in search?
This chart shows how often people search Google for B&M and Home Bargains by name. Each line represents a brand's share of searches for all six discount retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for Home Bargains, B&M. The figures are in the table below the chart.
View monthly share of searches table
| Month | Home Bargains | TK Maxx | B&M | The Range | Poundland | Poundstretcher |
|---|---|---|---|---|---|---|
| Oct 2025 | 23.3% | 28.5% | 21.3% | 19.1% | 7% | 0.77% |
| Nov 2025 | 23.9% | 29.2% | 21.9% | 19.6% | 4.8% | 0.64% |
| Dec 2025 | 21.2% | 31.7% | 23.7% | 17.4% | 5.2% | 0.86% |
| Jan 2026 | 27.4% | 27.4% | 20.5% | 18.4% | 5.5% | 0.74% |
| Feb 2026 | 25.2% | 30.9% | 20% | 16.9% | 6.2% | 0.83% |
| Mar 2026 | 27.1% | 27.1% | 21.4% | 18.1% | 5.4% | 0.89% |
| Apr 2026 | 27.1% | 27.1% | 21.4% | 18.1% | 5.4% | 0.89% |
| May 2026 | 24.6% | 30% | 23.8% | 16.4% | 4% | 1.2% |
| Jun 2026 | 27.5% | 27.5% | 21.8% | 18.4% | 3.7% | 1.1% |
| Jul 2026 | 27.6% | 27.6% | 21.8% | 18.4% | 3.7% | 0.91% |
| Aug 2026 | 29.1% | 29.1% | 21.8% | 16% | 3.2% | 0.78% |
| Sep 2026 | 29.8% | 29.8% | 19.3% | 16.3% | 4% | 0.8% |
How has the B&M and Home Bargains comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: B&M took it in December 2025, Home Bargains took it in January 2026.
- Across the 12 months ending September 2026, B&M’s share of searches among discount retailers in the United Kingdom moved from 21.3% to 19.3%, and its estimated monthly branded searches moved from 3.1M to 2.7M.
- Across the 12 months ending September 2026, Home Bargains’ share of searches among discount retailers in the United Kingdom moved from 23.3% to 29.8%, and its estimated monthly branded searches moved from 3.4M to 4.1M.
How did search popularity change for United Kingdom discount retailers in September 2026?
2 changes
In September 2026, Home Bargains gained share of searches among discount retailers in the United Kingdom, from 29.1% to 29.8%.
In September 2026, B&M lost share of searches among discount retailers in the United Kingdom, from 21.8% to 19.3%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using B&M’s and Home Bargains’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
B&M
2 branded search terms
- b and m
- b&m
Home Bargains
1 branded search term
- home bargains
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