Brandwave

How popular isB&M?

In September 2026, people searched for B&M by name about 2.7 million times in the United Kingdom, a 13.4% decrease from the previous year. These searches made up 19.3% of all United Kingdom discount retailer searches, placing B&M third out of six retailers. When we asked both ChatGPT and Google AI Overviews about discount retailers, B&M appeared in three of the four answers and was the third most recommended of the six.

Search and AI answers in September 2026

B&M is the third most searched of 6 competitors and the third most recommended in AI answers.

  1. Home BargainsShare of searches 29.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  2. TK MaxxShare of searches 29.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  3. B&MShare of searches 19.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  4. The RangeShare of searches 16.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  5. PoundlandShare of searches 4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st

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Top discount retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, B&M was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. B&M is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Poundland1st
  2. Home Bargains2nd
  3. B&M3rd
  4. TK Maxx4th
  5. The Range5th
  6. Poundstretcher6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Home Bargains4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • B&M3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Poundland3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • TK Maxx2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Range1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Poundstretcher1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about discount retailers

4 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Which discount retailers compete with B&M?

B&M against discount retailers in the United Kingdom, by month

Share of searches by month for Home Bargains, TK Maxx, B&M, The Range, Poundland. The figures are in the table below the chart.

View monthly share of searches table
MonthHome BargainsTK MaxxB&MThe RangePoundlandPoundstretcher
Oct 202523.3%28.5%21.3%19.1%7%0.77%
Nov 202523.9%29.2%21.9%19.6%4.8%0.64%
Dec 202521.2%31.7%23.7%17.4%5.2%0.86%
Jan 202627.4%27.4%20.5%18.4%5.5%0.74%
Feb 202625.2%30.9%20%16.9%6.2%0.83%
Mar 202627.1%27.1%21.4%18.1%5.4%0.89%
Apr 202627.1%27.1%21.4%18.1%5.4%0.89%
May 202624.6%30%23.8%16.4%4%1.2%
Jun 202627.5%27.5%21.8%18.4%3.7%1.1%
Jul 202627.6%27.6%21.8%18.4%3.7%0.91%
Aug 202629.1%29.1%21.8%16%3.2%0.78%
Sep 202629.8%29.8%19.3%16.3%4%0.8%

  1. 1.Home Bargains

    29.8%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share +0.7 points.

  2. 2.TK Maxx

    29.8%

    Held 2nd. 4.1M estimated branded searches, 0% vs prior month. Share +0.7 points.

  3. 3.B&M

    19.3%

    Held 3rd. 2.7M estimated branded searches, -13.4% vs prior month. Share -2.5 points.

  4. 4.The Range

    16.3%

    Held 4th. 2.2M estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Poundland

    4%

    Held 5th. 550K estimated branded searches, +22.2% vs prior month. Share +0.8 points.

  6. 6.Poundstretcher

    0.8%

    Held 6th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between B&M and its closest rivals

Every comparison with B&M

5 comparisons

How has branded search demand for B&M changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for B&M in the United Kingdom fell from 3.1M to 2.7M.
  • Across the 12 months ending September 2026, B&M’s share of searches among discount retailers in the United Kingdom decreased from 21.3% to 19.3%.
  • Across the 12 months ending September 2026, B&M’s share of searches among discount retailers in the United Kingdom peaked at 23.8% in May 2026 and was lowest at 19.3% in September 2026.

How did search popularity change for United Kingdom discount retailers in September 2026?

5 changes

  1. In September 2026, Poundland gained share of searches among discount retailers in the United Kingdom, from 3.2% to 4%.

  2. In September 2026, Home Bargains gained share of searches among discount retailers in the United Kingdom, from 29.1% to 29.8%.

  3. In September 2026, TK Maxx gained share of searches among discount retailers in the United Kingdom, from 29.1% to 29.8%.

  4. In September 2026, B&M lost share of searches among discount retailers in the United Kingdom, from 21.8% to 19.3%.

  5. Estimated monthly branded searches for The Range in the United Kingdom fell 18.2% over 12 measured months, from 2.7M to 2.2M in September 2026.

How are B&M’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using B&M’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • b and m
  • b&m

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How the Brand Demand Index is measured

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