How popular isThe Range?
In September 2026, people searched for The Range by name about 2.2 million times in the United Kingdom, an 18.2% decrease from the previous year. These searches made up 16.3% of all United Kingdom discount retailer searches, placing The Range fourth out of six retailers. When we asked both ChatGPT and Google AI Overviews about discount retailers, The Range appeared in one of the four answers and was the fifth most recommended of the six.
The Range is the fourth most searched of 6 competitors and the fifth most recommended in AI answers.
Home BargainsShare of searches 29.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
TK MaxxShare of searches 29.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
B&MShare of searches 19.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
The RangeShare of searches 16.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
PoundlandShare of searches 4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
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Top discount retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, The Range was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. The Range is the fifth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Poundland1st
- Home Bargains2nd
- B&M3rd
- TK Maxx4th
- The Range5th
Poundstretcher6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Home Bargains4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- B&M3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Poundland3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- TK Maxx2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- The Range1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Poundstretcher1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about discount retailers
4 answers
Asked ChatGPT
“What's the best discount store in the UK?”
Asked ChatGPT
“Which UK discount store has the best prices?”
Asked ChatGPT
“What are the biggest discount retailers in the UK?”
Searched Google, AI Overview
“discount stores”
Searched Google, AI Overview
“pound shop”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Which discount retailers compete with The Range?
Share of searches by month for Home Bargains, TK Maxx, B&M, The Range, Poundland. The figures are in the table below the chart.
View monthly share of searches table
| Month | Home Bargains | TK Maxx | B&M | The Range | Poundland | Poundstretcher |
|---|---|---|---|---|---|---|
| Oct 2025 | 23.3% | 28.5% | 21.3% | 19.1% | 7% | 0.77% |
| Nov 2025 | 23.9% | 29.2% | 21.9% | 19.6% | 4.8% | 0.64% |
| Dec 2025 | 21.2% | 31.7% | 23.7% | 17.4% | 5.2% | 0.86% |
| Jan 2026 | 27.4% | 27.4% | 20.5% | 18.4% | 5.5% | 0.74% |
| Feb 2026 | 25.2% | 30.9% | 20% | 16.9% | 6.2% | 0.83% |
| Mar 2026 | 27.1% | 27.1% | 21.4% | 18.1% | 5.4% | 0.89% |
| Apr 2026 | 27.1% | 27.1% | 21.4% | 18.1% | 5.4% | 0.89% |
| May 2026 | 24.6% | 30% | 23.8% | 16.4% | 4% | 1.2% |
| Jun 2026 | 27.5% | 27.5% | 21.8% | 18.4% | 3.7% | 1.1% |
| Jul 2026 | 27.6% | 27.6% | 21.8% | 18.4% | 3.7% | 0.91% |
| Aug 2026 | 29.1% | 29.1% | 21.8% | 16% | 3.2% | 0.78% |
| Sep 2026 | 29.8% | 29.8% | 19.3% | 16.3% | 4% | 0.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29.8% | 4.1M | 0% | +0.7 points | |
| 2, held 2nd | 29.8% | 4.1M | 0% | +0.7 points | |
| 3, held 3rd | 19.3% | 2.7M | -13.4% | -2.5 points | |
| 4, held 4th | 16.3% | 2.2M | 0% | +0.4 points | |
| 5, held 5th | 4% | 550K | +22.2% | +0.8 points | |
| 6, held 6th | 0.8% | 110K | 0% | 0 points |
29.8%
Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share +0.7 points.
2.
TK Maxx29.8%
Held 2nd. 4.1M estimated branded searches, 0% vs prior month. Share +0.7 points.
3.
B&M19.3%
Held 3rd. 2.7M estimated branded searches, -13.4% vs prior month. Share -2.5 points.
16.3%
Held 4th. 2.2M estimated branded searches, 0% vs prior month. Share +0.4 points.
4%
Held 5th. 550K estimated branded searches, +22.2% vs prior month. Share +0.8 points.
0.8%
Held 6th. 110K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between The Range and its closest rivals
Every comparison with The Range
13 comparisons
How has branded search demand for The Range changed in the United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for The Range in the United Kingdom fell from 2.7M to 2.2M.
- Across the 12 months ending September 2026, The Range’s share of searches among discount retailers in the United Kingdom decreased from 19.1% to 16.3%.
- Across the 12 months ending September 2026, The Range’s share of searches among discount retailers in the United Kingdom peaked at 19.6% in November 2025 and was lowest at 16% in August 2026.
How did search popularity change for United Kingdom discount retailers in September 2026?
5 changes
In September 2026, Poundland gained share of searches among discount retailers in the United Kingdom, from 3.2% to 4%.
In September 2026, Home Bargains gained share of searches among discount retailers in the United Kingdom, from 29.1% to 29.8%.
In September 2026, TK Maxx gained share of searches among discount retailers in the United Kingdom, from 29.1% to 29.8%.
In September 2026, B&M lost share of searches among discount retailers in the United Kingdom, from 21.8% to 19.3%.
Estimated monthly branded searches for The Range in the United Kingdom fell 18.2% over 12 measured months, from 2.7M to 2.2M in September 2026.
How are The Range’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using The Range’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- the range
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Where does The Range compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Discount retailers | 4th of 6 | 16.3% | Shown above |
| Homeware retailers | 3rd of 9 | 22.2% | Show ranking |
Is The Range your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.