The Range vs TK Maxx:Which is more popular?
In September 2026, TK Maxx had more branded searches than The Range among discount retailers in the United Kingdom. TK Maxx had about 4.1 million branded searches, while The Range had 2.2 million. TK Maxx made up 29.8% of all discount retailer searches we track, and The Range accounted for 16.3%. When we asked ChatGPT and Google AI Overviews about discount retailers, TK Maxx appeared in two of the four answers and The Range in one. The Range and TK Maxx were each mentioned first in one of the two answers that named either.
Who do people search for more?
TK Maxx, about 83% more searches than The Range
Who does AI mention more?
TK Maxx, mentioned in 2 of 4 answers, The Range in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top discount retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, TK Maxx was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. The Range was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. The Range and TK Maxx were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Poundland1st
Home Bargains2nd
B&M3rd- TK Maxx4th
The Range5th
Poundstretcher6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Home Bargains4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- B&M3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Poundland3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- TK Maxx2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- The Range1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Poundstretcher1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about discount retailers
4 answers
Asked ChatGPT
“What's the best discount store in the UK?”
Asked ChatGPT
“Which UK discount store has the best prices?”
Asked ChatGPT
“What are the biggest discount retailers in the UK?”
Searched Google, AI Overview
“discount stores”
Searched Google, AI Overview
“pound shop”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is The Range or TK Maxx more popular in search?
This chart shows how often people search Google for The Range and TK Maxx by name. Each line represents a brand's share of searches for all six discount retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for TK Maxx, The Range. The figures are in the table below the chart.
View monthly share of searches table
| Month | Home Bargains | TK Maxx | B&M | The Range | Poundland | Poundstretcher |
|---|---|---|---|---|---|---|
| Oct 2025 | 23.3% | 28.5% | 21.3% | 19.1% | 7% | 0.77% |
| Nov 2025 | 23.9% | 29.2% | 21.9% | 19.6% | 4.8% | 0.64% |
| Dec 2025 | 21.2% | 31.7% | 23.7% | 17.4% | 5.2% | 0.86% |
| Jan 2026 | 27.4% | 27.4% | 20.5% | 18.4% | 5.5% | 0.74% |
| Feb 2026 | 25.2% | 30.9% | 20% | 16.9% | 6.2% | 0.83% |
| Mar 2026 | 27.1% | 27.1% | 21.4% | 18.1% | 5.4% | 0.89% |
| Apr 2026 | 27.1% | 27.1% | 21.4% | 18.1% | 5.4% | 0.89% |
| May 2026 | 24.6% | 30% | 23.8% | 16.4% | 4% | 1.2% |
| Jun 2026 | 27.5% | 27.5% | 21.8% | 18.4% | 3.7% | 1.1% |
| Jul 2026 | 27.6% | 27.6% | 21.8% | 18.4% | 3.7% | 0.91% |
| Aug 2026 | 29.1% | 29.1% | 21.8% | 16% | 3.2% | 0.78% |
| Sep 2026 | 29.8% | 29.8% | 19.3% | 16.3% | 4% | 0.8% |
How has the The Range and TK Maxx comparison changed over the last 12 months?
3 findings
- TK Maxx was ahead of The Range in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, The Range’s share of searches among discount retailers in the United Kingdom moved from 19.1% to 16.3%, and its estimated monthly branded searches moved from 2.7M to 2.2M.
- Across the 12 months ending September 2026, TK Maxx’s share of searches among discount retailers in the United Kingdom moved from 28.5% to 29.8%, and its estimated monthly branded searches held steady at 4.1M.
How did search popularity change for United Kingdom discount retailers in September 2026?
2 changes
In September 2026, TK Maxx gained share of searches among discount retailers in the United Kingdom, from 29.1% to 29.8%.
Estimated monthly branded searches for The Range in the United Kingdom fell 18.2% over 12 measured months, from 2.7M to 2.2M in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using The Range’s and TK Maxx’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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