Brandwave

How popular isDunelm in search?

In September 2026, people searched for Dunelm by name about 3.5 million times in the United Kingdom, an 18.5% decrease from the previous year. These searches made up 1.2% of all United Kingdom garden furniture retailer searches, placing Dunelm eighth out of 13 retailers.

Share of searches, September 2026
  1. Cox & Cox58.4%
  2. Garden Trading17.4%
  3. The Range6.3%
  4. Kettler4.2%
  5. B&Q3.4%
  6. John Lewis3.4%
  7. Maze1.3%
  8. Dunelm1.2%
  9. Wayfair1.2%
  10. Next1%
  11. +3 more
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Which garden furniture retailers compete with Dunelm?

Dunelm against garden furniture retailers in the United Kingdom, by month

Share of searches by month for Cox & Cox, Garden Trading, The Range, Kettler, B&Q, John Lewis, Dunelm. The figures are in the table below the chart.

View monthly share of searches table
MonthCox & CoxGarden TradingThe RangeKettlerB&QJohn LewisMazeDunelmWayfairNextGardenesqueRattan DirectBridgman
Oct 202562.1%22.8%3%2.5%1.9%1.9%1.1%0.9%0.74%0.6%0.9%1%0.6%
Nov 202574.8%18.5%1.1%1.3%0.68%0.88%0.54%0.33%0.26%0.26%0.33%0.68%0.37%
Dec 202571.6%21.4%1.3%1.3%0.79%1%0.51%0.38%0.25%0.31%0.31%0.57%0.28%
Jan 202659.6%21.8%4.3%2.8%2.4%2.4%1.2%1.6%0.86%0.98%0.47%0.98%0.58%
Feb 202646.6%16.9%11.2%5%5%5%1.6%2.7%1.5%1.8%0.82%1.2%0.79%
Mar 202627.7%10%18.1%8.1%9.9%8.1%2.4%6.6%2.9%3.6%0.58%1.3%0.61%
Apr 202623%8.1%21.9%8%12%8%2%8%3.6%2.9%0.56%1.3%0.51%
May 202619.6%8.4%22.6%8.3%12.4%8.3%2.1%8.3%3.7%3.7%0.73%1.3%0.49%
Jun 202624.2%8.6%18.9%8.5%12.7%8.5%2.1%6.9%3.8%3.1%0.89%1.4%0.55%
Jul 202627.6%7.8%21%7.7%11.5%7.7%1.9%6.3%3.4%2.3%1%1.2%0.45%
Aug 202634.3%14.9%14.8%6.6%9.9%6.6%2%3.6%2.9%1.6%1%1.3%0.52%
Sep 202658.4%17.4%6.3%4.2%3.4%3.4%1.3%1.2%1.2%1%0.78%0.78%0.47%

  1. 1.Cox & Cox

    58.4%

    Held 1st. 74.7K estimated branded searches, +18.8% vs prior month. Share +24.1 points.

  2. 2.Garden Trading

    17.4%

    Held 2nd. 22.3K estimated branded searches, -18.5% vs prior month. Share +2.5 points.

  3. 3.The Range

    6.3%

    Held 3rd. 8.1K estimated branded searches, -70.1% vs prior month. Share -8.4 points.

  4. 4.Kettler

    4.2%

    Moved from 6th to 4th. 5.4K estimated branded searches, -55.4% vs prior month. Share -2.4 points.

  5. 5.B&Q

    3.4%

    Moved from 4th to 5th. 4.4K estimated branded searches, -75.7% vs prior month. Share -6.4 points.

  6. 6.John Lewis

    3.4%

    Moved from 5th to 6th. 4.4K estimated branded searches, -63.6% vs prior month. Share -3.2 points.

  7. 7.Maze

    1.3%

    Moved from 9th to 7th. 1.6K estimated branded searches, -55.2% vs prior month. Share -0.7 points.

  8. 8.Dunelm

    1.2%

    Moved from 7th to 8th. 1.6K estimated branded searches, -75.8% vs prior month. Share -2.3 points.

  9. 9.Wayfair

    1.2%

    Moved from 8th to 9th. 1.6K estimated branded searches, -70.4% vs prior month. Share -1.7 points.

  10. 10.Next

    1%

    Held 10th. 1.3K estimated branded searches, -55.2% vs prior month. Share -0.6 points.

  11. 11.Gardenesque

    0.78%

    Moved from 12th to 11th. 1K estimated branded searches, -47.4% vs prior month. Share -0.3 points.

  12. 12.Rattan Direct

    0.78%

    Moved from 11th to 12th. 1K estimated branded searches, -58.3% vs prior month. Share -0.5 points.

  13. 13.Bridgman

    0.47%

    Held 13th. 600 estimated branded searches, -37.5% vs prior month. Share -0.1 points.

Dunelm, The Range and 2 other brands sell other things too, so only their searches that name this product count here, like “dunelm garden furniture”.

Compare search popularity between Dunelm and its closest rivals

Every comparison with Dunelm

34 comparisons

How has branded search demand for Dunelm changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Dunelm in the United Kingdom fell from 4.3M to 3.5M.
  • Across the 12 months ending September 2026, Dunelm’s share of searches among garden furniture retailers in the United Kingdom peaked at 8.3% in May 2026 and was lowest at 0.33% in November 2025.
  • Across the 12 months ending September 2026, Dunelm rose from 9th to 8th among garden furniture retailers in the United Kingdom.

How did search popularity change for United Kingdom garden furniture retailers in September 2026?

6 changes

  1. In September 2026, Cox & Cox gained share of searches among garden furniture retailers in the United Kingdom, from 34.3% to 58.4%.

  2. In September 2026, Garden Trading gained share of searches among garden furniture retailers in the United Kingdom, from 14.9% to 17.4%.

  3. In September 2026, The Range lost share of searches among garden furniture retailers in the United Kingdom, from 14.8% to 6.3%.

  4. In September 2026, B&Q lost share of searches among garden furniture retailers in the United Kingdom, from 9.9% to 3.4%.

  5. In September 2026, John Lewis lost share of searches among garden furniture retailers in the United Kingdom, from 6.6% to 3.4%.

  6. In September 2026, Kettler lost share of searches among garden furniture retailers in the United Kingdom, from 6.6% to 4.2%.

How are Dunelm’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Dunelm’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dunelm
  • dunelm bedding
  • dunelm garden furniture
  • dunelm rugs

Do you work for Dunelm? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Dunelm compete?

Dunelm is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Homeware retailers1st of 933.2%Show ranking
Furniture retailers1st of 1142.3%Show ranking
Bedding brands2nd of 1018.4%Show ranking
Rug retailers1st of 645.8%Show ranking
Garden furniture retailers8th of 131.2%Shown above
Creator with pink hair and a pink jacket

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