Dunelm vs Maze:Which is searched more in the United Kingdom?
In September 2026, Dunelm and Maze were level in searches among garden furniture retailers in the United Kingdom, with an estimated 1.6K branded searches each, at 1.2% and 1.3% of the total.
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Is Dunelm or Maze more popular in search?
Compare the shops people in the UK buy garden furniture from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Maze, Dunelm. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cox & Cox | Garden Trading | The Range | Kettler | B&Q | John Lewis | Maze | Dunelm | Wayfair | Next | Gardenesque | Rattan Direct | Bridgman |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 62.1% | 22.8% | 3% | 2.5% | 1.9% | 1.9% | 1.1% | 0.9% | 0.74% | 0.6% | 0.9% | 1% | 0.6% |
| Nov 2025 | 74.8% | 18.5% | 1.1% | 1.3% | 0.68% | 0.88% | 0.54% | 0.33% | 0.26% | 0.26% | 0.33% | 0.68% | 0.37% |
| Dec 2025 | 71.6% | 21.4% | 1.3% | 1.3% | 0.79% | 1% | 0.51% | 0.38% | 0.25% | 0.31% | 0.31% | 0.57% | 0.28% |
| Jan 2026 | 59.6% | 21.8% | 4.3% | 2.8% | 2.4% | 2.4% | 1.2% | 1.6% | 0.86% | 0.98% | 0.47% | 0.98% | 0.58% |
| Feb 2026 | 46.6% | 16.9% | 11.2% | 5% | 5% | 5% | 1.6% | 2.7% | 1.5% | 1.8% | 0.82% | 1.2% | 0.79% |
| Mar 2026 | 27.7% | 10% | 18.1% | 8.1% | 9.9% | 8.1% | 2.4% | 6.6% | 2.9% | 3.6% | 0.58% | 1.3% | 0.61% |
| Apr 2026 | 23% | 8.1% | 21.9% | 8% | 12% | 8% | 2% | 8% | 3.6% | 2.9% | 0.56% | 1.3% | 0.51% |
| May 2026 | 19.6% | 8.4% | 22.6% | 8.3% | 12.4% | 8.3% | 2.1% | 8.3% | 3.7% | 3.7% | 0.73% | 1.3% | 0.49% |
| Jun 2026 | 24.2% | 8.6% | 18.9% | 8.5% | 12.7% | 8.5% | 2.1% | 6.9% | 3.8% | 3.1% | 0.89% | 1.4% | 0.55% |
| Jul 2026 | 27.6% | 7.8% | 21% | 7.7% | 11.5% | 7.7% | 1.9% | 6.3% | 3.4% | 2.3% | 1% | 1.2% | 0.45% |
| Aug 2026 | 34.3% | 14.9% | 14.8% | 6.6% | 9.9% | 6.6% | 2% | 3.6% | 2.9% | 1.6% | 1% | 1.3% | 0.52% |
| Sep 2026 | 58.4% | 17.4% | 6.3% | 4.2% | 3.4% | 3.4% | 1.3% | 1.2% | 1.2% | 1% | 0.78% | 0.78% | 0.47% |
Dunelm sells other things too, so only its searches that name this product count here, like “dunelm garden furniture”.
How has the Dunelm and Maze comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Dunelm took it in January 2026, Maze took it in September 2026.
- Across the 12 months ending September 2026, Dunelm’s share of searches among garden furniture retailers in the United Kingdom moved from 0.9% to 1.2%, and its estimated monthly branded searches moved from 880 to 1.6K.
- Across the 12 months ending September 2026, Maze’s share of searches among garden furniture retailers in the United Kingdom moved from 1.1% to 1.3%, and its estimated monthly branded searches moved from 1K to 1.6K.
How did search popularity change for United Kingdom garden furniture retailers in September 2026?
2 changes
In September 2026, Dunelm lost share of searches among garden furniture retailers in the United Kingdom, from 3.6% to 1.2%.
In September 2026, Maze lost share of searches among garden furniture retailers in the United Kingdom, from 2% to 1.3%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Dunelm’s and Maze’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among garden furniture retailers
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