John Lewis vs Maze:Which is searched more in the United Kingdom?
In September 2026, John Lewis had more branded searches than Maze among garden furniture retailers in the United Kingdom. John Lewis had about 4,400 branded searches, while Maze had 1,620. John Lewis made up 3.4% of all garden furniture retailer searches we track, and Maze accounted for 1.3%.
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Is John Lewis or Maze more popular in search?
Compare the shops people in the UK buy garden furniture from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for John Lewis, Maze. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cox & Cox | Garden Trading | The Range | Kettler | B&Q | John Lewis | Maze | Dunelm | Wayfair | Next | Gardenesque | Rattan Direct | Bridgman |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 62.1% | 22.8% | 3% | 2.5% | 1.9% | 1.9% | 1.1% | 0.9% | 0.74% | 0.6% | 0.9% | 1% | 0.6% |
| Nov 2025 | 74.8% | 18.5% | 1.1% | 1.3% | 0.68% | 0.88% | 0.54% | 0.33% | 0.26% | 0.26% | 0.33% | 0.68% | 0.37% |
| Dec 2025 | 71.6% | 21.4% | 1.3% | 1.3% | 0.79% | 1% | 0.51% | 0.38% | 0.25% | 0.31% | 0.31% | 0.57% | 0.28% |
| Jan 2026 | 59.6% | 21.8% | 4.3% | 2.8% | 2.4% | 2.4% | 1.2% | 1.6% | 0.86% | 0.98% | 0.47% | 0.98% | 0.58% |
| Feb 2026 | 46.6% | 16.9% | 11.2% | 5% | 5% | 5% | 1.6% | 2.7% | 1.5% | 1.8% | 0.82% | 1.2% | 0.79% |
| Mar 2026 | 27.7% | 10% | 18.1% | 8.1% | 9.9% | 8.1% | 2.4% | 6.6% | 2.9% | 3.6% | 0.58% | 1.3% | 0.61% |
| Apr 2026 | 23% | 8.1% | 21.9% | 8% | 12% | 8% | 2% | 8% | 3.6% | 2.9% | 0.56% | 1.3% | 0.51% |
| May 2026 | 19.6% | 8.4% | 22.6% | 8.3% | 12.4% | 8.3% | 2.1% | 8.3% | 3.7% | 3.7% | 0.73% | 1.3% | 0.49% |
| Jun 2026 | 24.2% | 8.6% | 18.9% | 8.5% | 12.7% | 8.5% | 2.1% | 6.9% | 3.8% | 3.1% | 0.89% | 1.4% | 0.55% |
| Jul 2026 | 27.6% | 7.8% | 21% | 7.7% | 11.5% | 7.7% | 1.9% | 6.3% | 3.4% | 2.3% | 1% | 1.2% | 0.45% |
| Aug 2026 | 34.3% | 14.9% | 14.8% | 6.6% | 9.9% | 6.6% | 2% | 3.6% | 2.9% | 1.6% | 1% | 1.3% | 0.52% |
| Sep 2026 | 58.4% | 17.4% | 6.3% | 4.2% | 3.4% | 3.4% | 1.3% | 1.2% | 1.2% | 1% | 0.78% | 0.78% | 0.47% |
John Lewis sells other things too, so only its searches that name this product count here, like “john lewis garden furniture”.
How has the John Lewis and Maze comparison changed over the last 12 months?
3 findings
- John Lewis was ahead of Maze in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, John Lewis’ share of searches among garden furniture retailers in the United Kingdom moved from 1.9% to 3.4%, and its estimated monthly branded searches moved from 1.9K to 4.4K.
- Across the 12 months ending September 2026, Maze’s share of searches among garden furniture retailers in the United Kingdom moved from 1.1% to 1.3%, and its estimated monthly branded searches moved from 1K to 1.6K.
How did search popularity change for United Kingdom garden furniture retailers in September 2026?
2 changes
In September 2026, John Lewis lost share of searches among garden furniture retailers in the United Kingdom, from 6.6% to 3.4%.
In September 2026, Maze lost share of searches among garden furniture retailers in the United Kingdom, from 2% to 1.3%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using John Lewis’ and Maze’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
John Lewis
1 branded search term
- john lewis garden furniture
Maze
2 branded search terms
- maze garden furniture
- maze rattan
Other head-to-heads among garden furniture retailers
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