Hampers.com vs John Lewis:Which is more popular?
In September 2026, John Lewis had more branded searches than Hampers.com among hamper companies in the United Kingdom. John Lewis had about 2,900 branded searches, while Hampers.com had 880. John Lewis made up 3% of all hamper company searches we track, and Hampers.com accounted for 0.91%. When we asked ChatGPT and Google AI Overviews about hamper companies, Hampers.com appeared in three of the five answers and John Lewis in none.
Who do people search for more?
John Lewis, about 3 searches for every 1 for Hampers.com
Who does AI mention more?
Hampers.com, mentioned in 3 of 5 answers, John Lewis in 0
Who does AI recommend more?
Hampers.com, the only one of the two named
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Top hamper companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hampers.com was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. John Lewis did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Fortnum & Mason3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Hampers.com3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
M&S2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Harrods2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Prestige Hampers2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Selfridges1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Virginia Hayward1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- John Lewis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Waitrose0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hamper companies
5 answers
Asked ChatGPT
“Where can I buy the best Christmas hamper in the UK?”
Asked ChatGPT
“What's the best luxury food hamper to send as a gift in the UK?”
Asked ChatGPT
“Which UK hamper companies are good for corporate gifts?”
Searched Google, AI Overview
“hampers”
Searched Google, AI Overview
“christmas hampers”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Hampers.com or John Lewis more popular in search?
This chart shows how often people search Google for Hampers.com and John Lewis by name. Each line represents a brand's share of searches for all nine hamper companies we track, month by month, from searches in United Kingdom.
Share of searches by month for John Lewis, Hampers.com. The figures are in the table below the chart.
View monthly share of searches table
| Month | M&S | Fortnum & Mason | Harrods | John Lewis | Waitrose | Selfridges | Virginia Hayward | Prestige Hampers | Hampers.com |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.1% | 26.5% | 5.3% | 4.3% | 4.3% | 2.3% | 1.9% | 1.5% | 0.71% |
| Nov 2025 | 57.8% | 23.6% | 4.7% | 4.7% | 3.9% | 2.1% | 0.93% | 1.7% | 0.51% |
| Dec 2025 | 58.5% | 19.6% | 4.8% | 5.9% | 3.9% | 2.2% | 1.2% | 3.2% | 0.64% |
| Jan 2026 | 46.2% | 34.6% | 4.6% | 4.6% | 2.4% | 2% | 2% | 2.4% | 1.1% |
| Feb 2026 | 56.8% | 28.4% | 3.7% | 3.7% | 2.4% | 1.7% | 1.3% | 1.3% | 0.75% |
| Mar 2026 | 57.1% | 28.5% | 3.8% | 3.1% | 2.5% | 1.7% | 1.1% | 1.4% | 0.93% |
| Apr 2026 | 56.4% | 28.2% | 4.5% | 3% | 2.5% | 2% | 1.1% | 1.4% | 0.92% |
| May 2026 | 55.6% | 27.8% | 4.5% | 3.7% | 2.9% | 2% | 1.4% | 1.4% | 0.91% |
| Jun 2026 | 56.1% | 28.1% | 4.6% | 3.7% | 2.4% | 2% | 1.1% | 1.1% | 0.91% |
| Jul 2026 | 56.4% | 28.2% | 4.6% | 3.7% | 2.4% | 2% | 1.1% | 0.91% | 0.75% |
| Aug 2026 | 56.6% | 28.3% | 4.6% | 3.1% | 2.4% | 2% | 1.3% | 0.92% | 0.75% |
| Sep 2026 | 56.2% | 28.1% | 4.6% | 3% | 2.5% | 2% | 1.7% | 1% | 0.91% |
John Lewis sells other things too, so only its searches that name this product count here, like “john lewis hampers”.
How has the Hampers.com and John Lewis comparison changed over the last 12 months?
3 findings
- John Lewis was ahead of Hampers.com in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hampers.com’s share of searches among hamper companies in the United Kingdom moved from 0.71% to 0.91%, and its estimated monthly branded searches held steady at 880.
- Across the 12 months ending September 2026, John Lewis’ share of searches among hamper companies in the United Kingdom moved from 4.3% to 3%, and its estimated monthly branded searches moved from 5.4K to 2.9K.
How did search popularity change for United Kingdom hamper companies in September 2026?
1 change
Estimated monthly branded searches for John Lewis in the United Kingdom fell 46.3% over 12 measured months, from 5.4K to 2.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hampers.com’s and John Lewis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hampers.com
1 branded search term
- hampers.com
John Lewis
1 branded search term
- john lewis hampers
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