How popular isHampers.com?
In September 2026, people searched for Hampers.com by name about 880 times in the United Kingdom, about the same as the previous year. These searches made up 0.91% of all United Kingdom hamper company searches, placing Hampers.com ninth out of nine companies. When we asked both ChatGPT and Google AI Overviews about hamper companies, Hampers.com appeared in three of the five answers and was the third most recommended of the nine.
Hampers.com is the ninth most searched of 9 competitors and the third most recommended in AI answers.
M&SShare of searches 56.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Fortnum & MasonShare of searches 28.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
HarrodsShare of searches 4.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
John LewisShare of searches 3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Hampers.comShare of searches 0.91%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top hamper companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hampers.com was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Hampers.com is the third most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fortnum & Mason3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hampers.com3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- M&S2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Harrods2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Prestige Hampers2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Selfridges1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Virginia Hayward1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- John Lewis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Waitrose0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hamper companies
5 answers
Asked ChatGPT
“Where can I buy the best Christmas hamper in the UK?”
Asked ChatGPT
“What's the best luxury food hamper to send as a gift in the UK?”
Asked ChatGPT
“Which UK hamper companies are good for corporate gifts?”
Searched Google, AI Overview
“hampers”
Searched Google, AI Overview
“christmas hampers”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Which hamper companies compete with Hampers.com?
Share of searches by month for M&S, Fortnum & Mason, Harrods, John Lewis, Waitrose, Hampers.com. The figures are in the table below the chart.
View monthly share of searches table
| Month | M&S | Fortnum & Mason | Harrods | John Lewis | Waitrose | Selfridges | Virginia Hayward | Prestige Hampers | Hampers.com |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.1% | 26.5% | 5.3% | 4.3% | 4.3% | 2.3% | 1.9% | 1.5% | 0.71% |
| Nov 2025 | 57.8% | 23.6% | 4.7% | 4.7% | 3.9% | 2.1% | 0.93% | 1.7% | 0.51% |
| Dec 2025 | 58.5% | 19.6% | 4.8% | 5.9% | 3.9% | 2.2% | 1.2% | 3.2% | 0.64% |
| Jan 2026 | 46.2% | 34.6% | 4.6% | 4.6% | 2.4% | 2% | 2% | 2.4% | 1.1% |
| Feb 2026 | 56.8% | 28.4% | 3.7% | 3.7% | 2.4% | 1.7% | 1.3% | 1.3% | 0.75% |
| Mar 2026 | 57.1% | 28.5% | 3.8% | 3.1% | 2.5% | 1.7% | 1.1% | 1.4% | 0.93% |
| Apr 2026 | 56.4% | 28.2% | 4.5% | 3% | 2.5% | 2% | 1.1% | 1.4% | 0.92% |
| May 2026 | 55.6% | 27.8% | 4.5% | 3.7% | 2.9% | 2% | 1.4% | 1.4% | 0.91% |
| Jun 2026 | 56.1% | 28.1% | 4.6% | 3.7% | 2.4% | 2% | 1.1% | 1.1% | 0.91% |
| Jul 2026 | 56.4% | 28.2% | 4.6% | 3.7% | 2.4% | 2% | 1.1% | 0.91% | 0.75% |
| Aug 2026 | 56.6% | 28.3% | 4.6% | 3.1% | 2.4% | 2% | 1.3% | 0.92% | 0.75% |
| Sep 2026 | 56.2% | 28.1% | 4.6% | 3% | 2.5% | 2% | 1.7% | 1% | 0.91% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.2% | 54.2K | +22.1% | -0.4 points | |
| 2, held 2nd | 28.1% | 27.1K | +22.1% | -0.2 points | |
| 3, held 3rd | 4.6% | 4.4K | +22.2% | 0 points | |
| 4, held 4th | 3% | 2.9K | +20.8% | -0.1 points | |
| 5, held 5th | 2.5% | 2.4K | +26.3% | +0.1 points | |
| 6, held 6th | 2% | 1.9K | +18.8% | -0.1 points | |
| 7, held 7th | 1.7% | 1.6K | +60% | +0.4 points | |
| 8, held 8th | 1% | 1K | +38.9% | +0.1 points | |
| 9, held 9th | 0.91% | 880 | +49.2% | +0.2 points |
1.
M&S56.2%
Held 1st. 54.2K estimated branded searches, +22.1% vs prior month. Share -0.4 points.
28.1%
Held 2nd. 27.1K estimated branded searches, +22.1% vs prior month. Share -0.2 points.
3.
Harrods4.6%
Held 3rd. 4.4K estimated branded searches, +22.2% vs prior month. Share 0 points.
3%
Held 4th. 2.9K estimated branded searches, +20.8% vs prior month. Share -0.1 points.
5.
Waitrose2.5%
Held 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.1 points.
2%
Held 6th. 1.9K estimated branded searches, +18.8% vs prior month. Share -0.1 points.
1.7%
Held 7th. 1.6K estimated branded searches, +60% vs prior month. Share +0.4 points.
1%
Held 8th. 1K estimated branded searches, +38.9% vs prior month. Share +0.1 points.
0.91%
Held 9th. 880 estimated branded searches, +49.2% vs prior month. Share +0.2 points.
M&S, Harrods and 3 other brands sell other things too, so only their searches that name this product count here, like “m&s hampers”.
Compare popularity between Hampers.com and its closest rivals
Every comparison with Hampers.com
8 comparisons
How has branded search demand for Hampers.com changed in the United Kingdom over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hampers.com in the United Kingdom held steady at 880.
- Across the 12 months ending September 2026, Hampers.com’s share of searches among hamper companies in the United Kingdom held steady, from 0.71% to 0.91%.
How did search popularity change for United Kingdom hamper companies in September 2026?
6 changes
Virginia Hayward’s share of searches among hamper companies in the United Kingdom has gained ground for 3 months in a row, from 1.1% to 1.7% in September 2026.
Estimated monthly branded searches for Waitrose in the United Kingdom fell 55.6% over 12 measured months, from 5.4K to 2.4K in September 2026.
Estimated monthly branded searches for Prestige Hampers in the United Kingdom fell 47.4% over 12 measured months, from 1.9K to 1K in September 2026.
Estimated monthly branded searches for John Lewis in the United Kingdom fell 46.3% over 12 measured months, from 5.4K to 2.9K in September 2026.
Estimated monthly branded searches for Selfridges in the United Kingdom fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.
Estimated monthly branded searches for Harrods in the United Kingdom fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.
How are Hampers.com’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Hampers.com’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- hampers.com
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Is Hampers.com your brand?
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