Fortnum & Mason vs Hampers.com:Which is more popular?
In September 2026, Fortnum & Mason had more branded searches than Hampers.com among hamper companies in the United Kingdom. Fortnum & Mason had about 27,100 branded searches, while Hampers.com had 880. Fortnum & Mason made up 28.1% of all hamper company searches we track, and Hampers.com accounted for 0.91%. When we asked ChatGPT and Google AI Overviews about hamper companies, Fortnum & Mason and Hampers.com each appeared in three of the five answers. Fortnum & Mason was mentioned before Hampers.com in every answer that named either.
Who do people search for more?
Fortnum & Mason, about 31 searches for every 1 for Hampers.com
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Fortnum & Mason, named ahead of Hampers.com in 3 of 3 answers
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Top hamper companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fortnum & Mason and Hampers.com were each mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Fortnum & Mason was listed before Hampers.com in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fortnum & Mason3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Hampers.com3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
M&S2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Harrods2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Prestige Hampers2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Selfridges1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Virginia Hayward1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
John Lewis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Waitrose0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hamper companies
5 answers
Asked ChatGPT
“Where can I buy the best Christmas hamper in the UK?”
Asked ChatGPT
“What's the best luxury food hamper to send as a gift in the UK?”
Asked ChatGPT
“Which UK hamper companies are good for corporate gifts?”
Searched Google, AI Overview
“hampers”
Searched Google, AI Overview
“christmas hampers”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Fortnum & Mason or Hampers.com more popular in search?
This chart shows how often people search Google for Fortnum & Mason and Hampers.com by name. Each line represents a brand's share of searches for all nine hamper companies we track, month by month, from searches in United Kingdom.
Share of searches by month for Fortnum & Mason, Hampers.com. The figures are in the table below the chart.
View monthly share of searches table
| Month | M&S | Fortnum & Mason | Harrods | John Lewis | Waitrose | Selfridges | Virginia Hayward | Prestige Hampers | Hampers.com |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.1% | 26.5% | 5.3% | 4.3% | 4.3% | 2.3% | 1.9% | 1.5% | 0.71% |
| Nov 2025 | 57.8% | 23.6% | 4.7% | 4.7% | 3.9% | 2.1% | 0.93% | 1.7% | 0.51% |
| Dec 2025 | 58.5% | 19.6% | 4.8% | 5.9% | 3.9% | 2.2% | 1.2% | 3.2% | 0.64% |
| Jan 2026 | 46.2% | 34.6% | 4.6% | 4.6% | 2.4% | 2% | 2% | 2.4% | 1.1% |
| Feb 2026 | 56.8% | 28.4% | 3.7% | 3.7% | 2.4% | 1.7% | 1.3% | 1.3% | 0.75% |
| Mar 2026 | 57.1% | 28.5% | 3.8% | 3.1% | 2.5% | 1.7% | 1.1% | 1.4% | 0.93% |
| Apr 2026 | 56.4% | 28.2% | 4.5% | 3% | 2.5% | 2% | 1.1% | 1.4% | 0.92% |
| May 2026 | 55.6% | 27.8% | 4.5% | 3.7% | 2.9% | 2% | 1.4% | 1.4% | 0.91% |
| Jun 2026 | 56.1% | 28.1% | 4.6% | 3.7% | 2.4% | 2% | 1.1% | 1.1% | 0.91% |
| Jul 2026 | 56.4% | 28.2% | 4.6% | 3.7% | 2.4% | 2% | 1.1% | 0.91% | 0.75% |
| Aug 2026 | 56.6% | 28.3% | 4.6% | 3.1% | 2.4% | 2% | 1.3% | 0.92% | 0.75% |
| Sep 2026 | 56.2% | 28.1% | 4.6% | 3% | 2.5% | 2% | 1.7% | 1% | 0.91% |
How has the Fortnum & Mason and Hampers.com comparison changed over the last 12 months?
3 findings
- Fortnum & Mason was ahead of Hampers.com in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fortnum & Mason’s share of searches among hamper companies in the United Kingdom moved from 26.5% to 28.1%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending September 2026, Hampers.com’s share of searches among hamper companies in the United Kingdom moved from 0.71% to 0.91%, and its estimated monthly branded searches held steady at 880.
How did search popularity change for United Kingdom hamper companies in September 2026?
1 change
Estimated monthly branded searches for Fortnum & Mason in the United Kingdom fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fortnum & Mason’s and Hampers.com’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fortnum & Mason
1 branded search term
- fortnum and mason hampers
Hampers.com
1 branded search term
- hampers.com
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