Brandwave

How popular isCurrys?

In September 2026, people searched for Currys by name about 5.1 million times in the United Kingdom, about the same as the previous year. These searches made up 19.3% of all United Kingdom appliance retailer searches, placing Currys second out of ten retailers. When we asked both ChatGPT and Google AI Overviews about appliance retailers, Currys appeared in all answers and was the third most recommended of the ten.

Search and AI answers in September 2026

Currys is the second most searched of 10 competitors and the third most recommended in AI answers.

  1. AOShare of searches 43.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. CurrysShare of searches 19.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. Appliances DirectShare of searches 10.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. Marks ElectricalShare of searches 8.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. EuronicsShare of searches 5.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

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Top appliance retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Currys appeared in all five answers. Currys is the third most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. John Lewis1st
  2. AO2nd
  3. Currys3rd
  4. Argos4th
  5. Appliances Direct5th
  6. Marks Electrical6th
  7. Euronics6th
  8. Hughes–
  9. Sonic Direct–
  10. Appliance City–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Currys5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • John Lewis5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Argos3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Appliances Direct1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Marks Electrical1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Euronics1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hughes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sonic Direct0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Appliance City0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about appliance retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.

Which appliance retailers compete with Currys?

Currys against appliance retailers in the United Kingdom, by month

Share of searches by month for AO, Currys, Appliances Direct, Marks Electrical, Euronics, Argos, Hughes, John Lewis. The figures are in the table below the chart.

View monthly share of searches table
MonthAOCurrysAppliances DirectMarks ElectricalEuronicsArgosHughesJohn LewisSonic DirectAppliance City
Oct 202519.4%23.6%15.9%13%8.7%7.1%4.8%3.2%2.1%2.1%
Nov 202514.6%24%17.9%14.6%8%6.6%5.4%2.9%3.6%2.4%
Dec 202514.4%23.6%17.7%14.4%9.7%6.5%5.3%2.9%3.5%1.9%
Jan 202613.7%27.5%16.8%11.2%9.2%7.5%5%3.4%3.4%2.2%
Feb 202616.3%24.2%16.3%10.9%10.9%8.9%4.9%3.3%2.7%1.8%
Mar 202638.6%19%11.6%7.8%7.8%6.4%3.5%2.3%1.6%1.6%
Apr 202635%21%12.8%8.6%7%5.7%3.8%2.6%2.1%1.4%
May 202618.5%24.7%18.5%12.4%8.3%6.8%3.7%3%2.5%1.6%
Jun 202614.4%21.4%26.3%14.4%7.9%5.3%4.3%2.4%1.9%1.6%
Jul 202621.4%22.3%21.4%11.8%7.9%5.3%4.3%2.4%1.9%1.3%
Aug 202646.6%17%11.5%7.7%6.3%4.2%2.3%1.9%1.5%1%
Sep 202643.2%19.3%10.6%8.7%5.8%4.8%2.6%2.1%1.7%1.2%

  1. 1.AO

    43.2%

    Held 1st. 246K estimated branded searches, -18.3% vs prior month. Share -3.4 points.

  2. 2.Currys

    19.3%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +2.3 points.

  3. 3.Appliances Direct

    10.6%

    Held 3rd. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

  4. 4.Marks Electrical

    8.7%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +1 points.

  5. 5.Euronics

    5.8%

    Held 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.5 points.

  6. 6.Argos

    4.8%

    Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

  7. 7.Hughes

    2.6%

    Held 7th. 14.8K estimated branded searches, 0% vs prior month. Share +0.3 points.

  8. 8.John Lewis

    2.1%

    Held 8th. 12.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  9. 9.Sonic Direct

    1.7%

    Held 9th. 9.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

  10. 10.Appliance City

    1.2%

    Held 10th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

Currys, Argos and John Lewis sell other things too, so only their searches that name this product count here, like “currys fridge freezer”.

Compare popularity between Currys and its closest rivals

Every comparison with Currys

11 comparisons

How has branded search demand for Currys changed in the United Kingdom over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Currys in the United Kingdom held steady at 5.1M.
  • Across the 12 months ending September 2026, Currys’ share of searches among appliance retailers in the United Kingdom decreased from 23.6% to 19.3%.
  • Across the 12 months ending September 2026, Currys’ share of searches among appliance retailers in the United Kingdom peaked at 27.5% in January 2026 and was lowest at 17% in August 2026.
  • Across the 12 months ending September 2026, Currys fell from 1st to 2nd among appliance retailers in the United Kingdom.

How did search popularity change for United Kingdom appliance retailers in September 2026?

6 changes

  1. In September 2026, Currys gained share of searches among appliance retailers in the United Kingdom, from 17% to 19.3%.

  2. In September 2026, Marks Electrical gained share of searches among appliance retailers in the United Kingdom, from 7.7% to 8.7%.

  3. In September 2026, Argos gained share of searches among appliance retailers in the United Kingdom, from 4.2% to 4.8%.

  4. In September 2026, AO lost share of searches among appliance retailers in the United Kingdom, from 46.6% to 43.2%.

  5. In September 2026, Appliances Direct lost share of searches among appliance retailers in the United Kingdom, from 11.5% to 10.6%.

  6. Euronics’ share of searches among appliance retailers in the United Kingdom has lost ground for 3 months in a row, from 7.9% to 5.8% in September 2026.

How are Currys’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Currys’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • currys
  • currys fridge freezer
  • currys washing machines

Do you work for Currys? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Currys compete?

Currys is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Electronics retailers3rd of 612.3%Show ranking
Appliance retailers2nd of 1019.3%Shown above
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Is Currys your brand?

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