Argos vs Currys:Which is more popular?
In September 2026, Currys had more branded searches than Argos among appliance retailers in the United Kingdom. Currys had about 110,000 branded searches, while Argos had 27,100. Currys made up 19.3% of all appliance retailer searches we track, and Argos accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about appliance retailers, Currys appeared in all five answers and Argos in three. Currys was mentioned before Argos in every answer.
Who do people search for more?
Currys, about 4 searches for every 1 for Argos
Who does AI mention more?
Currys, mentioned in every answer we collected
Who does AI recommend more?
Currys, named ahead of Argos in every answer
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Top appliance retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Currys appeared in all five answers. Argos was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Currys was listed before Argos in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
John Lewis1st
AO2nd- Currys3rd
Argos4th
Appliances Direct5th
Marks Electrical6th
Euronics6th
Hughes–
Sonic Direct–
Appliance City–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Currys5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- John Lewis5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- AO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Argos3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Appliances Direct1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Marks Electrical1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Euronics1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hughes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sonic Direct0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Appliance City0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about appliance retailers
5 answers
Asked ChatGPT
“Where's the best place to buy a washing machine in the UK?”
Asked ChatGPT
“Which UK retailers are best for buying kitchen appliances?”
Asked ChatGPT
“Where should I buy a new fridge freezer in the UK?”
Searched Google, AI Overview
“washing machines”
Searched Google, AI Overview
“fridge freezers”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.
Is Argos or Currys more popular in search?
This chart shows how often people search Google for Argos and Currys by name. Each line represents a brand's share of searches for all ten appliance retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for Currys, Argos. The figures are in the table below the chart.
View monthly share of searches table
| Month | AO | Currys | Appliances Direct | Marks Electrical | Euronics | Argos | Hughes | John Lewis | Sonic Direct | Appliance City |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.4% | 23.6% | 15.9% | 13% | 8.7% | 7.1% | 4.8% | 3.2% | 2.1% | 2.1% |
| Nov 2025 | 14.6% | 24% | 17.9% | 14.6% | 8% | 6.6% | 5.4% | 2.9% | 3.6% | 2.4% |
| Dec 2025 | 14.4% | 23.6% | 17.7% | 14.4% | 9.7% | 6.5% | 5.3% | 2.9% | 3.5% | 1.9% |
| Jan 2026 | 13.7% | 27.5% | 16.8% | 11.2% | 9.2% | 7.5% | 5% | 3.4% | 3.4% | 2.2% |
| Feb 2026 | 16.3% | 24.2% | 16.3% | 10.9% | 10.9% | 8.9% | 4.9% | 3.3% | 2.7% | 1.8% |
| Mar 2026 | 38.6% | 19% | 11.6% | 7.8% | 7.8% | 6.4% | 3.5% | 2.3% | 1.6% | 1.6% |
| Apr 2026 | 35% | 21% | 12.8% | 8.6% | 7% | 5.7% | 3.8% | 2.6% | 2.1% | 1.4% |
| May 2026 | 18.5% | 24.7% | 18.5% | 12.4% | 8.3% | 6.8% | 3.7% | 3% | 2.5% | 1.6% |
| Jun 2026 | 14.4% | 21.4% | 26.3% | 14.4% | 7.9% | 5.3% | 4.3% | 2.4% | 1.9% | 1.6% |
| Jul 2026 | 21.4% | 22.3% | 21.4% | 11.8% | 7.9% | 5.3% | 4.3% | 2.4% | 1.9% | 1.3% |
| Aug 2026 | 46.6% | 17% | 11.5% | 7.7% | 6.3% | 4.2% | 2.3% | 1.9% | 1.5% | 1% |
| Sep 2026 | 43.2% | 19.3% | 10.6% | 8.7% | 5.8% | 4.8% | 2.6% | 2.1% | 1.7% | 1.2% |
Currys and Argos sell other things too, so only their searches that name this product count here, like “currys fridge freezer”.
How has the Argos and Currys comparison changed over the last 12 months?
3 findings
- Currys was ahead of Argos in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Argos’ share of searches among appliance retailers in the United Kingdom moved from 7.1% to 4.8%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending September 2026, Currys’ share of searches among appliance retailers in the United Kingdom moved from 23.6% to 19.3%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for United Kingdom appliance retailers in September 2026?
2 changes
In September 2026, Currys gained share of searches among appliance retailers in the United Kingdom, from 17% to 19.3%.
In September 2026, Argos gained share of searches among appliance retailers in the United Kingdom, from 4.2% to 4.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Argos’ and Currys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among appliance retailers
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