How popular isWix?
In September 2026, people searched for Wix by name about 16,500 times in New Zealand, an 18.8% decrease from the previous year. These searches made up 28.2% of all New Zealand ecommerce platform searches, placing Wix second out of six platforms. When we asked both ChatGPT and Google AI Overviews about ecommerce platforms, Wix appeared in three of the five answers and was the fourth most recommended of the six.
Wix is the second most searched of 6 competitors and the fourth most recommended in AI answers.
ShopifyShare of searches 42.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
WixShare of searches 28.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
SquarespaceShare of searches 27.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
WooCommerceShare of searches 1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
EcwidShare of searches 0.69%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
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Top ecommerce platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Wix was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Wix is the fourth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Shopify1st
- WooCommerce2nd
BigCommerce3rd- Wix4th
- Squarespace5th
- Ecwid6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Shopify5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- WooCommerce5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- BigCommerce4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wix3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Squarespace3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ecwid1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about ecommerce platforms
5 answers
Asked ChatGPT
“Which ecommerce platform should I use in New Zealand?”
Asked ChatGPT
“What are the best ecommerce platforms in New Zealand?”
Asked ChatGPT
“What's the best ecommerce platform in New Zealand for online store setup?”
Searched Google, AI Overview
“ecommerce platform nz”
Searched Google, AI Overview
“online store software”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which ecommerce platforms compete with Wix?
Share of searches by month for Shopify, Wix, Squarespace. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shopify | Wix | Squarespace | WooCommerce | Ecwid | BigCommerce |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.6% | 33.9% | 27.6% | 1.2% | 1% | 0.66% |
| Nov 2025 | 44.5% | 29.2% | 23.6% | 1.3% | 0.85% | 0.57% |
| Dec 2025 | 44.6% | 29.1% | 23.9% | 1% | 0.72% | 0.59% |
| Jan 2026 | 44.2% | 29.7% | 23.5% | 1.3% | 0.7% | 0.58% |
| Feb 2026 | 44.9% | 30.3% | 23% | 0.84% | 0.67% | 0.36% |
| Mar 2026 | 40.4% | 33% | 24.7% | 0.9% | 0.72% | 0.33% |
| Apr 2026 | 41.9% | 29.5% | 26.7% | 0.79% | 0.65% | 0.36% |
| May 2026 | 41.6% | 30.5% | 25.8% | 0.95% | 0.78% | 0.35% |
| Jun 2026 | 42% | 29.6% | 26.1% | 0.96% | 0.94% | 0.43% |
| Jul 2026 | 42.2% | 29.5% | 26.4% | 0.81% | 0.66% | 0.36% |
| Aug 2026 | 41.9% | 28.8% | 27.3% | 0.82% | 0.82% | 0.45% |
| Sep 2026 | 42.1% | 28.2% | 27.7% | 1% | 0.69% | 0.38% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.1% | 24.4K | -2.8% | +0.2 points | |
| 2, held 2nd | 28.2% | 16.4K | -5.4% | -0.6 points | |
| 3, held 3rd | 27.7% | 16K | -1.9% | +0.4 points | |
| 4, moved from 5th to 4th | 1% | 590 | +20.4% | +0.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 0.69% | 400 | -18.4% | -0.1 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.38% | 220 | -18.5% | -0.1 points |
1.
Shopify42.1%
Held 1st. 24.4K estimated branded searches, -2.8% vs prior month. Share +0.2 points.
2.
Wix28.2%
Held 2nd. 16.4K estimated branded searches, -5.4% vs prior month. Share -0.6 points.
27.7%
Held 3rd. 16K estimated branded searches, -1.9% vs prior month. Share +0.4 points.
1%
Moved from 5th to 4th. 590 estimated branded searches, +20.4% vs prior month. Share +0.2 points.
5.
Ecwid0.69%
Moved from 4th to 5th. 400 estimated branded searches, -18.4% vs prior month. Share -0.1 points.
0.38%
Held 6th. 220 estimated branded searches, -18.5% vs prior month. Share -0.1 points.
Compare popularity between Wix and its closest rivals
Every comparison with Wix
25 comparisons
- Shopify vs Wix
- Squarespace vs Wix
- GoDaddy vs Wix
- Wix vs WordPress.com
- Hostinger vs Wix
- Webflow vs Wix
- Rocketspark vs Wix
- Carrd vs Wix
- Wix vs WooCommerce
- Ecwid vs Wix
- Framer vs Wix
- Readymag vs Wix
- Duda vs Wix
- BigCommerce vs Wix
- Showit vs Wix
- Wix vs WordPress
- Unbounce vs Wix
- ClickFunnels vs Wix
- Webstudio vs Wix
- Brandmark vs Wix
- Canva vs Wix
- Designs.ai vs Wix
- LogoAI vs Wix
- Looka vs Wix
- Adobe Express vs Wix
How has branded search demand for Wix changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Wix in New Zealand fell from 20.3K to 16.5K.
- Across the 12 months ending September 2026, Wix’s share of searches among ecommerce platforms in New Zealand decreased from 33.9% to 28.2%.
How did search popularity change for New Zealand ecommerce platforms in September 2026?
6 changes
In September 2026, Wix lost share of searches among ecommerce platforms in New Zealand, from 28.8% to 28.2%.
Squarespace’s share of searches among ecommerce platforms in New Zealand has gained ground for 3 months in a row, from 26.1% to 27.7% in September 2026.
In September 2026, WooCommerce rose from 5th to 4th among ecommerce platforms in New Zealand.
In September 2026, Ecwid fell from 4th to 5th among ecommerce platforms in New Zealand.
Estimated monthly branded searches for Shopify in New Zealand rose 16% over 12 measured months, from 21K to 24.4K in September 2026.
Estimated monthly branded searches for BigCommerce in New Zealand fell 43.6% over 12 measured months, from 390 to 220 in September 2026.
How are Wix’s branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Wix’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- wix
- wix ecommerce
- wix editor
- wix filter search
- wix logo maker
- wix site maker
- wix studio
- wix templates
- wix w
Do you work for Wix? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Wix compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Website builders | 2nd of 10 | 20.5% | Show ranking |
| Visual website building platforms | 2nd of 12 | 27.2% | Show ranking |
| Ecommerce platforms | 2nd of 6 | 28.2% | Shown above |
| Landing page builders | 1st of 7 | 88.7% | Show ranking |
| AI logo design tools | 7th of 9 | 1.9% | Show ranking |
Is Wix your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.